UPcell is an employee rewards program that uses gamification to incentivize staff and increase sales. It works by rewarding employees for specific behaviors through a mobile app, like selling featured menu items, completing training, or referring offers. Employees earn points and compete in contests, motivating them to influence customer purchases. This drives higher sales, as the example of a Canadian breast cancer fundraiser showed increased item sales and social sharing. UPcell's rewards and social features can boost a single product's sales by over 250% or increase total category sales by 5%. It gives businesses a direct channel to staff to promote preferred products and influence customer ordering behaviors.

1. UPcell
Employee Rewards Program Marc Benioff, CEO Salesforce.com
POWERED BY:
“Turn every employee into
your Chief Marketing Officer”

2. How do you communicate with
1000’s of employees to:
While making it FUN and
ENGAGING?
• Sell featured menu items
• Push out Social Offers
• Increase sales

3. UPcell Benefits
3
Drive sales objectives through
measurable actions and
gamified incentives.
Incent and influence staff to drive
sales of your preferred items or
menu categories.
Achieve both category and
menu-wide sales increases
through a motivated and
focused staff. Turn “Servers
into Sellers”.
Motivate Staff Influence Guest Purchase
Decisions
Increase Sales
1 2
4
Leverage your staff’s social
networks to promote your
marketing message. Turn
“Employees into Brand
Ambassadors”.
Social Amplification
3

4. 4
Increase menu item sales by over 250%
and increase menu category sale by 5%
with National, Local and Regional
Contests for your staff.
Powerful Sales Program1
Design, promote, manage and track
sales/marketing programs from head-
office to staff directly on their mobile
phones.
Employee Rewards Platform2
Leverage your Staff’s social networks for
a massive social lift of your marketing
programs.
Referral Program3
What is UPcell?
Training Tool4
Incent and reward staff for viewing
Streamed training video, quizes and
supplier content.

5. 2nd
How does UPcell work?
5
1st
Reward sales of specific menu
items, training, and referring exclusive
offers for friends & family
Web-based app that is accessible via
mobile device or desktop computer
that links staff to their POS sales
Simple SMS & Email communication
driving staff participation through:
Contests, Recognition, Rewards and
Prizes
Gamified contest automation through
POS integration ensuring accuracy

6. Award points for any desired behavior:
 Sale of product
 % sale of product vs. product category
 Social sharing
 Sharing new ideas to Head Office
Track points relative to peers; creating
competition
Create stickiness through rewards for repeated
interactions
 Points for daily login
 Sharing offers with Family/Friends
 Pushing new menu products to Social
Networks
 Viewing Training Material
6
Why it works: Gamification
Gamification is the use of game mechanics & rewards to increase engagement and loyalty.

7. Gamification : Case Study for CBCF
900 employees participated by asking guests
to “round-up” their bills for Canadian Breast
Cancer Foundation.
• Staff were awarded “Ribbons” for
passing/out-selling the person in
front of them and for posting on
facebook to friends and family.
• Over 1000 Social Shares were pushed
to friends and family members =
160,000 viewed posts
(Avg. person having 160 friends on facebook).
• $58,000 raised for CBCF
Note: No prizing was awarded.
Contest was based solely on Recognition/Status.

8. “Feature” Menu Item Sales Increase vs.
Menu Category Sales Increase
8
250% Increase In Target ProductAvg. Results: 5% Increase in Menu Category
0
50
100
150
200
250
300
350
400
450
Dessert Wine Beer Summer
Menu
Product % +
Category % +
330% +
225% +
385% +
215 % +

9. Influence Purchase Behaviour
Before
10%
After
50%
With
UPcell
Without UPcell
Incentivize staff to
promote your preferred
products.
Increase sales for most
profitable items
Increase menu category sales
& Average Check
Sales of “Feature” beer vs. total alcohol sales
9
With 1 to 1 communication channel with your staff you can directly influence which
Menu items are recommended and purchased by patrons.

10. Staff & Social Sharing
UPcell enables staff to push out Brand Approved messages and offers to
friends and family through facebook, twitter, SMS and email.
1977 social shares = 494, 000 + Social Impressions

11. “In an Industry Climate where there is flat-to-no new
traffic; UPcell allows us to increase sales/avg. check
without having a single new guest walk through the
door.”
Customer Feedback
Andy Moore, Digital Marketing Director, Prime Restaurants

12. UPcell
Employee Rewards Program
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