Identifying Online Infuencers
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CPRS Vancouver Presentation on Identifying Online Influencers - Social media has grown significantly over the past few years. The growing number of social media tools and networks comes with a growing number of people who express their opinions and have conversations via these new channels. Some voices will resonate more loudly than others, and whose opinions will be heard by a larger group of people. Identifying these key people, or influencers, can be crucial for your brand and/or cause.
![Identifying Online Influencers #CPRS February 8, 2012 Gus Fosarolli [email_address] @GusF](https://image.slidesharecdn.com/identifyingonlineinfuencers-120208172113-phpapp02/85/Identifying-Online-Infuencers-1-320.jpg)
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Identifying Online Infuencers
- 1. Identifying Online Influencers #CPRS February 8, 2012 Gus Fosarolli [email_address] @GusF
- 2. Over 1.2 Billion Users OnLine
- 3. 840+ million users 462+ million users 135+ million users 70+ million blogs
Notas do Editor
- Individual users that are logging onto the internet. They can be logging into Twitter, Facebook etc. They can be reading a blog or news article They can be reading reviews on forums or commenting on experiences.
- Briefly chat about Facebook’s IPO and what statistics they revealed.
- those individuals who are cool enough, informed enough, connected enough to persuade their friends, and friends’ friends, ad infinitum, to buy into a brand, experience and/or product.
- Give examples of influencers in an area - example David Suzuki on Environment, Miss604 on Vancouver Events, Hummingbird604 on theatre, Gillian Shaw on Technology Point to the crowd saying it can be you, or your neighbour
- Build relationships that become mutually benifitial to you both. Do they understand your vision? Do they understand your companies goals?
- You need to understand your audience
- how to search Google? What ’ s an RSS Feed Technorati is a blog search engine. Looks at tags from blogs. Only looks at English-Language only blogs IceRocket and SocialMention also allow you to search on multiple forms.
- Open Book was set up to show users their concerns with Facebook Privacy and set up as a Parody. Shows you results from Facebook updates that are public and where the user does not have any privacy settings.
- Under Show Tools allows you to save this to RSS so you can get results live through an RSS Reader
- YouTube Comment Search - http://www.youtube.com/comment_search
- Aggregates quickly and easly Shows all posts by a user quickly and on one screen without having to go through all of them individually Highlights users quickly and ranks them based on number of posts, retweets, etc.
- Gives you a quick and easy glance at their followers and quickly points out regions, top influential followers are