3. _before entering
we can see inside the store
closed door, air conditioning
I felt curious
In Brazil, Natura is a well known brand, no need
to say that its a cosmetics store
“Well Being”
:: insights ::
.. seems likes a hairdresser, I wasn’t aware that
inside there was a whole section for men’s
products
.. just women inside, I felt embarassed going
inside
14. _ after entering
What types of things had you missed before?
What were your biggest surprises? Are there
opportunities hidden in plain sight?
:: insights ::
.. the customer must take the initiative, there is
no stimulus for entering and interacting with
products
.. “do it alone”, no one bothers you
:: oportunities::
.. foster the interaction between people inside
the store, nurturing the concept of “well being”
they believe and its writen over the whole
place.
.. using images of the communities they interact
to extract and produce cosmetics, not only the
seeds and flowers of the region
