REALTOR.com's Curt Beardsley Presented at HAR REIS held in Houston on March 30, 2010.

1. “FIND”
by
REALTOR.com
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2. What Problem Are We Trying To Solve?
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3. Consumers
• Learn about Real Estate from online
• Don’t want to “hit walls” in their search
• Want accurate and “trusted” information
• Need someone to help when they’re ready
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4. REALTORS®
• Remain at the center of the transaction
• Add value to the process
• Not have less access to information
• Establish relationships with ready consumers
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8. Reliable
Accurate
Timely
Detailed
Actionable
Trusted

9. REALTOR.com’s Focus
• What we are focused on:
– Creating the best consumer experience
– To the most accurate, up to date, comprehensive
real estate information
– Connecting those consumers to REALTORs
– Extending the ability for REALTORs to connect with
those consumers
Move, Inc. Confidential – – Do Not Copy or Redistribute
Move, Inc. Confidential Do Not Copy or Redistribute

10. Off-Market Properties
90M+ Properties:
• Transaction history
• Assessor data
• Tax information
• Value trends
10
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11. Valuation and Heat Maps
Home Valuation Heat Maps
11
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12. Public Record Sold Listing (No Attribution)
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13. Sold Listings with Attribution
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14. Contextual Information
Neighborhood profiles
Psychographics
Demographics
School Information
14
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15. Realtor.com is Connecting with Consumers
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16. Move, Inc. Confidential – Do Not Copy or Redistribute

17. Move, Inc. Confidential – Do Not Copy or Redistribute

18. Move, Inc. Confidential – Do Not Copy or Redistribute

19. REALTOR.com Real Estate Search
iPhone application
Launched 1/13/10
http://www.realtor.com/iphone
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20. iPhone

21. Homes Nearby - Search Results
List View Map View
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22. Listing Detail Page
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23. My Notes & Rating
Record Star Ratings Easy to Use Common
Easy to Use Keyboard Phrase Feature
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24. Landscape View
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25. Nearby Open Houses
Open house
map view – red
buttons
Inset
Open house
pop up on map
view
Map View Find Via The
Listing Detail Page
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26. Share Realtor.com
Twitter & Facebook Email
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27. Realtor Contact
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28. Read Our Reviews on iTunes!
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29. Technology Platform
4 million
Active Listings
AVMs from 900 MLSs
multiple Sources
1.25 million
Sold Listings
Community,
90+ Million From MLSs
Demographic &
Neighborhood Property Records
Information
5 million
Sold Records
School Reports and From Public
Consumers Boundaries
REALTORs
Sources
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30. MLS

31. Live Demo
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