This is the presentation used in our "Increase Your Open and Click-Through Rate" webinar. Please note this is only displaying the slides and not the commentary or the GraphicMail account, if you would like to join our free webinars go to: http://www.graphicmail.co.uk/site/webinars_01.aspx

1. We believe that each one of you has something important to say, or some
amazing business to grow. We help you be heard in the digital clutter of the 21st
century. Create your voice via email, social and mobile communications

2. Presentation Only
Please Note: This is for viewing purposes only, if you
would like to join our actual live webinar to see how the
features mentioned in this presentation work then please
go to:
http://www.graphicmail.co.uk/site/webinars_01.aspx
Alternatively you can view previously recorded webinars
on our YouTube channel:
http://www.youtube.com/user/GraphicMailUK

3. Design For Preview Pane
Main Focus:
• Top left
• Logo
• Important Content
• Short / to the point
Send Details:
• From Name
• Subject Line

4. Check Spam Score
It is best to achieve a score as close to 0.00 as possible.
The spam score checks:
• From email address
• Subjectline
• Email Content

5. Segmentation Tool
How the Segmenation tool works:
•Import subscriber information (as much as you
have)
•Decide on what target audience you would like
to send to
•Send to Segment.
Examples:
Send only to males within the age range of 18 – 25
Send only to females in the Newcastle Area

6. A/B Test
What you can test:
• Multiple Email Designs
• Subject Lines
Select the winner:
• Winner by Opens
• Winner by Clicks
Sending the winner:
• Automatically send
• Send winner manually

7. A/B Test Examples
Examples by Design:
• Compare newsletter layout
• Compare hyperlinks by having
text links and links as buttons
Examples by Subject Line:
• Include personalisation
• Shorten your subject line
• Include main focus words first

8. Reports & Statistics
We provide extensive Reporting details which you may not be aware of.
You can actually collect the following details using the Reports &
Statistics within your account:
• Best time to send
• Find out what has
worked in the past
via the opened and
clicked reports.

9. Open Rates
Your can view the following:
• What time did they open?
• What is the most popular email client?
• What campaign did the best?

10. Autoresponders
You can setup specific autoresponders to keep the communication
going with your subscribers.
The autoresponders that can help increase your open and click through
rate are as follows:
•Subscriber Autoresponder – Tell your new subscribers what to
expect
•Open Autoresponder – Send a followup once the email has been
opened
•Click Autoresponder – Send a followup once a specific link has been
clicked.

11. Additional Freebies
Free White Papers:
You can now download any of our White Papers
specified below by liking our Facebook Fan Page:
•Becoming An Email Marketer
•Creating An Email Campaign
•Importance Of Your Subject Line
•Increase Your Open and Click Rate
Free Email Marketing Checklist:
We all know that once you click send there is no going back
which is why we have created an Email Marketing Checklist
which you can use to make sure you don’t make any mistakes.
You can download it via our blog or via our recent Facebook post
.