1. CASE STUDY
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Travel XS
Version 1.0: September 22, 2014
Category: Travel & Tourism
Presented by: Johny Livinston
Case Study – Travel XS India – Massive Lead
Generation through strategic PPC
Company profile
Travel-xs.com is an exclusive Indian travel service portal connecting diverse
array of travellers all over the world. They have dedicated local teams and
offices all across India to affirmatively ensure that their tourists cherish their
journeys and depart India with treasures of golden memories. Travel-xs.com is
recognized by the Ministry of Tourism by the Government of India and they are
a member of Global Discovery. They politely and entertainingly guide the
tourists to make the most & best out of India; after all, India is a diversified
nation with extraordinary people, cultures, flavors and many more that anyone
will look in awe. Travel-xs.com is effectively engaging tourists for more than 15
years and they serve the world like a family, quenched by passionate love and
care. They have 7 exemplary tour packages, one of which is the “Kerala Hop On
Hop Off (keralahoponhopoff.com)” tour package that is exclusively crafted for
tourists to venture horizons in Kerala, the God’s own country.
The Challenge
Travel-xs.com faced severe challenges in promoting one of their tour packages,
“Kerala Hop On Hop Off (keralahoponhopoff.com)”, one of the most demanded
packages of all time. The competition was so daring for them, but something
hindered their visibility on the SERP. Their PPC campaigns were not that
effective and brought in less than anticipated number of visitors with low

2. CASE STUDY
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conversions. Hence all their most spectacular services found a tough time
reaching prospective customers worldwide.
Client Requirements
Keralahoponhopoff.com wanted maximum visibility on the SERP with enough
room for maximum visitors and maximum conversions. They wanted to
promote their marvelous Kerala tour packages very effectively for which it
required best appealing landing pages. They wanted to secure the future of
their conversions, which required identifying the right landing pages that has
the top converting factor or lead generating factor which we were asked to
obtain by intuitively performing A/B Testing. To be on top of the SERP, it takes
the Quality Score of each keywords being used to pop up the PPC ad. So we
were asked to tweak their keywords as per the analytical reports generated.
The bottom line of their requirement is maximized conversions, minimized
bounces, and maximized ROI.
Solutions
With our Google Certified Professionals, keralahoponhopoff.com witnessed a
drastic progress in their PPC campaigns which resulted in amplified lead
generations, increased number of customers, best quality scores with their PPC
staging on top of the SERP, and needless to say, maximized ROI!
Initially, we did the insightful consultation of understanding their needs,
assessed their market competitions, and observed the surges in their progress,
from which we intuitively devised a roadmap to take their business to farther
heights in the competitive realm. We created intuitive Landing Pages that
emphasized on Kerala tour campaigns with appealing visual effects and well-structured
contents. We did exhaustive Keyword Research to uncover the best
keyword that has the top Quality Score which sells. We then performed A/B
Testing on all of the well-brained landing pages by integrating the right
keyword and targeted the desired audience. We analytically assessed which
landing page has the best converting factor and derived the results on lead
generation, quality scores, etc.
Results
Results were exemplary when compared with their former outcomes. With our
result-driven insightful solutions, Keralahoponhopoff.com achieved best
conversions. As illustrated in Figure 1, between July 15, 2014 and September 22,

3. CASE STUDY
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2014 out of 2,085 clicks, Keralahoponhopoff.com PPC campaigns achieved 265
conversions and achieved 12.98% Click Conversion Rate which is predominantly
considered as a huge score.
Fig. 1: Analytics on the % of Click Conversion Rate
Fig. 2: Version A - Best Converting Landing Page (Keralahoponhopoff.com)

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Fig. 3: Version B (Keralahoponhopoff.com)
The element that played behind the success of these exemplary conversions is
the intuitively implemented Landing Pages that got the best attention from
visitors worldwide. Figure 2, which is the Version A, illustrates the Landing Page
that brought in the maximum number of conversions drastically over the short
span of time. Figure 3, which is the Version B of landing page, scored
comparatively low when compared with Version A during A/B testing.

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Fig. 4: Quality Score
The intensive keyword research reflected on the landing pages laddering up on
top of the SERP (illustrated in Figure 5) due to the keywords’ best Quality
Scores of about 7 out of 10 and progressed on an average of 6 (illustrated in
Figure 4), thereby achieving widespread visibility and Click Through Rates
(CTR).
Fig. 5: Search Listings
Keralahoponhopoff.com witnessed guaranteed conversions in a short epoch of
time and served their prospective customers with utmost satisfaction, amazing
convenience, flexi-stay experience, at unbeatable prizes. Now,
keralahoponhopoff.com is the top globally inspired tour package by Travel-xs.
com serving 4 most incredible destinations in Kerala, the God’s own country,
the one that is best chosen by travellers worldwide.
Products and services used
 Keyword Research
 A/B Testing
 Landing page optimization
 Analytics Tracking