1. 12th to 16th December 2012
Viana do Castelo, Portugal
A new world needs of a new generation,
WE don’t live in the past anymore!
we
indie *
* Indie is a Life Style that
defines an emerging culture
and a whole new generation.

2. Based on this, there could not be a proper
definition of an indie person; there are no specific
guidelines, requirements, or strict definitive
indie
characteristics. Indie is a culture, a state of mind,
About
and a never-ending quest for a unique life style of
freedom and choice. It is, at the end, a concept,
not a definition.
Indie is also an appreciation of beauty, which is
defined by one's own standards. The indie's
concept of beauty usually does not involve
According to the dictionary, 'indie' is an informal mainstream choices because they are often
version of the word independent. By this definition, superficial. Indie people sense this lack of artistic
indie is any business or designer that is not depth in popular culture, thus seeking depth in
associated with a large company. Indie can also alternate, more creative styles of living life.
define the consumer who prefers to support small There also seems to be a trend in the intellectual
business, independent record labels and handmade capacity of those involved in Indie culture. Many
items rather than shopping at big-box stores.
indies enjoy critical and analytical thinking,
Although this definition is accurate, the word has abstract ideas, and learning new things, often
come to mean more. For many, it has come to discussing "nerdy" topics among themselves and
symbolize originality and forward-thinking, prototyping alternative ways of doing business
especially in the design of a very individual and and making a living. This is probably because
particular life style.
intellect, creative ability and depth are seemingly
linked, and regarded as a way of separating
This doesn’t make indies individualistic; this just oneself from the mainstream of the sheep-alike
makes them original. Indies are very much caring “others.”
people that love fairness and strive to make choices Indies are generally happy people, mainly
that reflect that fair way of living life while keeping a because their life style makes you feel like
very strong sense of self worth and independence. spinning around in a circle while a smiling man in
The purpose is not to feel unique, the idea is to a white suit throws colorful confetti at you.
embrace uniqueness and BE unique.

3. We're DIFFERENT
We’re UNIQUE
We're INDEPENDENT
indie
We’re
It's about the way we live life, not the clothes we wear or the job we have, actually that doesn't really matter.
We’re the new generation, the generation that is designing a new way of making world happen.
And this is OUR CONFERENCE!

4. Mentors have a very rich background, not only
at theoretical level, but also in terms of the
expertise that is gained out of practicing what is
The
preached. So you can expect a lot of very
concrete tips and practical advises.
conference In parallel, participants will be grouped in tribes of
10 people each based on their applications as a
way of ensuring diversity of insights and input to
the personal processes. The role of the tribes will
be to ensure the journey of each participant is
Under the theme of “A New Landscape of meaningful and drives concrete immediate
Possibilities,” we have designed weINDIE as a action.
space to explore new ways of designing and living
life. This goes from the way we make personal Each tribe will have a host totally dedicated to
decisions to the way we design our work and ensure the tribe moves out of the comfort zone
engage in productive activities.
as a whole as well as individually. Tribes’ Hosts
have had experience in hosting group processes
The conference has been built under the premise in several conferences and are extremely well
that each participant is manager of his/her own equipped to serve you in your personal journey.
learning process.
Having drafted all this, we envision a space of
freedom of choice, very unconventional and
For this to happen, several spaces will be offered in
edgy, in which you will be pushed out of your
five different fields chosen based on our research of
comfort zone having the certainty that you are
current and future trends of life and work design.
not alone in the journey and that someone is
Participants will then choose from the options and
looking for your personal safety, however
will build their own agenda based on the options
paradoxical this sounds.
provided. They’ll also be given the space to design
and deliver their own meetings based on their needs At the end of the day, the offer will be rich and
as we progress in the conference. Mentors will be meaningful, however it will be your active
available for specific sessions or consultancy participation what will define what you will take
sessions both individually and collectively.
out of the conference.

5. These are the 5 fields in which RECONNECTING
the different spaces at the WITH OUR
HUMANITY
conference will be based:
LIVING
A
BREATHING
LEGACY
The UNIQUENESS
fields
NURTURING
EMBRACING
A YOUNG
THE ONLINE
SPIRIT
ECOSYSTEM

6. THE FIELD:
Current times require of more conscious individuals, people
who are more caring and engaged, people who are architects
Exploring
of solutions. Within this context this field aims to explore our
most deep understanding of being human in a world of
contradictions and uncertainty in order to reconnect with our
the fields
own humanity.
KEY QUESTIONS:
¤ What makes me human? How do I take care of my
spiritual dimension? How “human” am I being?
¤ How do I connect with others? How can I build
meaningful relationships based on respect and
acceptance? How to embrace my vulnerability to live a
wholehearted life?
BRE
RECONNECTING
UNIQ
WITH OUR
HUMANITY
LIVING

7. THE FIELD:
In a world of diversity it seems that more and more young
people are afraid to embrace their uniqueness. This field aims
Exploring
to celebrate how different we are. It offers spaces to
recognize our individuality with dignity, respect and joy as a
substantial pillar to live peacefully in an interdependent world
the fields
and define our own ways to make a unique contribution.
KEY QUESTIONS:
¤ What makes me unique? How to capitalize in my
uniqueness? How to contribute from my uniqueness?
¤ How do I embrace my weirdness and make it an asset
that works in my favor?
¤ Am I trying to hard to be different when I already am?
EMB
THE
BREATHING
ECO
UNIQUENESS
RECONNECTING
WITH OUR

8. THE FIELD:
Internet has made the global village truly easy to reach and
has exponentially expanded our access to opportunities, both
Exploring
individually and collectively. This field aims explore ways to
capitalize on Internet to design businesses and projects as
well as personal brands and life styles in order to enhance
the fields
the horizon of possibilities each one of us has access to.
KEY QUESTIONS:
¤ What could it mean for my life to embrace the online
ecosystem as a fundamental part of my daily activities?
¤ How to capitalize in online tools to reach further and
design a new life style of freedom, contribution and
abundance? How to use Internet to engage others in my
endeavors and crusades in order to build movements?
NUR
AY
EMBRACING
S
THE ONLINE
ECOSYSTEM
BREATHING

9. THE FIELD:
Youth is not a matter of age anymore. A lot of young people
are becoming prematurely “old” and many people over 40 are
Exploring
regaining their youth based on conscious choices they are
making. The aim of this field is to explore what makes us
young and how to nurture this young spirit throughout our life
the fields
in a consistent manner with simplicity and joy.
KEY QUESTIONS:
¤ What does it mean to be young? Am I getting “older”
without noticing? How to embrace age while maintaining
a young spirit?
¤ How to practice joy and make it a substantial part of my
life style? What makes my life exciting? What makes me
exciting, attractive and interesting to others?
LI
NURTURING
LE
A YOUNG
SPIRIT
EMBRACING

10. THE FIELD:
It is not about leaving a legacy anymore; it’s about living a
legacy. Nowadays we don’t need to die to leave a legacy
Exploring
behind us, we have at our reach the possibility to live a life
that is a legacy in itself at every step of the way.
the fields
KEY QUESTIONS:
¤ How to design and execute projects of high impact and
low maintenance? How to have extra gigs that are
meaningful, have a positive impact and generate income
without leaving my current job?
¤ How to design my career path to ensure that what I do
has an impact, makes me happy and allows me to live a
good life? How to become a freelancer? How to become
an entrepreneur? How to work with franchises?
RECO
WIT
LIVING
HU
A
LEGACY
NURTURING

11. You definitely can expect a lot of activity
happening, a lot of freedom and a lot of support.
We truly want to see the chaos and the order
coming together to craft a chaordic experience
how
for all of us.
will this work?
We are also looking forward to see some
projects emerging and we are very interested in
becoming patrons of some of those projects and
support their implementation based on their
viability and impact.
We will have several formats working in parallel:
After the conference we are looking forward to
¤ Tribal meetings
creating a virtual space where to share our post
¤ Open spaces
conference activities, keep a track on each other
¤ Short plenary sessions at the style of TED
and see new connections emerging to create
¤ Inter-tribal exercises
more and more value.
¤ Personal time
Summing it up, attending weINDIE will bring
¤ Games
you:
¤ Lab projects
¤ Prototyping sessions
¤ An enhanced network of like-minded
¤ Consultancy blocks
people with whom to co-create
¤ Projects set up
¤ A deeper understanding of your
¤ Future steps mapping
possibilities
¤ An enhanced sense of purpose
During each day, a new offer will be built by the ¤ Practical tools to move further in the
Edge Team (Hosts and Mentors) based on the input direction of your dreams
of the participants. We envision the space as a co- ¤ And a new set of skills to make things
created ecosystem.
happen
We will be bringing some sessions already prepared
to share our key learning points in our fields of All in all,
expertise and you will take it from there.
a new landscape of possibilities!

12. There are
only 50
places available!*
* First approved and confirmed, first served!
The fee of weINDIE is
235 Euros.
Early fee of 198 Euros
This includes:
for approved applicants that transfer
Accommodation for the nights of the 12th, before 31st October 2012!
13th, 14th and 15th of December 2012.
Meals for all days starting with dinner on the
12th and finishing with breakfast on the 16th
of December 2012.
Learning materials.
And, of course, the most incredible journey
ever in company of an awesome group of
funky people!

13. How can I attend weINDIE?
Applicat
ion
1. Fill out the application form in 10 th Nov s’ deadline
ember 2
the following link:
012
http://tinyurl.com/weINDIE
2. Receive your confirmation Cancellation Conditions
If for any reason it is necessary to cancel your
email within 5 days after filling your attendance to the conference, the following
will apply:
application form. The confirmation email
• Cancellations more than four weeks
contains logistic details and bank before weINDIE: loss of 30% of the
account data for transferring the fee.
payment made.
• Cancellations between two and four
3. Transfer the fee of the conference weeks of weINDIE: loss of 70% of the
payment made.
to the bank account you have received.
• Cancellations within two weeks of
weINDIE: full loss of payment made.
!
Please make sure you get a travel insurance covering medical expenses,
personal accidents, cancellations and personal property.

14. When &
Where?
Our host city:
Viana do castelo
King Afonso III of Portugal founded the
town in 1253 in the name of Viana. In the
16th century, its port gained great
importance as one of the main ports from
which Portuguese explorers set sail, due
to the discoveries. The most remarkable
buildings in the town are from this era. Its
traditional folklore is among the richest in
the country.
The closest airport is Porto, which is a
low cost airline destination!
weINDIE will take place from 12th to 16th December 2012.

15. These are your next steps:
1. Join our Facebook page at http://facebook.com/weINDIE
2. Fill the application form in the following link: http://tinyurl.com/weINDIE
We are ready for this
amazing experience,
there is only one mega
detail that is missing*
*
you!

16. weINDIE is brought to you by
Dey dos
http://fb.me/Page.DeyDos
www.DeyDos.com
See you soon in Portugal!*
* We cannot wait! Can you?