This document discusses brands and how individuals can build their personal brand. It provides definitions of brands and explains how celebrities and even regular people can be considered brands if they have a loyal following. It then lists the five B's of building a strong personal brand online: be ubiquitous, be social, be interesting, be remarkable, and be yourself by letting your personality shine through. The document encourages taking advantage of opportunities to build a personal brand.

2. this is a product
Photo: http://www.flickr.com/photos/marcgutierrez/326716360/

3. this is a logo

4. this is a brand.
Photo: http://www.flickr.com/photos/jimsk/128131281/

5. “A brand is a person’s gut feeling about
a product, service or organization.”
– Marty Neumeier

6. interactions + feelings = brands

8. celebrities are brands

9. celebrity influence

10. now people are too
Photo: http://flickr.com/photos/12037949715@N01/110957444/

11. “micro-celebrity” influence

12. #4. You stopped thinking about yourself as a
person years ago. Now you're a quot;brandquot;.
—Top Ten Signs You Might Be A “Weblebrity”

13. Start-Up Business: Guy Kawasaki

14. Technology: Robert Scoble
Photo: http://flickr.com/photos/thomashawk/431198284/

15. Marketing: Seth Godin
Photo: http://flickr.com/photos/zoomar/2159635379/

16. The 5 B’s of
Building Brand U.0

17. Be Ubiquitous: Create multiple streams of “you”

18. Be Social: Effectively manage your “social systems”

19. Be Interesting: Write, photograph, share, give
Photo: http://flickr.com/photos/bowbrick/1806355200/

20. Photo: http://flickr.com/photos/thethi/2335251416/
Be Remarkable: Do something worthy of a remark

21. Be Yourself: Let your personality shine through
Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/

22. Be Yourself: let your personality shine through
“Just like the gold rush, this is going to
end…what are you waiting for?”
— Gary Vaynerchuk
Photo: http://www.flickr.com/photos/briansolis/2685816202/