1. 2013 MEDIA KIT
BioConference
LIVE
LET'S TALK SCIENCE. LET'S TALK MEDICINE.

2. 2
Connect,
Collaborate,
and Learn.

3. 3
CONTENTS
About LabRoots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Demographics & Traffic . . . . . . . . . . . . . . . . . . . . . . . 7
Banner Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Third Party Emails . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Rate Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
About BioConference Live . . . . . . . . . . . . . . . . . . . . 14
Sponsor Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Schedule of Events . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Testimonials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Rate Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . 24
BioConference
LIVE
“We’re developing additional and stronger connections
in the scientific community online every day. LabRoots
and BioConference Live offer an avenue to deliver rich
content as well as interact with the many people who
engage in virtual events and social media.
”Keith Bisogno
Vice President of Brand Marketing, Thermo Fisher Scientific
“The BioConference Live event represents a great
opportunity for us to support education in clinical
diagnostics. The online format gives medical and lab
professionals a convenient way to stay up-to-date with the
latest practices in their field and discuss how diagnostic
testing can provide greater medical value.
”Randy Pritchard
Vice President of Marketing, Roche Diagnostics

4. 4
About LabRoots
LabRoots is the leading professional networking website designed to
connect all science verticals:
• Agricultural, Earth, &
Environmental Sciences
• Chemistry
• Computer Sciences
• Economics
• Education
• Engineering
• History
• Law
• Life Sciences
• Linguistics
• Literature
• Mathematics
• Medicine
• Philosophy
Founded in March 2008, LabRoot's vision was to connect the scientific world leveraging a myriad of unique features and
tools, discovering meaningful collaborations across geographic boundaries and fields of expertise.
• Physics
• Political Sciences
• Religious Studies
• Social Sciences
• Space Sciences

5. LabRoots Advantages:
• Facilitates scientific communication and networking
• Offers the highest level of social networking
functionality
• Incorporates advanced data mining techniques for
targeted communication between the LabRoots
community and advertisers
• Targets all scientific disciplines
• A global reach to a diverse audience
• LabRoots has the tools, audience, and content which
make it the ultimate destination for scientists to
disseminate original ideas and information and to
stretch the boundaries of science
LabRoots Features:
• Over 25,000,000 documents of publication metadata
• Hundreds of live news feeds, updated daily
• Watch and post videos, images, files, and links
• Post reviews of publications, products, companies, press
releases, and more
• Access thousands of scientific events, conferences,
seminars, and webinars
• Find and post jobs from all over the world
• Follow companies and institutions or start your own
company page and update your progress
• Connect, follow, and message your colleagues and peers
• Post and track your activity and the actions of your
peers in real time
5
Connect, Collaborate, and Learn.

6. 6
Highlights
Create and develop a profile page
with all your scientific background,
then update your activity by posting
notes, links, videos, images, files,
and publications.
Watch thousands of videos in the LabRoots
library: webinars, product reviews, 3D
animation, commercials, trade shows, and
more
Search and review millions of
publications

7. 7
DEMOGRAPHICS & TRAFFIC
Membership: Free
Registered Members: 405,250+
Number of Countries Represented: 179
Degree Background
Ph.D.
35%
M.D.
21%
B.A./B.S./B.Sc.
16%
Ph.D/M.D.
11%
M.A./M.S./M.Sc.
13%
Other
4%
Professional Segment
Academic
33%
Hospital/Healthcare
24%
Industry
27%
Government
7%
Non-Profit
5%
Other
4%
Geographic Distribution
Asia
19%
Europe
23%
Africa
2%
Australia
3%
South
America
4%
North
America
51%
Visitor Sessions Per Month: 520,000
Page Views Per Month: 1.9 Million
Average Visit: 2 minutes 35 seconds

8. 8
Banner advertising
Banner ads deliver cost-effective and highly visible coverage for all your products and services. LabRoots specializes in
creating personalized advertising and sponsorship packages to help clients inform and attract new customers. With a range of
online advertising options that can be targeted, clients can be assured that the size and diversity of our advertising network
will provide the best marketing opportunities. You can also target your banner advertisements by:
• Geography:
Reach users in specified
countries, regions, or states.
• Category & Discipline:
Advertise directly to specific
disciplines such as Genetics,
Oncology, Microbiology, or
Immunology. Add keywords as
well.
• Work Sector:
Target your campaign to
academia, industry, hospital,
government, non-profit, and
more.
• Date & Time:
Deliver your banner ads on
specified days of the week, weeks
of the month, or months of the
year.
Advertising
Specifications
• File formats accepted:
JPG, GIF (static or animated),
SWF (Flash)
• Maximum file size: 50 KB
• Leader Boards: 728 x 90
• Sky Scrapers: 160 x 600
Sky
Scraper
160
x
600
Leader Board 728 x 90
“While working with LabRoots on a number of campaigns, we’ve seen some
great results with high click-through rates and genuine leads. What’s more, the team
is friendly, knowledgeable, responsive, and flexible. We are happy to recommend
LabRoots to our clients.
”Alto Marketing, healthcare and life science communications consultancy

9. 9
Third Party Emails
Communicate your message and content to your audience
by renting a targeted segment of our 400,000 opt-in
e-mail list. Generate interest in your product or service and
receive immediate leads and feedback.
Through our email program, we work with our community
to ensure that the emails they receive are relevant and
anticipated. We then work with our advertisers to send to
the most targeted lists possible.
Target your email based on geography, work sector,
specialty, title, job function, and key words.
The result is an email universe growing by thousands of
names each month, and campaign performance that is
second to none.
Pricing: $350 CPM (discount with volume or packages)

10. 10
WEBINARS
LabRoots will:
• Produce webinar with live streaming video (or audio), along with powerpoint slides and Q&A
• Create registration page with your questions
• Customized background with your creative and logo (video window and slide sit on top of background)
• Promote the webinar with active online marketing: email campaigns, banner ad, social media pages, and posted on
LabRoots website
• Automatic reminder emails to the registrants before
the webinar, and during the on-demand period
• Offer Continuing Education (or CME) credits to the
attendees
• Manage the data collection and deliver qualified leads
with contact and professional information of each
registrant
• Feature on-demand for six months, hosted on the
LabRoots website
• Assist in speaker selection
Showcase Your Company's Leadership on Important Industry Topics. Partner with LabRoots to
produce, host, and promote a scientific webinar featuring your content, products or services.

11. 11
WEBINARS
Pricing
Audio with powerpoint $8,500
• 3-Pack Webinar Series
$14,950
Video with powerpoint $14,500
• 3-Pack Webinar Series
$24,500
Video in studio with
powerpoint $28,500
• 3-Pack Webinar Series or
Panel $35,750 (same studio)
*Volume and package discounted pricing
available. Ask your representative!

12. 12
Newsletters
Advertise in our highly anticipated weekly LabRoots
newsletters and promote your company's products or
services.
• Primary Position (160x600) $950/Newsletter
• Secondary Position (160x600) $650/Newsletter
“LabRoots and BioConference Live have been a valuable
channel for bringing Enzo Life Sciences messaging to the
life sciences marketplace. The large LabRoots subscriber
base helps us efficiently target an engaged global audience.
”Randy Strube, PH.D.
Technical Marketing Manager, Enzo Life Sciences, Inc.
“The team at LabRoots has always been quick to respond
to our needs and is a pleasure to work with. We receive a
large number of responses through LabRoots’ third-party
emails and plan to utilize their subscriber base to further
connect with the scientific community worldwide.
”Jenny Hsu
Sr. Marketing Communications Specialist,
Molecular Devices, LLC
“In times where scientific research is becoming
more interdisciplinary, LabRoots provides an efficient
and convenient way to stay up-to-date with the latest
developments in various research areas. Based on the
comprehensive segregation into research topics and
applications, LabRoots enables you to globally update
scientists with information relevant to their day-to-
day research and tips about how to improve their
experiments.
”Product Manager, Abcam

13. 13
RATE CARD
Contact LabRoots for a Custom Package built to meet your needs
Banner Ads
Leader Board 728x90 $50 CPM
Skyscraper 160x600 $40 CPM
Newsletters
Primary Position 160x600 $950/Newsletter
Secondary Position 160x600 $650/Newsletter
Direct Emails
$350 CPM
PACKAGES
100,000 Emails for $10,000 | 200,000 Emails for $15,000
SILVER Package (6 months):
1 Banner 6 Months
4 Primary Newsletters
2 Secondary Newsletters
15,000 Emails
$9,000
GOLD Package (9 months):
2 Banner Ads 9 Months
6 Primary Newsletters
4 Secondary Newsletters
50,000 Emails
$17,500
Platinum Package (12 months):
2 Banner Ads 12 Months
10 Primary Newsletters
6 Secondary Newsletters
100,000 Emails
$27,500
13
TRIAL
1 Banner Ads for 1 Month
1 Newsletter Sponsorship
1 Email Blast to 5,000 Recipients
$950

14. 14
ABOUT BioConference Live
BioConference Live is the world's largest producer
of virtual events focused on the life sciences, clinical
diagnostics, and laboratory animal sciences community.
BioConference Live brings together researchers, clinicians,
medical experts and professionals from around the world
exclusively online.
This conference offers an amazing opportunity as it is
free to participants, and there will be no out-of-pocket
expenses for travel. However, participants will still benefit
from interacting with a global community of like-minded
colleagues, without leaving the comfort of their office or
home.
Conference participants will be able to...
• Search and attend live streaming video sessions of their
choice
• Have their questions answered in real-time by experts
• Receive Free Continuing Education & Continuing
Medical Education Credits
• Chat live with peers and speakers
• Browse a virtual exhibit floor for solution providers
BioConference
LIVE
91.7%
Attendees Enter
Expo Hall
Average
Visitor Spends
2.3 Hours
Logged In
Average
749 Visitors to
Each Booth 392
Viewers
per Session
105,650
Registrants
10,596
Attendees
Per Event

15. 15
Sponsor benefits
BioConference
LIVE
No crowded airports, delayed flights or expensive hotel
rooms, but still the look and feel of a first-rate conference
with world renowned experts. Participants benefit from the
fact that experts and vendors are more accessible. No more
waiting in line to speak to someone, only to have them
leave before your questions can be answered. Live online
events provide global reach, online access to live video
content, real-time networking with presenters and peers,
and the efficient use of time and resources.
• Engage your audience in a rich 3D online
environment
• Generate highly qualified, actionable leads
• Save time and money. No travel required
• Exhibit online, booth design included
• Associate your solution with thought leaders

16. 16 BioConference
LIVE
Clinical Diagnostics | May 29-31, 2013
Topics Include:
Laboratory Animal Sciences | February 13-14, 2013
Topics Include:
• Behavior & Enrichment
• Biocontainment
• Biological Work Stations
• Clinical Support Services
• Environment & Phenotype
• Facility Management
• Genetic Testing
• Genetic Engineering
• Health Management (all species
including aquatics and transgenics)
• Housing (all species including
aquatics and transgenics)
• Management
• Pain & Distress
• Animal Protocol Development
• Animal Protocol Harm
& Benefit Analysis
• Rules & Regulations
• Safety; animals & people
• Surgery with concentration in
refinements & aseptic technique
• Science of Animal Models
• USDA & AAALAC Inspection
• Wireless Animal Inventory
Management
• Laboratory Testing
• Clinical Chemistry
• Personalized Healthcare
• Infectious Disease
• Vitamin D
• Oncology
• Cardiology
• Immunology
• Pathology
• Molecular Diagnostics
• LIMS
• Pharmacology
• Diabetes
• Point of Care
• Allergy
• Hematology
• Clinical Research
• Microbiology
Schedule of Events

17. 17BioConference
LIVE
Genetics & Genomics | August 21-22, 2013
Topics Include:
Cancer: Research, Discovery & Therapeutics | October 16-17, 2013
Topics Include:
• RNAi
• Next-generation sequencing
• Cancer research
• Sequencing
• Genome-wide association studies
• Epigenetics
• Mapping
• Exomes
• Genomic medicine
• Pharmacogenetics
• DNA/RNA Purification
• Epigenetics
• Drug Discovery
• Therapeutics
• Detection
• Stem Cells
• Cancer Evolution and Resistance
• Bone Marrow
• Global Cancer Crisis
• Brain Cancer
• Cancer Genetics
• Nanotechnology
• Human Genome Structural
Variation
• Mutations
• Translational Genomics
• Bioinformatics
• Genotyping
• Pharmacogenomics
• Cloning
• Gene Expression
• Phenotyping
• Transcription
• Lung Cancer
• Colon Cancer
• Cell Technologies
• Breast Cancer
• Prostate Cancer
• Vaccines
• Pancreatic Cancer
• Melanoma
• Liver Cancer
• Lymphoma
• Leukemia
• Functional Genomics
• Synthetic Biology
• Genome Engineering
• Immunology
• qPCR/Real-Time PCR
• Human Identification
• PCR
• Biomarkers
• Stem Cell research
• Bioproduction
• Molecular Diagnostics
• Biomarkers
• Monoclonal Antibodies
• Cervical Cancer
• Epigenetics
• Immunology
• Drug Development
• Molecular Diagnostics
• Research Funding
• Kinome/Kinase
• Cell Engineering
• Next-Generation Sequencing
“I was very impressed with the reach and response of our presentation. BioConference Live is a high-efficiency
way for the life sciences industry to collaborate.
” Kevin Hrusovsky, President at Perkin Elmer

18. 18 BioConference
LIVE
Demographics
Geographic Distribution
M.A./M.S./M.Sc.
23%
Medical
Center
16%
Medicine
10%
Academic
Institute
12%
Microbiology
8%
BioTech 8%
Lab
Testing
7%
Clinical
Research 7%
Research
Institute
12%
Immunology
8%
Hospital
19%
Clinical
Chemistry
12%
Ph.D.
23%
B.A./B.S./B.Sc.
21%
M.D.
17%
Ph.D./M.D.
13%
Other
2%
Endocrinology 1%
Allergy 1%
QC/QA 1%
Consultant 1%
Hematology 1%
Executive 2%
Private Practice 1%
Association/Society 1%
Non-Profit
3%
Pharmaceutical
2%
Government
3%
Medical
Device 3%
Diagnostics
3%
Physicians
Office Lab 4%
Ambulatory
Care 4%
Asia
13%
Australia
2%
Europe
17%
Africa
3%
South
America
2%
North
America
62%
Affiliation Degree
Specialty
Clinical Diagnostics
Oncology 5%
Nutrition 3%
Biomedical Eng. 3%
Healthcare 3%
Pathology 3%
Point of Care 3%
Infectious Disease 3%
Pharmacology 3%
Cardiology 3%
Molecular Diagnostics 4%
Clinical Diagnostics 5%

19. 19BioConference
LIVE
Demographics
Geographic Distribution
Biochem
9%
Academic
Institute
18%
Molecular
Biology
8%
Biotech
10%
Chemistry
8%
Research
Institute
42%
Biotech
13%
M.A./M.S./M.Sc.
25%
Ph.D.
26%
B.A./B.S./B.Sc.
20%
M.D.
14%
Ph.D./M.D.
13%
Plant Scenes 1%
Ecology 1%
Agriculture 1%
Physiology 1%
Association/Society 1%
QC/QA 1%
Pharmacology 1%
Medical Device 1%
Executive 2%
Diagnostics 1%
Consultant 1%
Government 2%
Manufacturing 2%
Clinical Research 3%
Non-Profit 3%
Hospital 4%
Pharmaceutical 5%
Medical Center 5%
Other
2%
Asia
15%
Australia
2%
Europe
19%
Africa
3%
South
America
3%
North
America
58%
Affiliation Degree
Specialty
Life Sciences
Genetics 6%
Biomedical Engineering 6%
Microbiology 6%
Dev. Biology 2%
Neuroscience 5%
Analytical Chemistry 5%
Animal Sciences 5%
Organic Chemistry 5%
Physics 2%
Inorganic Chemistry 2%
Nanotechnology 2%
Immunology 2%
Proteomics 4%
Cell Biology 4%

20. 20
Geographic Distribution
M.A./M.S./M.Sc.
18%
Ph.D.
21%
B.A./B.S./B.Sc.
41%
VMD
1%
DVM
5%
M.D.
8%
Dsc.
8%
Asia
19%
Australia
1%
Europe
20%
Africa
4%
South
America
4%
North
America
52%
Affiliation Degree
Specialty
Laboratory Animal Sciences
Demographics
Veterinary
Sciences
21%
Academic
Institute
26%
BioTech 11%
Genetics
7%
Research
Institute
33%
Biotechnology
11%
Animal
Sciences
24%
Healthcare 1%
QC/QA 1%
Biomedical Engineering 1%
Molecular Diagnostics 1%
Immunology 1%
Clinical Research 1%
Executive 1%
Association/Society 1%
Consultant 1%
Non-Profit
2%
Medical
Device 2%
Government
3%
Medical
Center 3%
Hospital
4%
Pharmaceutical
5%
Veterinary
Hospital 6%
Cancer Research 3%
Executive 2%
Clinical Diag. 1%
Pharmacology 1%
Cell Biology 4%
Microbiology 4%
Molecular Biology 5%
Biochemistry 5%
Analytical Chemistry 5%
BioConference
LIVE

21. 21
Testimonials
“My experience at BioConference Live was positive,
professional and very easy to participate in. I look forward
to presenting at future virtual events.
”Alan Wu, PHD, DABCC
Chief of Clinical Chemistry and Toxicology, San Francisco
General Hospital, Professor of Laboratory Medicine,
University of California, San Francisco
“BioConference Live is an effective forum that provides
an alternative means for laboratorians to learn about new
technologies and services and pursue continuing education
opportunities. In a market where staffing shortages and
expenses make it difficult for our customers to free up staff
time and budget for travel, we’re pleased to be sponsoring
such an efficient, cost-effective event.
”Cyndi Carter
Vice President Market Management at Cardinal Health
“I found the BioConference Live production of
my lecture to be interesting, effective and very user
friendly. The team worked well with me, there were no
technical snafus, and I felt well supported as I delivered
the presentation from my office computer. I enjoyed
the international audience. An effective and professional
program.
”Paul Billings, MD, PhD
Chief Medical Officer, Life Technologies
“I enjoyed speaking about clinical lipid and lipoprotein
assessment as part of BioConference Live's Clinical
Diagnostics session. As a speaker, I independently
developed the topic and content of my presentation. The
online conference platform was a great mechanism to
interact with a diverse audience from around the globe,
without any carbon footprint. The ability to poll the
audience in real-time during the conference, have a live
Q&A session, and chat with audience members after
the talk provided valuable avenues for thought sharing. I
definitely look forward to participating in BioConference
Live sessions in the future.
”Seth Martin, MD
Cardiology Fellow, Division of Cardiology, The Johns
Hopkins Hospital
BioConference
LIVE

22. 22
RATE Card
Key Event Partner: $50,000
• Most prominent position at BioConference Live with
top level branding throughout the event
• Keynote presentation: live in-studio video presentation
(no concurrent presentations)
• Four track presentations: live webcast presentation
(concurrent presentations)
• Three virtual booths with preferred position in
exhibition hall
• Choice of 26 booth templates
• Complete registration list
• Pre-event promotion on website, in all e-mail
newsletters and live promotion during event
• Logo in lobby plaza, exhibit hall, and communications
lounge
• Lobby banner
• Logo on registration page
• Logo on all marketing materials such as flyers,
brochures, media packets, advertisements
Platinum Sponsor: $30,000
• Keynote presentation: live in-studio video presentation
(no concurrent presentations)
• Two track presentations: host a live video presentation
within an agenda track
• Three virtual booths with preferred position in
exhibition hall
• Choice of 20 booth templates
• Complete registration list
• Pre and post-event newsletter sponsorship
• Logo in lobby plaza and exhibit hall, and
communications lounge
• Lobby banner
• Logo on registration page
• Logo on all marketing materials such as flyers,
brochures, media packets, advertisements
BioConference
LIVE

23. 23
RATE Card
Gold Package: $20,000
• Host a live in-studio video keynote presentation (no
concurrent presentations)
• Capture detailed lead information on all presentation
attendees
• Two virtual booths in exhibition hall
• Choice of 15 booth templates
• Pre-event email blast or newsletter sponsorship
• Logo in lobby plaza and exhibit hall, and
communications lounge
• Logo on registration page
Silver Package: $15,000
• Host a live in-studio video keynote presentation (no
concurrent presentations)
• Capture detailed lead information on all presentation
attendees
• Includes a virtual booth in exhibition hall
• Choice of 15 booth templates
• Pre-event newsletter sponsorship
• Logo in lobby plaza and exhibit hall, and
communications lounge
Presenting Sponsor:
Track Session $7,900
($5,000 1st Time Exhibitors)
• Host a live video presentation within an agenda track
• Capture detailed lead information on all presentation
attendees
• Includes a virtual exhibit booth
• Choice of 10 booth templates
• Logo in lobby plaza and exhibit hall, and
communications lounge
Exhibiting Sponsor: $3,900
($2,500 1st Time Exhibitors)
• Present your existing web pages, documents, videos,
webcasts, surveys, and other digital assets in a virtual
exhibit booth
• Gain exposure in a directory that is searched by
thousands of prospects looking for solution providers
• Capture detailed lead information on all booth visitors
• Choice of 10 booth templates
• Logo in lobby plaza and exhibit hall, and
communications lounge
BioConference
LIVE
“As an organization, we’re
always looking for alternative
ways to reach our targeted
audience. BioConference Live
provides such an opportunity by
bringing together a community
of scientists eager for content,
and enabling us to showcase our
latest products and applications
in an easy-to-navigate format.
”Shimadzu

24. 24
SPONSORSHIP OPPORTUNITIES
LabRoots and BioConference Live provide next generation digital marketing opportunities that allow you to target your
message to specific groups of scientists and medical experts. For pricing, custom proposals or general information please
contact the appropriate representative below:
Headquarters
Tel: +1-714-926-6384
Fax: +1-714-463-4673
18340 Yorba Linda Blvd.
Suite 107 PMB 427
Yorba Linda, CA 92886
LabRoots, Inc.
E-mail: Advertise@LabRoots.com
BioConference Live
E-mail: Sponsors@BioConferenceLive.com
Sales Support & Editorial Information
For website, newsletter, email and advertising metrics, and/or editorial inquiries please contact Jennifer Ellis
Media Information & Press Releases
Members of the press may direct inquiries to press@LabRoots.com or visit our Press Page at http://www.labroots.com/press.
php and/or http://bioconferencelive.com/press.php
Additional Information & Inquiries
All other questions and inquiries can be sent to Info@LabRoots.com or Info@BioConferenceLive.com
Greg Cruikshank, Director of Sales
Greg.Cruikshank@LabRoots.com
Greg.Cruikshank@BioConferenceLive.com
Tel: +1-714-926-6384
Chris Ballesteros, Sales Manager
Chris.Ballesteros@LabRoots.com
Chris.Ballesteros@BioConferenceLive.com
Tel: +1-562-690-1395
Josephine Hernaez, Sales Manager
Josephine.Hernaez@LabRoots.com
Josephine.Hernaez@BioConferenceLive.com
Tel: +1-949-307-2742
Jennifer Ellis, Marketing Manager
Jen.Ellis@LabRoots.com
Jen.Ellis@BioConferenceLive.com
Tel: +1-206-679-3228

25. Let's talk science.
Let's talk medicine.
25

26. 26
Tel: +1-714-926-6384
Fax: +1-714-463-4673
18340 Yorba Linda Blvd.
Suite 107 PMB 427
Yorba Linda, CA 92886
LabRoots, Inc.
E-mail: Advertise@LabRoots.com
labroots.com
BioConference Live
E-mail: Sponsors@BioConferenceLive.com
bioconferencelive.com
Copyright © 2012 LabRoots Inc. All rights reserved.