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THE CHALLENGE FOR THE MARKETERS
TO CONNECT,
INTRERACT &
ENGAGE WITH YOUR AUDIENCE
WHAT IF… IT COULD ALL BE DONE UNDER ONE ROOF
A PLATFORM FOR LAW ASPIRANTS & STUDENTS TO
LEARN AND EDUCATE
THE SOLE PLATFORM TO IDENTIFY,
INTERACT, &
ENGAGE YOUR TARGET AUDIENCE
WITH 1.8 MILLION VISITORS EVERY YEAR
ALL IN THE AGE GROUP OF 18 - 24 YEARS
FROM ALL OVER INDIA
HIGHLY ACTIVE FORUM PARTICIPATION
- Over 26,000 registered members
- Trusted by students and educational fraternity
- 93% users visit GyanCentral daily
- 60% CLAT aspirants registered members
HIGH PARTICIPATION IN MOCK TESTS
-Over10,000 tests taken over 5 months
- Students get evaluations, explanation and relative
ranking- online, in real time
Visitors July’12- April’13 : 15 Lac
Quarter on quarter growth in traffic – 50%
Quarter on quarter growth in registered users –
170%
Organic Traffic Flow contribution - 50%
Increase in direct traffic half yearly basis -273%
Visits At GyanCentral
Jul'12-Sep'12 Oct'12-Dec'12 Jan'13-Mar'13
Direct 44,693 111,334 166,782
Organic 151,207 179,241 263,058
Referral 35,743 41,609 40,289
Registered Users 13,569 37,868 99,893
Total Visits 245,212 370,052 570,022
-
100,000
200,000
300,000
400,000
500,000
600,000
NumberofVisits
Visits
25 Lacs
25 Lacs Page Views
QOQ growth in traffic: 43%
QOQ growth in registered users: 200%
Note: During Jul’12-Apr’13
25 Lacs Minutes Spent
QOQ growth of time spent by registered users:
382%
Quarter-on-quarter growth in total time spent:
50%
WHAT THIS MEANS FOR ADVERTISERS
- BETTER BRAND TAKE OUT
- CREDIBILITY
- TAILOR MADE
Social Media Advantage
Opportunity to engage and interact with a community
BETTER BRAND TAKE OUT
Sponsored Tests
- Monetize your existing tests
- Float sample tests / curriculum to get first hand experience
Contests & Other Brand Tools
- Participative format contests
- Sponsored workshops & newsletters
Don’t just advertise but also interact and engage
with a live audience
CREDIBILITY
- Popularity based purely on word-of-mouth publicity
- Resulting in higher levels of trust and acceptability
TAILOR MADE
- Sponsor Video Tutorials
- Sponsor Contests & promotions
- Sponsor Interactive sessions
- Sponsor Tests
WHAT MEMBERS SAY ABOUT US
“GyanCentral is a classic example of e-learning. The enthusiasm by the whole
team to teach
effectively is major highlight of this site” - Puneet Pai, Bangaluru
“GC is the best platform for students preparing for various entrance
examinations that I have
come across specially for Clat .There is a large question bank and threads
for all topics
possible and that too without charging a penny.“ - Shubham Jain, Faridabad
“…giving ready hand information from institutions to comprehensive tests. From some
exhaustive forums to creative chatrooms, providing tips & snips through articles, looking
to the needs of students providing the requisite stuff required for the preparation…
through GCL League & frequent quizzes, mocks...Gc has it all.. ” - Shubhashree
Dash, Rourkela, Odisha
“I love the spirit where all students competing for CLAT have discussions/relevant arguments regarding the subject.
The threads on certain topics are amazing. CLAT question a day has been wonderful. And, the tests of course! :)”
- Shruti Desai (DES Law College)
On speaking to various students, I realised that once they came to know about the
website, they were happy with it and thanked me for informing them as many of them
were unaware of it. -Rima Sippy from K.J. Somaiya Institute of Management
Future Plans
Institute Central
• For searching and choosing the perfect institute for you
• Inquire about and apply for the right course
• Check the cut-offs of the previous year and estimate your chances
Loan Central
• Offers financial help for paying the course fees
• Compare from the offerings from various financial institutions
• Choose the best one for you
Results Central
• Check the results of the entrance exams
HERE WE REST OUR CASE….
THANK YOU

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Gyan central advertisers

  • 1. THE CHALLENGE FOR THE MARKETERS
  • 2. TO CONNECT, INTRERACT & ENGAGE WITH YOUR AUDIENCE
  • 3. WHAT IF… IT COULD ALL BE DONE UNDER ONE ROOF
  • 4.
  • 5. A PLATFORM FOR LAW ASPIRANTS & STUDENTS TO LEARN AND EDUCATE
  • 6. THE SOLE PLATFORM TO IDENTIFY, INTERACT, & ENGAGE YOUR TARGET AUDIENCE
  • 7. WITH 1.8 MILLION VISITORS EVERY YEAR ALL IN THE AGE GROUP OF 18 - 24 YEARS FROM ALL OVER INDIA
  • 8. HIGHLY ACTIVE FORUM PARTICIPATION - Over 26,000 registered members - Trusted by students and educational fraternity - 93% users visit GyanCentral daily - 60% CLAT aspirants registered members
  • 9. HIGH PARTICIPATION IN MOCK TESTS -Over10,000 tests taken over 5 months - Students get evaluations, explanation and relative ranking- online, in real time
  • 10. Visitors July’12- April’13 : 15 Lac Quarter on quarter growth in traffic – 50% Quarter on quarter growth in registered users – 170% Organic Traffic Flow contribution - 50% Increase in direct traffic half yearly basis -273% Visits At GyanCentral Jul'12-Sep'12 Oct'12-Dec'12 Jan'13-Mar'13 Direct 44,693 111,334 166,782 Organic 151,207 179,241 263,058 Referral 35,743 41,609 40,289 Registered Users 13,569 37,868 99,893 Total Visits 245,212 370,052 570,022 - 100,000 200,000 300,000 400,000 500,000 600,000 NumberofVisits Visits
  • 11. 25 Lacs 25 Lacs Page Views QOQ growth in traffic: 43% QOQ growth in registered users: 200% Note: During Jul’12-Apr’13 25 Lacs Minutes Spent QOQ growth of time spent by registered users: 382% Quarter-on-quarter growth in total time spent: 50%
  • 12. WHAT THIS MEANS FOR ADVERTISERS - BETTER BRAND TAKE OUT - CREDIBILITY - TAILOR MADE
  • 13. Social Media Advantage Opportunity to engage and interact with a community BETTER BRAND TAKE OUT Sponsored Tests - Monetize your existing tests - Float sample tests / curriculum to get first hand experience Contests & Other Brand Tools - Participative format contests - Sponsored workshops & newsletters Don’t just advertise but also interact and engage with a live audience
  • 14. CREDIBILITY - Popularity based purely on word-of-mouth publicity - Resulting in higher levels of trust and acceptability
  • 15. TAILOR MADE - Sponsor Video Tutorials - Sponsor Contests & promotions - Sponsor Interactive sessions - Sponsor Tests
  • 16. WHAT MEMBERS SAY ABOUT US “GyanCentral is a classic example of e-learning. The enthusiasm by the whole team to teach effectively is major highlight of this site” - Puneet Pai, Bangaluru “GC is the best platform for students preparing for various entrance examinations that I have come across specially for Clat .There is a large question bank and threads for all topics possible and that too without charging a penny.“ - Shubham Jain, Faridabad “…giving ready hand information from institutions to comprehensive tests. From some exhaustive forums to creative chatrooms, providing tips & snips through articles, looking to the needs of students providing the requisite stuff required for the preparation… through GCL League & frequent quizzes, mocks...Gc has it all.. ” - Shubhashree Dash, Rourkela, Odisha “I love the spirit where all students competing for CLAT have discussions/relevant arguments regarding the subject. The threads on certain topics are amazing. CLAT question a day has been wonderful. And, the tests of course! :)” - Shruti Desai (DES Law College) On speaking to various students, I realised that once they came to know about the website, they were happy with it and thanked me for informing them as many of them were unaware of it. -Rima Sippy from K.J. Somaiya Institute of Management
  • 17. Future Plans Institute Central • For searching and choosing the perfect institute for you • Inquire about and apply for the right course • Check the cut-offs of the previous year and estimate your chances Loan Central • Offers financial help for paying the course fees • Compare from the offerings from various financial institutions • Choose the best one for you Results Central • Check the results of the entrance exams
  • 18. HERE WE REST OUR CASE….