1. Guilherme Coutinho da S. Sousa
Tels .: (21) 32599739 (21) 996334389
email: guilhermecouti@gmail.com
OPERATION AREA
COMMERCIAL
SUMMARY OF QUALIFICATIONS
▪ Professional with 14 years of sales experience in the fields like consumer and telecom assets, acting in the
various sales channels (direct and indirect). Career developed in companies such as AmBev, Vivo, Samsung,
Nokia and Microsoft.
▪ Account management, planning and implementation of strategies, focused on development and channel
management.
▪ Planning,conductingandclosingof trade negotiationsandpromotional activitieswithlarge retail chainsand
telecommunications operators in Brazil.
▪ Installation and implementation of business plans for clients nationwide.
▪ Budget Management.
▪ Strategic planning and Business Plan.
EDUCATION
▪ MBA Management FGV (2009)
▪ Degree in Psychology - UERJ (2001)
LANGUAGE
▪ English - Advanced
PROFESSIONAL EXPERIENCE
2014 - Current MICROSOFT
SalesExecutive
▪ Responsible for TIM operator nationwide. Responsible for all commercial and operations interface in all
regions.
▪ Trading portfolio mix and volume of hand-sets.
▪ Design and implementation of sales campaigns and incentive to the multi-channel operator.
▪ Monitoring relational activities at the POS, indirect management of the sales force (sales promoters).
▪ Inventory and delivery plans management to adherence to business strategies.
2010 - 2014 NOKIA
SalesManager (2012-2013)
▪ Serving VIVO, CLARO, TIM, Oi and Retails: Lojas Americas, Casa & Video and Dadalto.
SalesManager (2010 - 2012)
▪ Operator VIVO,responsibleforthe developmentandmonitoringof trade policies,marketingandlogisticsfor
regional Leste (RJ, ES, BA and SE), Northeast and MG.

2. Guilherme Coutinho Da S. Sousa
2007 - 2010 SAMSUNG
SalesManager
▪ OperatorVIVO ,responsibleforthe developmentandmonitoringof trade policies,marketingandlogisticsfor
regional Leste (RJ, ES, BA and SE) and Northeast.
▪ Monitoring life cycle of products, operations in itself, Indirect, B2B and Retail.
▪ Channels development, promotional and motivational campaigns, review and approval of media plans
▪ Survey data analysis.
▪ Indirect management of Sales Promoters team.
2004 2007 VIVO
Key Account Manager
▪ (2005-2007) Serving in retail area, serving PONTO FRIO.
▪ Performing the activities related to the below mentioned, however, nationwide, coordinating Account
Managers at VIVO regions.
▪ Responsible for the information and executive presentations.
▪ Developmentcentralizationpolicies,flowsandpaymentprocesses,planningandcontrol of informationinthe
implementation of national service.
Sr. Account Manager (2004 - 2005)
▪ Expertise in Retail, serving retail chain Casa & Video.
▪ Promoters Team coordination.
▪ Responsible for trade negotiations and supply network.
▪ Financial processes management, media and advertising, logistics and administrative, involving the indirect
sales operations.
▪ Development alternatives strategies sale, incentives and promotions campaign.
2002 2004 CLARO
BusinessConsultant
▪ B2B segment (medium and large companies).
▪ Sale of communications solutions.
▪ Acting in solving of technical and administrative issues.
2000 - 2002 AMBEV
SalesSupervisor(2001-2002)
▪ Acting 04/2002 to 06/2002 in the "cold" segment (bars, restaurants and similar) and 07/2002 to 03/2003 in
the Self Catering segment (small and medium-sized supermarkets).
▪ Supervision of sellers team (9).
▪ Direct negotiation with customers, (products mix and shelf spaces).
▪ Responsible for merchandising and pricing at point of sale.
▪ Planning and execution of marketing campaigns.
▪ Execution and design of sales routes.
▪ Acting jointly with logistics area.
▪ Commercial training to the sales team.
HR Analyst (2000/2001)
▪ Coordinator of the "5S" (Total Quality Tool) across RJ area.
▪ Responsible forSalesExcellence Program(PEV),whichconsistsof setof standardsappliedtoareas: Logistics,
Finance,Marketing,HR,ITandSales,aimingatcontinuousimprovementprocesses.Thisprogramsetsvariable
compensationtoall Companyemployees,accordingtothe placementof the unitin the national ranking.This
year, the RJ unit obtained unprecedented 4th place, paying dividends of 4.2 x earnings.
▪ Management of internal communication in Rio unit.
▪ Integration training for new employees.