In 2010, we met many clients and they mainly asked us 5 questions.

1. questions we got asked a lot in 2010
GreenTomato
Sunny Kok @ GT
November 2010, Hong Kong

2. in 2009
users
>50M worldwide
~400K in HK
applications
>100K in App Store
>2B accumulated downloads
>5M/day
greentomato
only 3 apps

3. in 2010
users
>120M worldwide, 140% growth
~1M in HK
applications
>100K in App Store
>6.5B accumulated downloads, 225% growth
>18m/day, 260% growth
greentomato
>60 apps in all platforms

4. Question ONE
“How much and how long to build an app?”

5. Objectives
• Creating Needs?
• Fulfilling Needs?
Goals
• No. of downloads
• No. of app view
• No. of transaction
Strategy
• Social Media
Outreach
• Discount Services
• Proactive Listening
Tactics
• Augmented Reality
• Coupons
Redemption
• Push Notification
...
• Budgeting Plan
• Execution Plan
• Marketing Plan
Ans: “What’s your Mobile Strategy?”

6. a Quality App = Time x Investment x Idea x Timing x Team
and...

7. QuestionTWO
You looked around at what your competitors are doing and read about the current stats for
mobile usage and you said:
“We need one of those too”

8. Pizza Hut HK
1st in mobile ordering in Hong Kong
Launch
11 Oct 2010
Ranking
#6Top Free Apps in first 3 days
#1 in Lifestyle category in first 3 days
#34Top Free Apps and #2 in Lifestyle now
Strategy
15% off for a-la-carte order via iPhone
Ans: “Don’t be the Follower, be the First-Mover!”

9. 東Touch
Launch
26 Oct 2010
Ranking
#1Top Free Apps in first 2 days
#1 in Book category in first 2 days
#29Top Free Apps and #2 in Book now
Strategy
Instant mobile shopping for
exclusive limited items
1st local magazine with m-commerce
Ans: “Don’t be the Follower, be the First-Mover!”

10. our
FARM
products
HongKong Movie (iTicketing)
Hong Kong ICT Award Best Lifestyle Award 2009
The ONLY iPhone application in HK support real-time sitting plans of all cinemas with mobile ticketing features. Launched in May 2009 and still maintains
Top 50 Free Apps in HK.Accumulated downloads over 400,000 with 20,000 unique visit per day in average!

11. QuestionTHREE
“Want an app for an one-off campaign,
any suggestion?”

12. Toys Story 3
Launch
11 Oct 2010
Latest recognition
Demo on iPhone
m.gtomato.com/toy3
Ans: “Not necessarily to be an app,
How about a HTML5 campaign?”

13. Audi A1
Launch
11 Oct 2010
Demo on iPhone
m.gtomato.com/audi
Ans: “Not necessarily to be an app,
How about a HTML5 campaign?”

14. Question FOUR
“You need to GUARANTEE my app to TOP 25”

15. The “Predicted” App Store Ranking Algorithm
Source: Baptiste Benezet @ FaberNovel.com
R= + + +x 8 x 5 x 5
x 2
Today’s
Ranking
Today’s
Sales
Yesterday’s
Sales
Sales from
2 Days Ago
Sales from
3 Days Ago
Ans: “No Guarantee except by Steve, but may
able to tell you what Steve won’t”

16. Our Findings in App Store Ranking “Top 25 Free Apps”
No. of downloads/dayRanking
#1
#5
#10
#25
..................
30,000 - 50,000
10,000 - 15,000
3,000 - 5,000
500 - 1,000

17. Question FIVE
“Any WOW idea?”

18. “WOW” can be in different aspects
Golfscape GPS Rangefinder Smule
all these apps under “Apps to Impress Your Friends”
Touchgrind

19. and our GT “RADAR” Augmented Reality Engine
RadARGT Augmented Reality Engine

20. started in 2003
offices in HK (HQ), Guangzhou, Singapore & Qatar
around 100+ colleagues
services / platforms launched in China, Singapore, Taiwan, Malaysia, Indonesia, Macau,
Qatar, Dubai, and of course Hong Kong
launched 150 WAP services online at present serving more than 3M subscribers
launched more than 70 iPhone & iPad Appsfor clients since 2009
launched more than 10 Cross Platforms solutionsincluding WEB, iPhone, WM, Android, J2ME, Symbian
about
GreenTomato

21. HOTMOB is a JointVenture company of GreenTomato focus in Mobile
Advertising Marketplace in Asia Pacific Region.With
serving more than 30m impressions per month, it’s the largest and
mobile advertising network on iPhone in HK
Our
Investment

22. “YOU USE the Technology, not being used by it!”
Thank You!”
Please visit http://m.gtomato.com on your iPhone
Sunny Kok @ GT
November 2010, Hong Kong