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Advanced social media strategies Sponsored By: Damien Steiner Smith Social Media Consultant Guerrilla Social Media
Follow the conversation www.tweetchat.com Hashtag  #YPNGSM
Pop Quiz What Did I Do Before I Started Guerrilla Social Media
Drive traffic
MLS on Steroids
Social exposure
What is Google juice?
Google is about relevance
Its not that complicated Words Outbound Links Inbound Links
Power of words People Hate Words Google Loves Words
Balance of power
Balance words with content Analyze  Find applicable keywords Optimize Site Blog Social Networks Balance Keywords must be relevant and in context
Outbound Linking 101 ,[object Object]
Linkbacks,[object Object],[object Object]
Link to your Sites Together
Link your Profiles together
Link your Sites to Your Profiles,[object Object]
Highlight them with Hyperlinks to your pages,[object Object]
How to Link to yourself To YOUR WebSite
Instant Relevance
Link to others
Linkbacks Allow you to notify another site that you wrote something related to what is written on a specific page.  This improves the chances of contributors to this page noticing that you gave them credit for something, or that you improved upon something they wrote.
Trackbacks A Pingback is a signal (ping) sent from one site to another that contains a Link.    When the receiving Site gets the notification signal, it automatically goes back to Site A checking for the existence of a live incoming link, if it exists, the Pingback is recorded successfully. 
REFbacks A Refback is also a link. In this case, Site A (link originator) does not need to "tell" anything to Site B (receptor).  Instead, the receptor Site "discovers" this link immediately after the first web visitor gets to the site by clicking on the link
How to Link to others Point This Term
How to Link to others To This Site
Instant Appreciation
Pop Quiz Why Don’t Individual Agents Need Fan Pages?
Dilutes your brand
visibility
Social Bookmarking SHARE ORGANIZE SEARCH MANAGE Capture SEO More INBOUND Links More Relevance
Social Bookmarking with DIGG Connect With Facebook
Social Bookmarking with DIGG Connect With Facebook
Social Bookmarking with DIGG Login
Social Bookmarking with DIGG Submit New
Social Bookmarking with DIGG Input URL
Social Bookmarking with DIGG CREATE SEO Friendly Title
Social Bookmarking with DIGG Fill in Description: More SEO
Social Bookmarking with DIGG Choose Image
Select Topic category
Preview
Social Bookmarking with DIGG Submit Story
Digg frequently
Digg frequently
Pop Quiz Name TWO Twitter Listening Tools Mentioned Last Class
Pump up your listings
Who Cares about Other Sites?
Who KNOWS about your site?
Why do WE Care????????
Why do WE Care????????
Compare on trulia Pictures are crucial!
Compare on trulia More details is better
Syndicated Guinea pig??
Pop Quiz Name The MAJOR Difference Between TweetDeck and HootSuite
Twitter: #1 in news
What is a twitter feed?  Way to subscribe to RSS Feeds of Blogs, News and Websites
Make your own news Subscribe to Experts Subscribe to Friends Subscribe to things that interest You
How To Subscribe
Out of the shell scenario
Facebook as a powertool
Realtors Helping Realtors ,[object Object]
Help get visibility in their sphere (‘Most Recent’ Feed)
Every Agent on a given team should have multiple Likes and comments,[object Object]
Pick 10 People
Ask them for feedback, then to Share Your Content,[object Object]
How to Tag ,[object Object]
Begin typing a Name
Facebook will autofind,[object Object],[object Object]

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Advanced social media strategies