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Gravity Summit
Gravity Summit

Gravity Summit at Harvard: Shift Communications

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Social Media Changes Everything Todd Defren, SHIFT Communications Gravity Summit, Boston
Old Way: Media Relations
New Way: Public Relations
Mainstream Media Coverage Requires Heroic Efforts ,[object Object],[object Object],[object Object]
Now It’s a Free-For-All Communication Collaboration Collaborative Controlled Conversation Participation Public Relations Public Relations Public Relations Advertising Advertising Advertising original source: Richard Edelman Conversational Communication Controlled Communication Conversational Collaboration Controlled Collaboration
 
sees everything, so… and,
EVERYBODY COUNTS.
PR Today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do Today’s Buyers Find You? And:
Got Examples? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Got Examples?
Got Examples? ,[object Object],[object Object],[object Object],[object Object],[object Object],How do you get young people to care about Prostate Cancer?
Social Media: It’s A Lot Like Fishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Thank You! Todd Defren @tdefren on Twitter [email_address] 415-591-8423 or 617-779-1853 www.shiftcomm.com www.pr-squared.com

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Shift Communications Todd Defron

  • 1. Social Media Changes Everything Todd Defren, SHIFT Communications Gravity Summit, Boston
  • 2. Old Way: Media Relations
  • 3. New Way: Public Relations
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  • 5. Now It’s a Free-For-All Communication Collaboration Collaborative Controlled Conversation Participation Public Relations Public Relations Public Relations Advertising Advertising Advertising original source: Richard Edelman Conversational Communication Controlled Communication Conversational Collaboration Controlled Collaboration
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  • 10. How Do Today’s Buyers Find You? And:
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  • 17. Thank You! Todd Defren @tdefren on Twitter [email_address] 415-591-8423 or 617-779-1853 www.shiftcomm.com www.pr-squared.com