Presentatie Frank van Ooijen van Friesland Campina tijdens Studium Generale bij HAS Hogeschool.

1. How and why we are building a sustainable FrieslandCampina
Status report Aug 2012

2. Our gateway to the world
(10%)
• 15,000 dairy farms in NL, D, B
• Processing in 26 countries
• Sales EUR 10 bn>100 countries
• Leading consumer brands
• Strong balance sheet

3. Growing FrieslandCampina in a very,
very dynamic environment

4. Rabobank: global food system close
to tipping point
Key points:
• The global food system has been brought to a tipping point, and the
battle for agro-commodities will intensify
• In the profound transition of the next 40 years, the F&A sector will need
to double agro-commodity supply with access to only about half of
the current land, water and mineral resources
(Rabobank: ‘Rethinking the F&A Supply Chain: Impact of Agricultural
Price Volatility on Sourcing Strategies’/ 27 Sept 2011)

5. Piet Boer; Chairman of FrieslandCampina
cooperative
“I am expecting as a representative of our 20,000 member farmers – also
shareholders – our company FrieslandCampina N.V. to deliver tangible
results in three different areas:”
1. Return on Investment (RoI)
2. Continuity (we have a 130 yrs heritage)
3. Successfully embedding FrieslandCampina in the societies where we
operate…. (So, stay aligned with stakeholders’ expectations)

6. Strategy route2020:
Growth & value creation
Aspiration
To bring the
essential To be the most
nutrients of attractive
natural dairy dairy company
to people for member
worldwide farmers
Value-drivers
Dairy-based Infant & Branded Strongholds Foodservice Basic
beverages toddler cheese & geographic in Europe products
nutrition expansion
(B2B, B2C)
Benefit platforms
Growth & Health &
development Daily nutrition wellness Functionality
Capabilities
Talent Milk Business model
management valorisation Innovation & cost focus
Foundation
The way
Goodness Chain we work &
of dairy advantages Sustainability safety

7. What is the purpose of a company?

8. FrieslandCampina CSR Strategy House
CSR Mission and Vision
FrieslandCampina CSR Business Case
CSR Strategy, 4 priorities, KPIs
Health & Sustainable Dairy Responsible
Nutrition Value Chains Development Dairy Farming
Combating obesity & Improving resource Helping farmers Setting the standard
nutrient deficiency utilisation Africa, Asia
company company company cooperative
CSR Governance Board – 4 implementation teams
CSR Performance Measurement – Annual Reporting – Stakeholder dialogue - Partnerships
Employee & Dairy Farmer Engagement – CSR Training programs – Annual CSR Team Award
Business Practices for Suppliers – Code of Conduct – Foqus – Policies & Position Papers

9. Red Cross: supporting the relief aid program
and raising funds
• Brands link up to raise funds for Red Cross & 3FM SR
• Making our nutrition expertise available to Red Cross
• FrieslandCampina employees sponsor run

10. External recognition of the sustainability
efforts of FrieslandCampina
Highest score in food category in Transparency Highest score food producer in MT Image
Benchmark 2011 Dutch government (Min EL&I) monitor
FrieslandCampina Dairy production fulfils
Intensive cooperation with WWF
requirements of Unilever SAC
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