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10 things
I love
about being a
strategist


                     STRAT
Brought to you by:   TALKING   In association with: GD   INSPIRES
                       .com
Being able to provide a clear view on to a brand’s
situation, take a fresh eyes approach to
unearthing opportunities to leverage past
successes with future growth...

                        STRAT
   Brought to you by:   TALKING   In association with: GD   INSPIRES
                          .com
Experiencing what it feels like to work with the biggest
brands on the planet to make incremental change...
                        STRAT
   Brought to you by:   TALKING   In association with: GD   INSPIRES
                          .com
Experiencing what it feels like to work with some of the
niche and family-owned brands to make radical change...
                        STRAT
   Brought to you by:   TALKING   In association with: GD   INSPIRES
                          .com
Constantly learning from everyone I encounter, from
C-level execs to interns and juniors, everyone’s
opinion is valid and you never know where the key
insight will come from...
                        STRAT
   Brought to you by:   TALKING   In association with: GD   INSPIRES
                          .com
Working with brands and agencies all over the world to
experience new cultures, new ways of shopping and new
ways of interacting with brands...
                        STRAT
   Brought to you by:   TALKING   In association with: GD   INSPIRES
                          .com
That moment at 3am when, after reading three hundred
pages of reports and research the lightbulb goes off and
the strategic direction is clear...
                        STRAT
   Brought to you by:   TALKING   In association with: GD   INSPIRES
                          .com
Working with some of the best design talent on the
planet to deliver thoughtful brand evolutions that put the
customers first instead of profit (although the client will
have one eye on the bottom line always)...
                        STRAT
   Brought to you by:   TALKING   In association with: GD   INSPIRES
                          .com
The hundreds and thousands of Post-It notes it takes to
think, ideas, workshop, develop, map, plan and execute a
robust commercially-successful brand strategy...
                        STRAT
   Brought to you by:   TALKING   In association with: GD   INSPIRES
                          .com
Having been in the company of and learning from some
of the best minds in the business
(and probably any business)...
                        STRAT
   Brought to you by:   TALKING   In association with: GD   INSPIRES
                          .com
Taking the time to put myself into the mindset of the end
consumers, no matter how far removed from who I am,
in order to understand their world and what questions
they need answered before they buy any given product
through robust customer journey building...
                        STRAT
   Brought to you by:   TALKING   In association with: GD   INSPIRES
                          .com
Thanks
for reading.
Find more
insight and
commentary at
Strat-Talking.com    STRAT
Brought to you by:   TALKING   In association with: GD   INSPIRES
                       .com

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Love being a strategist

  • 1. 10 things I love about being a strategist STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
  • 2. Being able to provide a clear view on to a brand’s situation, take a fresh eyes approach to unearthing opportunities to leverage past successes with future growth... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
  • 3. Experiencing what it feels like to work with the biggest brands on the planet to make incremental change... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
  • 4. Experiencing what it feels like to work with some of the niche and family-owned brands to make radical change... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
  • 5. Constantly learning from everyone I encounter, from C-level execs to interns and juniors, everyone’s opinion is valid and you never know where the key insight will come from... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
  • 6. Working with brands and agencies all over the world to experience new cultures, new ways of shopping and new ways of interacting with brands... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
  • 7. That moment at 3am when, after reading three hundred pages of reports and research the lightbulb goes off and the strategic direction is clear... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
  • 8. Working with some of the best design talent on the planet to deliver thoughtful brand evolutions that put the customers first instead of profit (although the client will have one eye on the bottom line always)... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
  • 9. The hundreds and thousands of Post-It notes it takes to think, ideas, workshop, develop, map, plan and execute a robust commercially-successful brand strategy... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
  • 10. Having been in the company of and learning from some of the best minds in the business (and probably any business)... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
  • 11. Taking the time to put myself into the mindset of the end consumers, no matter how far removed from who I am, in order to understand their world and what questions they need answered before they buy any given product through robust customer journey building... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
  • 12. Thanks for reading. Find more insight and commentary at Strat-Talking.com STRAT Brought to you by: TALKING In association with: GD INSPIRES .com