The Houston Association of REALTORS (HAR) is the largest real estate membership association in Houston with around 25,000 members. It is also the second largest REALTOR association in the country. HAR's website receives about 1.5 billion hits per month, ranking it among the top 25 real estate websites in the U.S. The presentation discusses HAR's communications strategies, including their website, social media, print and online advertising, and programs that provide client ratings of members.

1. Bob Hale Houston Association of REALTORS ® President & CEO PRSA Houston “ Selling Real Estate and REALTORS® Through Effective Communications”

5. Front page of Comcast.net

8. More Communications…

9. Localized Data

13. Aren’t you glad to be in Houston?

14. HAR Newsroom

15. HARTV on YouTube

16. HAR Consumer Knowledge Series

17. HAR on Facebook

18. Social Media

19. HAR Billboards

20. Print Advertising

21. Online Advertising Real Estate

22. 40 MILLION EYES… EVERY MONTH!

24. HAR Member Tools

25. HAR Auto-Tweets Listings

26. Print Magazine

27. Online Magazine

30. The Personal Touch: Adopt a REALTOR® Program

31. Client Experience Rating

33. 54%

34. 81% Will Benefit

40. From Expedia to Zillow to Ratings of Doctors, Travel, Companies & Attorneys

43. More Than 5,000+ Agents have Surveyed Clients Total Surveys Sent to Clients 54,000+ (49% Completed)

55. What Do the Members Think?

56. Bob Hale Houston Association of REALTORS ® President & CEO PRSA Houston Thank you! Presentation Available for Download at www.slideshare.net/HARMembers