Shiyin Cai previously worked as CTO of GE Infrastructure Asia-Pacific based in Shanghai. In her 10-year professional experience, Ms. Cai worked for GE, Siemens, AIG and Roland Berger in New York, Atlanta, UK, Mexico, Singapore and China. She was also a speaker at the TEDxShanghai 2012 and chosen as the BMW Foundation Young Global Leader in 2010 and 2011. After the encounter with Sabriye Tenberken who founded the blind school in Tibet (Braille without Borders), Shiyin started working as a volunteer advisor for the blind school in charge of the communications, marketing and PR. After almost two years running the global social franchising network, Shiyin decided to move back to China and founded the “Dialogue in the Dark” social enterprise, focusing on changing the stereotype and discrimination against marginalized people in mainland China.

1. Shiyin Cai
Dialogue in the Dark (China) Social Enterprise
Green Drinks Shanghai – 10th April 2014
HOW TO MAKE MONEY
& DO GOOD:
Social Enterprise & Impact Investing
- A Sustainable Way to Change our World

2. QUESTION #1:
When you invest money, would you prefer:
a. just getting financial returns?
b. getting both financial and social return?
2

3. QUESTION #2:
When you want to donate money, would you
prefer:
a. just giving to an organization?
b. maximizing the money value and can
benefit more people?
3

4. QUESTION #3:
Would you prefer giving your money to:
a. a non-profit organization that always
requires donation to survive?
b. an organization that is self-sustainable?
4

5. New Hybrid Models

6. 4/11/14 6

7. Who Are We?

8. Not For the Blind
But For All Sighted People

9. Help People
SEE the WORLD Differently

10. Empowerment
Inclusiveness
Awareness
Self-Sustainable
Social Enterprise
Social
Franchising
Localization
Business
Model
Government
Cooperation

11. Business Workshop
Education Workshop
Special Events
SE Incubation
Academy
Social Workshop
Mobile Exhibition
Social Fund
Exhibition

12. - Proceeding with Leadership Workshop
- Teambuilding
- Communication
- Leadership
- Execution
- Cooperation
- Innovation
- Promoting Exhibition
- Venue Searching
- Social Impact

13. - Social Workshop & Exhibition Sponsorship
- Disadvantaged Groups
- Teenagers
- Blind Students
- Concert in the Dark Sponsorship
- Dialogue in the Dark Academy Sponsorship

14. >40 Certificated VI Employees
>87 Academy Graduates
>13000 Participants
>100 Corporate Clients
>300 Workshops
100% Recommendation
Since Dec 2010

15. 15
1500
2477
3900
0 0
3431
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2010.09 - 2011.11 2012.01 - 2012.12 2013.01 - 2013.12
Participants of BW Visitors of EX
12
18
39
1
20
14
61
72
130
0
20
40
60
80
100
120
140
2010.09-2011.11 2012.01-2012.12 2013.01-2013.12
VI No. Event No. BW No.

17. “Managerial staff without a personal identity often fails to get across
fundamental concepts for decisions. A few hours in darkness helps
sharpen the identity of any Manager.”
------ Klaus Schwab
Founder and Executive Chairman of The World Economic Forum

18. Shanghai Office:
Tel: 021-6302 0090
Adds: Rm B104, No. 12, Lane 494,
Siping Road, Shanghai
Visit http://www.dialogue-in-the-dark.org.cn for more information
Chengdu Office:
Tel: 028-6210 3889
Adds: No. 232, East Binjiang Road,
Chengdu, Sichuan
Wechat
Weibo
Shenzhen Office:
Tel: 0755-8891 7887
Adds: Rm A621, Jia Le Mansion, Zhenhua
Road, Futian District
Shenzhen, Guangdong

19. Switch off the Light,
Switch on the Insight!