Social Media Authenticity & Ethics. David Reis: Founding Member of WOMMA. CEO DEI Worldwide

1. Honestly, Social Media Has Evolved and Marketers Need to be Savvy about Brand Authenticity February 25, 2009 David Reis, President and CEO Over 85 million conversations conducted on behalf of our clients, including:

4. Real World Authenticity “ Real people talking to real people” “ When you engage the consumer and show them that you have done something that’s unedited, you humanize the brand and that’s invaluable.” Tyler Williamson Sr. Brand Manger, Kraft Foods

5. Crafting a compelling story you can talk about honestly

6. The skinny on how Social Media Marketing helped launch Kraft Food’s new 1/3 Less Fat Philadelphia Cream Cheese The Story . . . “ Adam and Tyler’s Big Idea ”

7. Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms

8. Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms

9. Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms

10. Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms

11. Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms

12. “ Adam and Tyler’s Big Idea”: An Honest Conversation Social Media Engagement Platforms Social Media Activation Tactics

13. Social Media Triggers Offline Media Coverage (PR!)

17. Be Strategic: Know your Customer Source: Forrester Research Where are they online? Source: DEIworldwide.com (OTX Research) Where are they going for information leading to a product purchase? Social Media Analyzer Technographic Profile