Fred Yang was born in a small village near the river in the distant hills of Huaihua, Hunan. After University in Hunan, Fred left his home province for the promises of adventure and development in Shanghai. He enjoyed some success as a high school English teacher for eleven years. Later he worked in large western firms in Property Management, but in his success Fred was haunted by one question - "Why am I doing this?" In 2008, propelled by this question, Fred and his wife decided to move back to his hometown to work the land as an organic farmer. After the first year, Fred was convinced that this was was his calling. In this presentation, Fred Young will discuss about Collaborative Consumption.