Presentation from http://www.guardian.co.uk/advertisingsummit 2009

2. What are search engines, why are they important?

7. New website visitors which come from a search engine. (Forrester) 73%

8. What search engines do people use?

10. They did use all of these:

11. But now they mostly use:

12. HOW MUCH MARKET SHARE (SEARCH REFERRALS) DO YOU THINK GOOGLE HAS ?

13. Hitwise.co.uk

14. “ People always make the assumption that we're done with search. That's very far from the case. We're probably only 5 per cent of the way there. We want to create the ultimate search engine that can understand anything ... some people could call that artificial intelligence.” Larry Page, Google

15. “ Google's mission is to organize the world's information and make it universally accessible and useful.” Cue scary music & dim lights

24. Offline Ad Spend Moving Online Internet Usage Still Growing New Content Forms New Devices

30. Online Lead Generation (B2C) Report 2009

31. What is search engine optimisation?

32. “ Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings.” wikipedia.org/wiki/SEO

37. In case you were in any doubt Organic Pay Per Click Adverts

39. HOW MUCH DO YOU THINK UK BUSINESSES SPEND ON SEARCH ENGINE MARKETING?

41. UK Search Engine Marketing Report 2009

43. UK Search Engine Marketing Report 2009

52. Changes in SEO tracking since 2008 UK Search Engine Marketing Report 2009

54. Changes in paid search tracking since 2008 UK Search Engine Marketing Report 2009

55. Mindshare – a better way of measuring brand coverage

56. Which is good because… UK Search Engine Marketing Report 2009

57. How does social it fit into all this?

58. HOW MANY TYPES OF ACTIVITIES CONDUCTED BY YOUR BUSINESS OR EMPLOYEES WOULD YOU CLASSIFY AS 'SOCIAL‘ ?

65. and then there is

69. UK Search Engine Marketing Report 2009

70. Pause for thought ON AVERAGE WHAT % OF UPSTREAM TRAFFIC TO WEBSITES COMES ON FROM SOCIAL MEDIA?

72. Didn’t know or didn’t care

73. 60,000 websites, 74 Million Impressions

76. … and more content

83. www.guava.co.uk