2. Overview
Homepage
Email
The Banner
OLD WAY
Focus on ad
impressions
and clicks. PPC Text Ad
Conversions = LOW
3. Overview
Homepage
Email
The Banner
OLD WAY
Focus on ad
impressions
and clicks. PPC Text Ad
Conversions = LOW
Targeted
PPC Text Ad Landing Pages
The
NEW WAY
Also Email
consider
Banner
what
happens
post-click
Social
Conversions = HIGH
4. Problem
“Challenge of Working with IT”
Optimization
Reporting