2. The Green Business Network™
The Green Business Network is a vibrant
community of over 3,000 businesses
committed to creating a better world.
Our mission is to help businesses everywhere
become more successful and grow a green
economy that is good for people and the planet.
www.greenbusinessnetwork.org
The Green Business Network is a program of
Green America. We harness economic power—
the strength of consumers, investors, businesses,
and the marketplace—to build a socially just and
environmentally sustainable society.
www.GreenAmerica.org

3. The Green Business Network™
We have been building a green
economy for three decades.
Join us in celebrating:
30th anniversary of Green America
20th anniversary of the National Green Pages®
11th anniversary of Green Festivals®
Questions
Nick Biber
nbiber@greenamerica.org
202.872.5330

4. The Green Business Network™
We help green businesses across the country
to
Connect. Market. Grow.

5. Introducing
Jonah Mytro
Director
GreenDeals.org
Founder
Q4 Marketing

6. Introduction to SEO
“Search Engine Optimization 101”
Presented by: Jonah Mytro
q4 Marketing and Media Group

7. Background & Experience
•10 years of internet marketing experience with B2C clients
• Founder of Q4 Marketing and Media Group (2009)
• Online marketing firm
• Consult with clients on all facets of online marketing (strategy, optimization,
execution, analysis)
• Founder and Director of GreenDeals.org (Groupon for Green Businesses)
• Daily Deal site promoting eco-friendly deals and products
• Expertise with all facets of online marketing, SEO, SEM, Affiliate, Media Buy,
Ecommerce, Social Media, Email, Lead Generation

8. Agenda
• Goal of SEO
• SEO Stats
• Target Keywords
• What is SEO
• Examples of SEO
• Onsite SEO
• Off Site SEO
•10 Things you should do
• Bad SEO (Don’t Do This)
• Case Studies
• What to do next
•Tools & Resources
• Q&A

9. Goals of SEO
• Improve the organic rankings for your
website
- Top 3 positions ideal (#1, #2, #3)
- 1st Page
- Top 30 results
• Drive Qualified Traffic
• Generate Leads
• Generate Sales

10. SEO Stats
• Google: 70-75% market share / Yahoo & Bing: 20% / 5% all others
- Optimize for Google
• 62% of users click on an organic link on the 1st page of search
results – 23% of searches end up on 2nd page
• 80% of users click on Organic results vs. 20% on paid results
• Who clicks on top 3 organic listings
1st position: 18% of clicks
2nd position: 10%
3rd position: 7%
• Organic clicks result in a 25% higher conversion rate compared to
paid placements
• Search bots index your site every 7-10 days
Frequent copy changes = more frequent visits
• Optimization changes could take 24 hours to 90 days to show
results
• Organic results fluctuate person to person based on click rates

11. Target Keywords
• Target Keywords are keywords that you want to optimize your website for
• Your preferred Target Keywords may be different than your target
customers preferred keywords
• Think about how your target customer will search & pick keywords that
people use in searching
• Example: Water Bottles: BPA Free Water Bottles: Reusable Water Bottles:
Steel Water Bottles: Cheap Water Bottles

12. Target Keywords: Tools
• Keyword Tool: Google Adwords: https://adwords.google.com
• Click on Tools >> Keyword Tool
• Local Searches: US only over past 30 days
• Global Searches: All searches over past 30 days
• Competition: Percentage of websites vs. monthly searches (Low, Medium,
High)
• Avg. CPC: Avg. Cost Per Click for bidding on Google Adwords

13. What is SEO
• SEO is the process of optimizing your website to rank higher with search engines.
• SEO should be a long term marketing approach that will result in long term
website traffic/sales/leads.
• Think long term for SEO
• Not everything you do will improve your organic rankings
• You may actually see a dip in rankings for a short time before improvements
• Don’t expect magic to happen overnight – no guarantees – no secret sauce!
Paid Ads
Organic
Results

14. Onsite SEO
Onsite SEO includes everything on your website including content, meta tags, urls, image
tags, and more.
• Meta title tags, description, keywords
• URL – Keyword rich
• H1, H2, H3 tags
• Internal Links
• Keyword density
• Body copy
• XML sitemap

15. Offsite SEO
Offsite SEO includes links to your website from articles, blogs, social media, blog comments,
anything on another domain linking to your website.
• Directories (Yelp.com, YP.com, Superpages.com, Wikipedia.com)
• Social media: Twitter, Facebook, Pinterest, Digg, Stumbleupon
• Blogs (Wordpress, Tumbler, Blogspot)
- Content
- Comments
• PR/Articles
• Domain Diversity is Key
- Inbound links should come from a variety of
domains
- Ex: Engadget.com
• Stay consistent with inbound links
- Brand/domain (GreenDeals)
- 1-2 Target keywords
(Green Coupons/ Green Products )

16. 11 Onsite To Do’s
1. Content is king: Quality content vs. quantity of content
1. 150-400 words of unique content per page
2. Keyword insertion: 1-4 target keywords for each 100 words (4% rule)
1. Target Keyword: “BPA Free Water Bottles”
2. Include this keyword 4 times per 100 words
3. Use h1 tags as introductions to your copy
1. BPA Free Water Bottles: Steel Water Bottle | 24 oz. $19.99
4. Meta Tags (Title, Description, Keywords)
1. Title: 70 Characters
2. Description: 140 Characters
3. Keywords: 4-10 target keywords
5. Sitemaps (XML – Submit to search engines)
1. Google Webmaster Tools (Setup Account):
https://www.google.com/webmasters/tools/home?hl=en
2. Add XML sitemap & Track crawl results/errors
3. www.ABC.com/sitemap.xml

17. 11 Onsite To Do’s – Onsite (cont.)
6. Url Structure: Keyword rich, separate words with dashes, no special characters
1. www.GreenDeals.org/BPA-free-water-bottle (GOOD)
2. www.GreenDeals.org/category13/productid8943 (BAD)
7. Always start with target keyword in first sentence of copy on all pages
1. “BPA-Free Water Bottles are perfect for gifts…..”
8. Interlinking content
1. Link “BPA-Free Water Bottles” in content to page GreenDeals.org/BPA-free-water-bottle
9. Footer copy
1. Content in footer of website that is 100-200 words and describes page content
10. Footer links
1. Links on footer of page that links to the top pages on website.
2. Target: 3-6 footer links
11. Tag images/pictures/videos (ALT Tags)
1. Each image should have an ALT tag that is a target keyword.

18. Please Don’t Do This
• Don’t Steal Content – Duplicate content is bad
• No more than 100 hyperlinks per page
• Stay away from link farms
• Flash is bad (images/videos)
• Text color is same color as background
• Keyword stuff copy (4% rule)
• Duplicate Title Tags/No Title Tags

19. What to do next
1. Check your website rankings
- What keywords are you indexed for
- SEMrush.com & Seobook.com
2. Setup Google Webmaster Tools
- Sitemap setup correctly
- Crawl errors
3. Choose 2-3 target keywords for your website & optimize the copy
- Each webpage is unique - target keywords & copy
appropriately
4. Check (update) your meta tags
5. What is your h1 tag
6. Fresh Content – Homepage & Site wide
7. Change url structure
8. Do press release (prweb.com)

20. Tips & Resources
• Google Webmaster Tools
www.Google.com/webmasters/tools
• SeoBook
www.SeoBook.com & Seobook plugin for firefox
• SemRush
www.Semrush.com (free/paid)
• Google keyword tool
www.Adwords.google.com
• SEOmoz.com – Tool and Resource for Tips
www.seomoz.com
• Search Engine Journal
www.searchenginejournal.com
• Search Engine Land
www.Searchengineland.com

21. SEO Quiz
http://websearch.about.com/library/quizzes/seo_quiz/blseoquiz.htm

22. Questions?
Contact:
Jonah Mytro
Q4 Marketing & Media Group
Email: Jonah@q4marketing.com