SlideShare a Scribd company logo

PR is Marketing's Future #FutureOf

•
•
HB Agency
HB Agency

Stats, topics and Twitter information for HB's FutureM 2013 session

MarketingBusinessNews & Politics
1 of 15
Download to read offline
SESSION PARTNER PR is Marketing’s Future VISIONARY SPONSORS INNOVATOR SPONSORS TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future Is PR replacing marketing? TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future PR agency heads rank social media community management as top focus for increased investment The Holmes Report’s World PR Report 2013 TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future Has PR moved beyond media relations? TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future Global PR industry grew by 8% in 2012 - the third consecutive year at approximately the same level The Holmes Report’s World PR Report TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future Visual storytelling TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future Is PR creative enough? TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future Creativity in PR industry is (North America only): • 51%: ‘inspirational’ or ‘good’ • 11%: ‘unsatisfactory’ or worse The Holmes Report’s Global Study on Creativity in PR TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future Where does social media belong? TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future Public relations and data TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future Creativity in PR is: • Great storytelling (71%) • Audience insight (63%) • Content creation (52%) • Purpose (41%) The Holmes Report’s Global Study on Creativity in PR TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future Integrated: fantasy or reality? TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future PR agency industry is worth almost $11 billion and employs more than 75,000 The Holmes Report’s World PR Report TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future Buyer behavior TALK ABOUT US! #FUTUREM #FutureM_PR
PR is Marketing’s Future • Aarti Shah, The Holmes Report: @aartishah • Brian Carr, Springpad: @Brian_Carr • Christian Megliola, Connelly Partners: @The_Xman • Mark O’Toole, HB Agency: @markrotoole • Tim Reeves, a&g: @Tim_Reeves • Anne Weiskopf, Digiday: @AnneWeiskopf TALK ABOUT US! #FUTUREM #FutureM_PR

Recommended

HB Agency - PR is Marketing’s Future
HB Agency - PR is Marketing’s FutureHB Agency - PR is Marketing’s Future
HB Agency - PR is Marketing’s FutureFutureM
 
DIY Power Audits - Does My Sh!t Stink- Zenith 2017
DIY Power Audits - Does My Sh!t Stink- Zenith 2017DIY Power Audits - Does My Sh!t Stink- Zenith 2017
DIY Power Audits - Does My Sh!t Stink- Zenith 2017Gruen Digital Marketing
 
Content Marketing - SES Singapore 2013
Content Marketing - SES Singapore 2013Content Marketing - SES Singapore 2013
Content Marketing - SES Singapore 2013Christel Quek
 
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenHow to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
 
Cultural Climate Awareness
Cultural Climate AwarenessCultural Climate Awareness
Cultural Climate AwarenessJennifer Rött
 
Scaled Influence
Scaled InfluenceScaled Influence
Scaled InfluenceZeno Group
 
Content Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedInContent Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
 
Why Marketing should care about Entertainment
Why Marketing should care about EntertainmentWhy Marketing should care about Entertainment
Why Marketing should care about EntertainmentWAKSTER Limited
 

Recommended

HB Agency - PR is Marketing’s Future
HB Agency - PR is Marketing’s FutureHB Agency - PR is Marketing’s Future
HB Agency - PR is Marketing’s FutureFutureM
 
DIY Power Audits - Does My Sh!t Stink- Zenith 2017
DIY Power Audits - Does My Sh!t Stink- Zenith 2017DIY Power Audits - Does My Sh!t Stink- Zenith 2017
DIY Power Audits - Does My Sh!t Stink- Zenith 2017Gruen Digital Marketing
 
Content Marketing - SES Singapore 2013
Content Marketing - SES Singapore 2013Content Marketing - SES Singapore 2013
Content Marketing - SES Singapore 2013Christel Quek
 
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenHow to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
 
Cultural Climate Awareness
Cultural Climate AwarenessCultural Climate Awareness
Cultural Climate AwarenessJennifer Rött
 
Scaled Influence
Scaled InfluenceScaled Influence
Scaled InfluenceZeno Group
 
Content Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedInContent Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
 
Why Marketing should care about Entertainment
Why Marketing should care about EntertainmentWhy Marketing should care about Entertainment
Why Marketing should care about EntertainmentWAKSTER Limited
 
Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...
Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...
Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...Garik Arzumanyan
 
Key Digital Trends for 2017
Key Digital Trends for 2017Key Digital Trends for 2017
Key Digital Trends for 2017Ogilvy Consulting
 
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsRebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsINBOUND
 
Tara Hunt - Moving Towards Insight Driven Strategies
Tara Hunt - Moving Towards Insight Driven StrategiesTara Hunt - Moving Towards Insight Driven Strategies
Tara Hunt - Moving Towards Insight Driven StrategiesINBOUND
 
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenHow to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
 
Marketing's 7 Deadly Sins
Marketing's 7 Deadly SinsMarketing's 7 Deadly Sins
Marketing's 7 Deadly SinsWe Are Social Singapore
 
Business from Service
Business from ServiceBusiness from Service
Business from ServiceMayeCreate Design
 
Social mediastorytellings neierfinalsrbc
Social mediastorytellings neierfinalsrbc Social mediastorytellings neierfinalsrbc
Social mediastorytellings neierfinalsrbcStacy Neier
 
25 percent growth plan
25 percent growth plan25 percent growth plan
25 percent growth planDavid Wilson, SEM, SEO, PPC
 
Pitch Influencer Marketing to your Boss
Pitch Influencer Marketing to your BossPitch Influencer Marketing to your Boss
Pitch Influencer Marketing to your BossKlear
 
Trust-Based PPC: Stop Explaining What. Start Proving Why
Trust-Based PPC: Stop Explaining What. Start Proving WhyTrust-Based PPC: Stop Explaining What. Start Proving Why
Trust-Based PPC: Stop Explaining What. Start Proving WhyJoe Martinez
 
John Donnelly - Supercharge Your Selling Strategy
John Donnelly - Supercharge Your Selling StrategyJohn Donnelly - Supercharge Your Selling Strategy
John Donnelly - Supercharge Your Selling StrategyINBOUND
 
It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...SocialMedia.org
 
INBOUND Recap
INBOUND RecapINBOUND Recap
INBOUND RecapSPROUT Content
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookTopRank Marketing Agency
 
Brighton SEO 2019 - Using data to keep your customers happy - Eli Zheleva
Brighton SEO 2019 - Using data to keep your customers happy - Eli ZhelevaBrighton SEO 2019 - Using data to keep your customers happy - Eli Zheleva
Brighton SEO 2019 - Using data to keep your customers happy - Eli ZhelevaFeefo
 
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...Chris Moody
 
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOBuyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOSPROUT Content
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand StorytellingRock & Bloom
 
2017: The Year of Tough Choices - Michael Brenner, Marketing Insider Group
2017: The Year of Tough Choices - Michael Brenner, Marketing Insider Group2017: The Year of Tough Choices - Michael Brenner, Marketing Insider Group
2017: The Year of Tough Choices - Michael Brenner, Marketing Insider GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Thankful for creative minds, Twitter, beer and...
Thankful for creative minds, Twitter, beer and...Thankful for creative minds, Twitter, beer and...
Thankful for creative minds, Twitter, beer and...HB Agency
 
How to Make the Creative Magic Happen
How to Make the Creative Magic HappenHow to Make the Creative Magic Happen
How to Make the Creative Magic HappenHB Agency
 

More Related Content

What's hot

Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...
Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...
Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...Garik Arzumanyan
 
Key Digital Trends for 2017
Key Digital Trends for 2017Key Digital Trends for 2017
Key Digital Trends for 2017Ogilvy Consulting
 
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsRebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsINBOUND
 
Tara Hunt - Moving Towards Insight Driven Strategies
Tara Hunt - Moving Towards Insight Driven StrategiesTara Hunt - Moving Towards Insight Driven Strategies
Tara Hunt - Moving Towards Insight Driven StrategiesINBOUND
 
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenHow to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
 
Social mediastorytellings neierfinalsrbc
Social mediastorytellings neierfinalsrbc Social mediastorytellings neierfinalsrbc
Social mediastorytellings neierfinalsrbcStacy Neier
 
Pitch Influencer Marketing to your Boss
Pitch Influencer Marketing to your BossPitch Influencer Marketing to your Boss
Pitch Influencer Marketing to your BossKlear
 
Trust-Based PPC: Stop Explaining What. Start Proving Why
Trust-Based PPC: Stop Explaining What. Start Proving WhyTrust-Based PPC: Stop Explaining What. Start Proving Why
Trust-Based PPC: Stop Explaining What. Start Proving WhyJoe Martinez
 
John Donnelly - Supercharge Your Selling Strategy
John Donnelly - Supercharge Your Selling StrategyJohn Donnelly - Supercharge Your Selling Strategy
John Donnelly - Supercharge Your Selling StrategyINBOUND
 
It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...SocialMedia.org
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookTopRank Marketing Agency
 
Brighton SEO 2019 - Using data to keep your customers happy - Eli Zheleva
Brighton SEO 2019 - Using data to keep your customers happy - Eli ZhelevaBrighton SEO 2019 - Using data to keep your customers happy - Eli Zheleva
Brighton SEO 2019 - Using data to keep your customers happy - Eli ZhelevaFeefo
 
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...Chris Moody
 
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOBuyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOSPROUT Content
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand StorytellingRock & Bloom
 

What's hot (20)

Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...
Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...
Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...
 
Key Digital Trends for 2017
Key Digital Trends for 2017Key Digital Trends for 2017
Key Digital Trends for 2017
 
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsRebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
 
Tara Hunt - Moving Towards Insight Driven Strategies
Tara Hunt - Moving Towards Insight Driven StrategiesTara Hunt - Moving Towards Insight Driven Strategies
Tara Hunt - Moving Towards Insight Driven Strategies
 
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenHow to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
 
Marketing's 7 Deadly Sins
Marketing's 7 Deadly SinsMarketing's 7 Deadly Sins
Marketing's 7 Deadly Sins
 
Business from Service
Business from ServiceBusiness from Service
Business from Service
 
Social mediastorytellings neierfinalsrbc
Social mediastorytellings neierfinalsrbc Social mediastorytellings neierfinalsrbc
Social mediastorytellings neierfinalsrbc
 
25 percent growth plan
25 percent growth plan25 percent growth plan
25 percent growth plan
 
Pitch Influencer Marketing to your Boss
Pitch Influencer Marketing to your BossPitch Influencer Marketing to your Boss
Pitch Influencer Marketing to your Boss
 
Trust-Based PPC: Stop Explaining What. Start Proving Why
Trust-Based PPC: Stop Explaining What. Start Proving WhyTrust-Based PPC: Stop Explaining What. Start Proving Why
Trust-Based PPC: Stop Explaining What. Start Proving Why
 
John Donnelly - Supercharge Your Selling Strategy
John Donnelly - Supercharge Your Selling StrategyJohn Donnelly - Supercharge Your Selling Strategy
John Donnelly - Supercharge Your Selling Strategy
 
It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...It's me, not you: Making social work in a complex ecosystem, presented by Nic...
It's me, not you: Making social work in a complex ecosystem, presented by Nic...
 
INBOUND Recap
INBOUND RecapINBOUND Recap
INBOUND Recap
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBook
 
Brighton SEO 2019 - Using data to keep your customers happy - Eli Zheleva
Brighton SEO 2019 - Using data to keep your customers happy - Eli ZhelevaBrighton SEO 2019 - Using data to keep your customers happy - Eli Zheleva
Brighton SEO 2019 - Using data to keep your customers happy - Eli Zheleva
 
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
 
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOBuyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand Storytelling
 
2017: The Year of Tough Choices - Michael Brenner, Marketing Insider Group
2017: The Year of Tough Choices - Michael Brenner, Marketing Insider Group2017: The Year of Tough Choices - Michael Brenner, Marketing Insider Group
2017: The Year of Tough Choices - Michael Brenner, Marketing Insider Group
 

Viewers also liked

Thankful for creative minds, Twitter, beer and...
Thankful for creative minds, Twitter, beer and...Thankful for creative minds, Twitter, beer and...
Thankful for creative minds, Twitter, beer and...HB Agency
 
How to Make the Creative Magic Happen
How to Make the Creative Magic HappenHow to Make the Creative Magic Happen
How to Make the Creative Magic HappenHB Agency
 
HB Way
HB WayHB Way
HB WayHB Agency
 
optical illusions
optical illusionsoptical illusions
optical illusionsisc
 
What's Your Future of Marketing?
What's Your Future of Marketing?What's Your Future of Marketing?
What's Your Future of Marketing?HB Agency
 
Audience
AudienceAudience
AudienceNaill
 
Softskill teoritika etika bisnis
Softskill teoritika etika bisnisSoftskill teoritika etika bisnis
Softskill teoritika etika bisnisDedy Setiady
 
Milazim krasniqi dhuna dhe qyteterimi perendimor(islami si fillim i historise)
Milazim krasniqi dhuna dhe qyteterimi perendimor(islami si fillim i historise)Milazim krasniqi dhuna dhe qyteterimi perendimor(islami si fillim i historise)
Milazim krasniqi dhuna dhe qyteterimi perendimor(islami si fillim i historise)Libra Islame
 
Sejarah kel.3
Sejarah kel.3Sejarah kel.3
Sejarah kel.3ilsa melsy
 
Recipe for a hippopotamus sandwich speech
Recipe for a hippopotamus sandwich speechRecipe for a hippopotamus sandwich speech
Recipe for a hippopotamus sandwich speechAli Ward
 
October 28, 2013
October 28, 2013October 28, 2013
October 28, 2013khyps13
 
ChickenStixx 15 Ways
ChickenStixx 15 WaysChickenStixx 15 Ways
ChickenStixx 15 Waysjoemcgonigal
 
El otro Barça-Madrid se juega en los despachos
El otro Barça-Madrid se juega en los despachosEl otro Barça-Madrid se juega en los despachos
El otro Barça-Madrid se juega en los despachosPrime Time Sport
 
Seguridad informatica
Seguridad informaticaSeguridad informatica
Seguridad informaticaInocencio Belen
 
Boletim 358 - 27/10/13
Boletim 358 - 27/10/13Boletim 358 - 27/10/13
Boletim 358 - 27/10/13stanaami
 
Cbtis 26 1°Ñ
Cbtis 26 1°ÑCbtis 26 1°Ñ
Cbtis 26 1°Ñabner1997
 
How to chant durga mantra
How to chant durga mantraHow to chant durga mantra
How to chant durga mantraShweeta Sharma
 

Viewers also liked (20)

Thankful for creative minds, Twitter, beer and...
Thankful for creative minds, Twitter, beer and...Thankful for creative minds, Twitter, beer and...
Thankful for creative minds, Twitter, beer and...
 
How to Make the Creative Magic Happen
How to Make the Creative Magic HappenHow to Make the Creative Magic Happen
How to Make the Creative Magic Happen
 
HB Way
HB WayHB Way
HB Way
 
optical illusions
optical illusionsoptical illusions
optical illusions
 
What's Your Future of Marketing?
What's Your Future of Marketing?What's Your Future of Marketing?
What's Your Future of Marketing?
 
Audience
AudienceAudience
Audience
 
Softskill teoritika etika bisnis
Softskill teoritika etika bisnisSoftskill teoritika etika bisnis
Softskill teoritika etika bisnis
 
Milazim krasniqi dhuna dhe qyteterimi perendimor(islami si fillim i historise)
Milazim krasniqi dhuna dhe qyteterimi perendimor(islami si fillim i historise)Milazim krasniqi dhuna dhe qyteterimi perendimor(islami si fillim i historise)
Milazim krasniqi dhuna dhe qyteterimi perendimor(islami si fillim i historise)
 
Semana 13
Semana 13Semana 13
Semana 13
 
Tratando con el punto debil dia 3 de enero
Tratando con el punto debil dia 3 de eneroTratando con el punto debil dia 3 de enero
Tratando con el punto debil dia 3 de enero
 
Sejarah kel.3
Sejarah kel.3Sejarah kel.3
Sejarah kel.3
 
Recipe for a hippopotamus sandwich speech
Recipe for a hippopotamus sandwich speechRecipe for a hippopotamus sandwich speech
Recipe for a hippopotamus sandwich speech
 
Bollettino SIL N. 15 - 15
Bollettino SIL N. 15 - 15Bollettino SIL N. 15 - 15
Bollettino SIL N. 15 - 15
 
October 28, 2013
October 28, 2013October 28, 2013
October 28, 2013
 
ChickenStixx 15 Ways
ChickenStixx 15 WaysChickenStixx 15 Ways
ChickenStixx 15 Ways
 
El otro Barça-Madrid se juega en los despachos
El otro Barça-Madrid se juega en los despachosEl otro Barça-Madrid se juega en los despachos
El otro Barça-Madrid se juega en los despachos
 
Seguridad informatica
Seguridad informaticaSeguridad informatica
Seguridad informatica
 
Boletim 358 - 27/10/13
Boletim 358 - 27/10/13Boletim 358 - 27/10/13
Boletim 358 - 27/10/13
 
Cbtis 26 1°Ñ
Cbtis 26 1°ÑCbtis 26 1°Ñ
Cbtis 26 1°Ñ
 
How to chant durga mantra
How to chant durga mantraHow to chant durga mantra
How to chant durga mantra
 

Similar to PR is Marketing's Future #FutureOf

Getting Started with Inbound PR
Getting Started with Inbound PRGetting Started with Inbound PR
Getting Started with Inbound PRIliyana Stareva
 
No-Nonsense Content Marketing
No-Nonsense Content MarketingNo-Nonsense Content Marketing
No-Nonsense Content MarketingLibbie Miller
 
What can the PR industry learn from Kung Fu Panda?
What can the PR industry learn from Kung Fu Panda?What can the PR industry learn from Kung Fu Panda?
What can the PR industry learn from Kung Fu Panda?Ben Shipley
 
Iliyana Stareva - Getting Started With Inbound PR
Iliyana Stareva - Getting Started With Inbound PRIliyana Stareva - Getting Started With Inbound PR
Iliyana Stareva - Getting Started With Inbound PRNoisy Little Monkey
 
Pratik Sabherwal: Localizing Your Employer Brand
Pratik Sabherwal: Localizing Your Employer BrandPratik Sabherwal: Localizing Your Employer Brand
Pratik Sabherwal: Localizing Your Employer BrandPia Riquelme
 
How Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital MarketingHow Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital MarketingSemrush
 
Evolution of PR in the World of Social Media
Evolution of PR in the World of Social MediaEvolution of PR in the World of Social Media
Evolution of PR in the World of Social MediaHappy Marketer
 
12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B Marketers12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B MarketersCarla Johnson
 
50 Marketing Thought-Leaders Over 50
50 Marketing Thought-Leaders Over 5050 Marketing Thought-Leaders Over 50
50 Marketing Thought-Leaders Over 50Alan See
 
Release my ad presentation
Release my ad presentation Release my ad presentation
Release my ad presentation Kriti Dwivedi
 
Release myad presentation
Release myad presentation Release myad presentation
Release myad presentation Kriti Dwivedi
 
Making Inbound PR Happen
Making Inbound PR HappenMaking Inbound PR Happen
Making Inbound PR HappenIliyana Stareva
 
Seneca college event marketing Professor, Tina Gaisin january 28, 2016
Seneca college event marketing Professor, Tina Gaisin january 28, 2016Seneca college event marketing Professor, Tina Gaisin january 28, 2016
Seneca college event marketing Professor, Tina Gaisin january 28, 2016Tina Gaisin DTM
 
The Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdfThe Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdfInsightsSuccess4
 
Hedge Media School Presentation
Hedge Media School PresentationHedge Media School Presentation
Hedge Media School Presentationkskshyam
 
The 20 Most Successful Businesswomen to Watch July2020
The 20 Most Successful Businesswomen to Watch July2020The 20 Most Successful Businesswomen to Watch July2020
The 20 Most Successful Businesswomen to Watch July2020InsightsSuccess1
 
Learn The Basics Of SMO
Learn The Basics Of SMOLearn The Basics Of SMO
Learn The Basics Of SMOManav Mehta
 

Similar to PR is Marketing's Future #FutureOf (20)

Getting Started with Inbound PR
Getting Started with Inbound PRGetting Started with Inbound PR
Getting Started with Inbound PR
 
No-Nonsense Content Marketing
No-Nonsense Content MarketingNo-Nonsense Content Marketing
No-Nonsense Content Marketing
 
KungFuPR
KungFuPRKungFuPR
KungFuPR
 
What can the PR industry learn from Kung Fu Panda?
What can the PR industry learn from Kung Fu Panda?What can the PR industry learn from Kung Fu Panda?
What can the PR industry learn from Kung Fu Panda?
 
Iliyana Stareva - Getting Started With Inbound PR
Iliyana Stareva - Getting Started With Inbound PRIliyana Stareva - Getting Started With Inbound PR
Iliyana Stareva - Getting Started With Inbound PR
 
Pratik Sabherwal: Localizing Your Employer Brand
Pratik Sabherwal: Localizing Your Employer BrandPratik Sabherwal: Localizing Your Employer Brand
Pratik Sabherwal: Localizing Your Employer Brand
 
How Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital MarketingHow Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital Marketing
 
Evolution of PR in the World of Social Media
Evolution of PR in the World of Social MediaEvolution of PR in the World of Social Media
Evolution of PR in the World of Social Media
 
9.23.14
9.23.149.23.14
9.23.14
 
12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B Marketers12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B Marketers
 
50 Marketing Thought-Leaders Over 50
50 Marketing Thought-Leaders Over 5050 Marketing Thought-Leaders Over 50
50 Marketing Thought-Leaders Over 50
 
Release my ad presentation
Release my ad presentation Release my ad presentation
Release my ad presentation
 
Release myad presentation
Release myad presentation Release myad presentation
Release myad presentation
 
Making Inbound PR Happen
Making Inbound PR HappenMaking Inbound PR Happen
Making Inbound PR Happen
 
Seneca college event marketing Professor, Tina Gaisin january 28, 2016
Seneca college event marketing Professor, Tina Gaisin january 28, 2016Seneca college event marketing Professor, Tina Gaisin january 28, 2016
Seneca college event marketing Professor, Tina Gaisin january 28, 2016
 
4.28.15
4.28.154.28.15
4.28.15
 
The Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdfThe Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdf
 
Hedge Media School Presentation
Hedge Media School PresentationHedge Media School Presentation
Hedge Media School Presentation
 
The 20 Most Successful Businesswomen to Watch July2020
The 20 Most Successful Businesswomen to Watch July2020The 20 Most Successful Businesswomen to Watch July2020
The 20 Most Successful Businesswomen to Watch July2020
 
Learn The Basics Of SMO
Learn The Basics Of SMOLearn The Basics Of SMO
Learn The Basics Of SMO
 

Recently uploaded

Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxabhishekshetti14
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxChelsiaD
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 

Recently uploaded (20)

Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 

PR is Marketing's Future #FutureOf

  • 1. SESSION PARTNER PR is Marketing’s Future VISIONARY SPONSORS INNOVATOR SPONSORS TALK ABOUT US! #FUTUREM #FutureM_PR
  • 2. PR is Marketing’s Future Is PR replacing marketing? TALK ABOUT US! #FUTUREM #FutureM_PR
  • 3. PR is Marketing’s Future PR agency heads rank social media community management as top focus for increased investment The Holmes Report’s World PR Report 2013 TALK ABOUT US! #FUTUREM #FutureM_PR
  • 4. PR is Marketing’s Future Has PR moved beyond media relations? TALK ABOUT US! #FUTUREM #FutureM_PR
  • 5. PR is Marketing’s Future Global PR industry grew by 8% in 2012 - the third consecutive year at approximately the same level The Holmes Report’s World PR Report TALK ABOUT US! #FUTUREM #FutureM_PR
  • 6. PR is Marketing’s Future Visual storytelling TALK ABOUT US! #FUTUREM #FutureM_PR
  • 7. PR is Marketing’s Future Is PR creative enough? TALK ABOUT US! #FUTUREM #FutureM_PR
  • 8. PR is Marketing’s Future Creativity in PR industry is (North America only): • 51%: ‘inspirational’ or ‘good’ • 11%: ‘unsatisfactory’ or worse The Holmes Report’s Global Study on Creativity in PR TALK ABOUT US! #FUTUREM #FutureM_PR
  • 9. PR is Marketing’s Future Where does social media belong? TALK ABOUT US! #FUTUREM #FutureM_PR
  • 10. PR is Marketing’s Future Public relations and data TALK ABOUT US! #FUTUREM #FutureM_PR
  • 11. PR is Marketing’s Future Creativity in PR is: • Great storytelling (71%) • Audience insight (63%) • Content creation (52%) • Purpose (41%) The Holmes Report’s Global Study on Creativity in PR TALK ABOUT US! #FUTUREM #FutureM_PR
  • 12. PR is Marketing’s Future Integrated: fantasy or reality? TALK ABOUT US! #FUTUREM #FutureM_PR
  • 13. PR is Marketing’s Future PR agency industry is worth almost $11 billion and employs more than 75,000 The Holmes Report’s World PR Report TALK ABOUT US! #FUTUREM #FutureM_PR
  • 14. PR is Marketing’s Future Buyer behavior TALK ABOUT US! #FUTUREM #FutureM_PR
  • 15. PR is Marketing’s Future • Aarti Shah, The Holmes Report: @aartishah • Brian Carr, Springpad: @Brian_Carr • Christian Megliola, Connelly Partners: @The_Xman • Mark O’Toole, HB Agency: @markrotoole • Tim Reeves, a&g: @Tim_Reeves • Anne Weiskopf, Digiday: @AnneWeiskopf TALK ABOUT US! #FUTUREM #FutureM_PR