1. Brought to you by:
.com
STRAT
TALKING In association with: GD INSPIRES
10 insights into
shopper
marketing fails
in supermarkets,
from a report by behaviour analysts, SBXL

2. Brought to you by:
.com
STRAT
TALKING
Source: Behaviour analysts SBXL
via http://strat-talking.com/li/5
It appears that our choices are influenced by
product promotions
- but don’t take in the details

3. Brought to you by:
.com
STRAT
TALKING
Shoppers pushing trolleys through the aisles are
confronted with so many competing posters and
signs that they cannot take them all in, according
to behaviour analysts
Source: Behaviour analysts SBXL
via http://strat-talking.com/li/5

4. Brought to you by:
.com
STRAT
TALKING
Research suggests people are influenced by the fact
that a product is being promoted, but are less likely
to take in the detail
Source: Behaviour analysts SBXL
via http://strat-talking.com/li/5

5. Brought to you by:
.com
STRAT
TALKING
Mr Adcock, MD of SBXL, said: ‘Our brains just cannot cope
with the number of decisions we have to make in a store.
We will see a different offer every three-quarters of a
second in a supermarket and we just can’t cope.
Source: Behaviour analysts SBXL
via http://strat-talking.com/li/5

6. Brought to you by:
.com
STRAT
TALKING
If you are faced with 85 different types of lager
in an aisle, the brain just automatically tries to
slim that down to a smaller number
Source: Behaviour analysts SBXL
via http://strat-talking.com/li/5

7. Brought to you by:
.com
STRAT
TALKING
Shoppers are unable to make detailed calculations
in-store and so they take shortcuts or start to guess.
What they actually do is reduce their choice to anything
that stands out above the rest.
Source: Behaviour analysts SBXL
via http://strat-talking.com/li/5

8. Brought to you by:
.com
STRAT
TALKING
The message to shoppers is to take more time taking
in the detail of a promotion in order to understand
what the saving is – if any
Source: Behaviour analysts SBXL
via http://strat-talking.com/li/5

9. Brought to you by:
.com
STRAT
TALKING
The message to supermarkets is that it doesn’t really
matter what the offer is as long as the product is
visually prominent
Source: Behaviour analysts SBXL
via http://strat-talking.com/li/5

10. Brought to you by:
.com
STRAT
TALKING
Sales of DVDs priced at £4.24 rocketed
when a sign said ‘Two for £10’
Source: Behaviour analysts SBXL
via http://strat-talking.com/li/5

11. Brought to you by:
.com
STRAT
TALKING
When shop launched BOGOF teabag box deal,
45% picked up just one box
Source: Behaviour analysts SBXL
via http://strat-talking.com/li/5

12. Brought to you by:
.com
STRAT
TALKING
Sales of a whisky brand in an airport shop rose 30%
after a yellow border was put around a sign naming
the drink and price.
The brain registered this as evidence of a bargain
when, in fact, there had been no price cut
Source: Behaviour analysts SBXL
via http://strat-talking.com/li/5

13. Brought to you by:
.com
STRAT
TALKING In association with: GD INSPIRES
Thanks
for reading.
Find more
insight and
commentary at
Strat-Talking.com