What is takes to develop a strong brand as a business leader

1. B ® and LEADER greg fisher

2. Go Direct

4. Just do it!

6. anyone can fly

8. Think Different

10. protect our planet

12. extra ordinary

14. community

16. value for money quality innovation fun sense of competitive challenge

18. peri peri...

20. a 3 rd place

22. lifestyle

24. personalise

26. Brands = leadership Leadership = brand

27. g reat c ompanies p owerful b rands s uccessful e ntrepreneurs g reat c ompanies p owerful b rands s uccessful e ntrepreneurs g reat c ompanies p owerful b rands s uccessful e ntrepreneurs

28. B ® and LEADER S

29. B ® and LEADER * - based on 2002 information 214,952 4,421 79,396 TOTAL ? ? 282 Kulula.com 3,135 51 536 Discovery ? 5* 71* Nando's 4,874 100 802 Investec 5,866 40 711 Bodyshop 23,300 1,006 10,697 Nike 6,200 441 2,165 E-Bay 7,800 35 5,263 Amazon.com 36,000 84 7,000 Virgin 74,000 26 4,075 Starbucks 10,912 69 6,207 Apple 46,000 2,654 41,444 Dell # Employees Net Income ($ Million) Gross Revenue ($ Million) Company

30. B ® and LEADER

31. What sets these people apart? B ® and LEADER

32. B ® and LEADER energy & enthusiasm distinctive differentiation customer customer customer stimulating stories resolute resolve focused fun

33. B ® and LEADER energy & enthusiasm “ Passion should be the fire that drives your life's work.” – Michael Dell – Dell Computers

34. B ® and LEADER energy & enthusiasm “ And I’m convinced that it is feelings – and feelings alone – that account for the success of the Virgin brand in all of its myriad forms.” - Richard Branson – Virgin

35. ? B ® and TREPRENEUR energy & enthusiasm Are you doing what gives you energy ? Are you focusing on meaningful, value adding activities or getting tied up in meaningless detail ? Are you interacting with other people who give you energy ? Do people walk away from an interaction with you feeling energized and invigorated ? B ® and LEADER

36. B ® and TREPRENEUR distinctive differentiation “ If you do things well, do them better. Be daring , be first , be different , be just .” - Anita Roddick – The Body Shop B ® and LEADER

37. B ® and TREPRENEUR distinctive differentiation “ What we want to be is something completely new . There is no physical analog for what we are becoming.” - Jeff Bezos – Amazon.com B ® and LEADER

38. B ® and TREPRENEUR distinctive differentiation "Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system . If you do what's expected of you, you'll never accomplish more than others expect.” - Howard Schultz - Starbucks B ® and LEADER

39. B ® and TREPRENEUR distinctive differentiation Think Different - Apple B ® and LEADER

40. ? B ® and TREPRENEUR distinctive differentiation Are you able to describe how your business is different in one succinct sentence ? Do your employees and customers know how/why you are different ? Do you have a plan for being even more different in one year and three years time ? B ® and LEADER

41. B ® and TREPRENEUR customer customer customer Speaking to his staff: "… if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company.” - Jeff Bezos – Amazon.com B ® and LEADER

42. B ® and TREPRENEUR customer customer customer “ The do-it-the-customer’s way mantra has created for Dell the tightest and most envied relationship with buyers in the pc business.” - Business Week B ® and LEADER

43. ? B ® and TREPRENEUR customer customer customer Do you ever become a customer of your own business ? Do you know what your customers think of your business – their complaints and their compliments ? Do you define how your employees should interact with your customers ? B ® and LEADER

44. B ® and TREPRENEUR stimulating stories “ A great brand is a story that’s never completely told . A brand is a story that’s evolving all the time …. stories create the emotional context people need to locate themselves in a larger experience.” - Scott Bedbury – Branded NIKE and STARBUCKS B ® and LEADER

45. B ® and TREPRENEUR stimulating stories B ® and LEADER

46. ? B ® and TREPRENEUR stimulating stories Do you tell your story at every opportunity ? Have you shared your story with a journalist or writer in the past year ? Do you read the stories of other entrep-reneurs to learn & get motivation ? Do your employees share anecdotes about their work experiences with others ? B ® and LEADER

47. B ® and TREPRENEUR focused fun “ We’re crazy, and crazy’s good because we all need a bit of fun in our lives and we all need to laugh.” - Gideon Novick – Kulula.com B ® and LEADER

48. B ® and TREPRENEUR focused fun “ I think we're having fun . I think our customers really like our products. And we're always trying to do better.” - Steve Jobs – Apple Computers B ® and LEADER

49. B ® and TREPRENEUR focused fun “ We’ve had sh..t loads of fun putting our adverts together – sure we push the boundaries but that makes it all the more adventurous.” - Robbie Brozen – Nandos B ® and LEADER

50. ? B ® and TREPRENEUR focused fun Do you laugh at work ? Do you engage in activities with employees, customers and suppliers that stretch past the boundaries of business ? Do you have rituals and activities that are distinct and unique to your business ? B ® and LEADER

51. B ® and TREPRENEUR resolute resolve “ There is a very, very, very fine line between success and failure …. it is about being constantly hammered and coming back from the hard times and low moments.” - Robbie Brozen – Nandos B ® and LEADER

52. B ® and TREPRENEUR resolute resolve £ £ 3,000,000 Branson down B ® and LEADER

53. ? B ® and TREPRENEUR resolute resolve Have you decided how you will react when things don’t work out ? Do you set an examples for others in terms how you deal with failure ? B ® and LEADER

54. B ® and TREPRENEUR energy & enthusiasm distinctive differentiation customer customer customer stimulating stories resolute resolve focused fun B ® and LEADER

55. B ® and LEADER

56. “ You know, I’m actually not a great long-term planner, I’m a long-term dreamer .” Adrian Gore – Discovery DREAM!!! DREAM!!!

57. “ I never, ever thought of myself as a businessman. I was interested in creating things I would be proud of .” Richard Branson – Virgin make yourself proud

58. “ Treat people like family , and they will be loyal and give their all. Stand by people, and they will stand by you.” Howard Schultz – Starbucks LOVE your employees

59. “ Let’s make a dent in the universe” Steve Jobs – Apple Computers Be BOLD !!!

60. Make an IMPACT “ If you think you're too small to have an impact, try going to bed with a mosquito in the room . ” - Anita Roddick – The Body Shop

61. I’ll go where ever Y O U will go The Calling

62. “ It's alright to be Goliath, but always act like David .” - Phil Knight – Nike Be QUICK Be AGILE Be FLEXIBLE Be QUICK Be AGILE Be FLEXIBLE Be QUICK Be AGILE Be FLEXIBLE

63. “ You are free to choose , and you are free to succeed . It just takes hard work and a dream .” – Michael Dell Make your CHOICE

64. “ Innovation distinguishes between a leader and a follower.” - Steve Jobs – Apple INNOVATE

65. “ Care more than others think wise. Risk more than others think safe. Dream more than others think practical. Expect more than others think possible.” - Howard Schultz - Starbucks care risk dream expect care risk dream expect

66. I’ll go where ever Y O U will go The Calling

67. “ A business has to be involving , it has to be fun , and it has to exercise your creative instincts.” - Richard Branson - Virgin fun involving creative

68. … run away with Y O U R heart…..

69. the “ Prepare for the unexpected ... …and you'll know you're successful when the platform you've built serves you in unexpected ways.” - Pierre Omidyar - e-Bay Expect UNEXPECTED

70. “ Attract good people and you keep the process going, the success continues to roll. It’s been a magical ride, something I’ve thoroughly enjoyed .” - Adrian Gore - Discovery PEOPLE = success

72. I’ll go where ever Y O U will go The Calling

73. LEARN FROM….

74. B ® and TREPRENEUR B ® and LEADER

75. B ® and TREPRENEUR extreme energy & enthusiasm distinctive differentiation customer customer customer stimulating stories resolute resolve focused fun B ® and LEADER

76. B ® and LEADER www.fisherg.blogspot.com [email_address] Presented by: greg fisher