Yona Shtern, Co-Founder and CEO Beyond the Rack

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Real Growth - How to Measure What Really Matters

Negócios Diversão e humor

How To Measure What Really Matters Yona Shtern Co-Founder & CEO Beyond the Rack

And we measure everything….. 4 CONFIDENTIAL

From the impact of social media on our marketing budget ,[object Object],5 CONFIDENTIAL

To how much of our revenue comes from repeat customers Buyers by Frequency Revenue by Customer Type 6 6 CONFIDENTIAL

To all that financial stuff investors are interested in…. Gross Demand (Product-Only) Gross Sales (Product-Only) ’10-’12 CAGR: 118% ’10-’12 CAGR: 126% EBITDA Unlanded Gross Margin ’10-’12 CAGR: 133% ¹ Based on fiscal year ending January 31st. 7 CONFIDENTIAL

The Bottom Line is If You Aren’t Measuring….

So The Short Answer is …. Measure Everything Marketing Operations Merchandising HR ,[object Object]

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