1. Web Analytics and Reporting
Michal Neuwirth (michalne@kentico.com)
Product Manager – Kentico Software

2. Reporting
• Reporting is a module for displaying data as
charts, tables or values
• There is a set of pre-defined reports
– You can create your own
– You can modify existing one

3. E-commerce Reports
• Number of orders per given period
• Sales per given period
• Inventory report
• Top customers by sales

4. DEMO
Reporting module …..

5. Web Analytics
• Allow users to track and analyze web site
visits, page views, file downloads and other
metrics of the web site
• Allow to display statistics via Reporting for a
specific date-time interval

6. Web Analytics - Background
• Web Analytics run as the background process
which collects all necessary information
• Collected information are stored locally in log
files and scheduled task imports them into
database
• Web Analytics log “events” separately for
each web site

7. Customization
• Custom statistics
• Custom reports

8. Available reports I.
• Page views
– Shows number of displayed pages and the most often requested
pages.
– Multi-lingual pages are tracked as one page
• Page views - multilingual
– Like Page views, but each cultural version of the page is tracked
separately
• Invalid pages
– Shows requested web pages which were not found on the website
• Referrals
– Reports referrals websites (websites the visitors come to your website
from)
• Visits
– Shows the number of visits of your website.
– Includes new and returning visitors

9. Available reports II.
• Aggregated views
– Tracks access to pages via links in RSS or Atom feeds
• Aggregated views - multilingual
– Like Aggregated views, but each cultural version of the page is tracked
separately
• Browser types
– Shows what types of browsers your website visitors use
• Countries
– Shows the countries the visitors come from. The countries are
recognized by IP
• File downloads
– Summarizes the number of files downloaded by the website visitors.
– Tracks only files managed by the CMS
• File downloads - multilingual
– Like file downloads, but each cultural version of a file is tracked
separately

10. Campaigns tracking
• Based on campaign parameters in the URL
like
– http://www.mywebsite.com/?campaign=banner1

11. Conversion tracking
• Supported conversions
– User registration
– Newsletter subscription
– Product purchase

12. DEMO
Web Analytics

13. Web Analytics – Settings
• Web Analytics are off by default!

14. COMING IN 6.0

15. Reporting
• New chart controls - MS Charts
• New look & feel
• Interactive reports
• New webparts/widgets

16. DEMO

17. Web Analytics
• New “Google” like look and feel
• Integration with KEMS
– A/B tests
– MVTs
– Newsletter tracking (open e-mails, links clicking, bounced e-
mails)
– Internal/external search keywords
– Landing pages
– …..
• Conversions and campaigns management
– New conversions – BizForms, Polls, Custom URLs, Page Visiting
– More details about conversions like Which visitors “converted”
etc.

18. Why to use Web Analytics?
• WA is out-of-the box solution part of Kentico
CMS
• Security policy of several companies doesn’t
allow external services like Google Analytics
• External services don’t work well in Intranets
due some specific conditions
• WA monitor downloads/RSS feeds
• WA recognize multi-cultural documents
• Easy to customize them
• Fully integrated with KEMS

19. Summary
• Reporting module shows you any information
as charts/tables/values
• Web Analytics track website activities
• Web Analytics are getting more
important/interesting with version 6.0

20. Q&A