The document outlines content that can be included on a LinkedIn company page. It discusses using the overview, products/services, careers, and analytics tabs to showcase the company brand, products, jobs, and gain insights. The various types of content that can be included on each tab are described, such as describing culture on the careers tab or highlighting recommendations on the products tab. Organic discovery methods for the company page through employee profiles or product recommendations are also mentioned.
2. GRAPEVINE CHAMBER OF COMMERCE
Presents:
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Marti Pevehouse
Membership Director
Martip@grapevinechamber.org
3. GRAPEVINE CHAMBER OF COMMERCE
Carlos Merla Kate Grigal
Microsoft Corporation Vireo Marketing
kate@vireomarketing.com
Director Incubation
Services
4. GRAPEVINE CHAMBER OF COMMERCE
What we will cover and what you will learn
Presents:
S oc i al M di a 1 01
e Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Business Pages
Advertising on LinkedIn
Recap and Questions
5. GRAPEVINE CHAMBER OF COMMERCE
Presents:
1. Make technology a learning Experience
S o c i a l Constant Change 1 0 1
2. Embrace the
M di a
e
3. Be Aware of the “Open Kimono Syndrome”
4. Information Transformation
6. GRAPEVINE CHAMBER OF COMMERCE
What we will cover and what you will learn
Presents:
S oc i al M di a 1 01
e Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Business Pages
Advertising on LinkedIn
Recap and Questions
7. GRAPEVINE CHAMBER OF COMMERCE
Presents:
Carlos Merla 1 0 1
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LinkedIn Overview
8. GRAPEVINE CHAMBER OF COMMERCE
Presents:
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Executive Chairman and co-Founder
LinkedIn
Public Company; 1001-5000 employees; LNKD; Internet industry
June 2009– Present (2 years 10 months)
Working on key strategic issues day-to-day at Linkedin. My focus is broad strategy,
innovation, and key initiatives. Linkedin connects the worlds professionals for information
sharing, productivity, and success. Your professional network is how you stay competitive
as a professional: sharing tips on work practices, benchmarks, and key tools. Your
professional network is how you stay up to date on your industry: key trends, information,
and transformations. Your professional network is how you get the best opportunities: a
job, a client, a consulting contract, or other business connections. Linkedin helps you
collaborate with your network on productivity, information, and success
9. GRAPEVINE CHAMBER OF COMMERCE
Presents:
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“The question about being competitive is
not just what to be competitive about
today, but what to be prepared for
tomorrow”
10. GRAPEVINE CHAMBER OF COMMERCE
Presents:
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“The question is not if you should use
social media for your business,
but how you should us it?
12. GRAPEVINE CHAMBER OF COMMERCE
Presents:
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=e
Professional Network
13. GRAPEVINE CHAMBER OF COMMERCE
Presents:
The Worlds Largest Audience
S o c i a l of Professionals a 1 0 1
M di
e
Over 100 million professionals are following
more than 1.9 million companies on LinkedIn
14. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S o c i a l areM d i a 1 0 1
Who
e followers?
these
15. GRAPEVINE CHAMBER OF COMMERCE
Job Seekers
Presents:
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e Employees
Potential Customers
Purchasing Managers
Current Clients
The Business World
16. GRAPEVINE CHAMBER OF COMMERCE
Top Executives to Entry Level use LinkedIn
Presents:
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e • Younger members use the site
mostly to post résumés and
network for jobs, while more
experienced professionals
use it to demonstrate thought
leadership and expertise
• Others promote their
businesses, conduct market
research and--perhaps most
important--win new business
17. They Follow Companies to …..
GRAPEVINE CHAMBER OF COMMERCE
..Stay in the know…
Presents:
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Compare Products
Compare Services
Track Potential Clients
Keep an eye on Jobs
Search for Candidates
18. GRAPEVINE CHAMBER OF COMMERCE
Presents:
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LinkedIn Overview
QUESTIONS?
19. GRAPEVINE CHAMBER OF COMMERCE
What we will cover and what you will learn
Presents:
S oc i al M di a 1 01
e Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Business Pages
Advertising on LinkedIn
Recap and Questions
20. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S o c i LinkedIn Offerings a 1 0 1
al M di e
For Recruiters For Job Seekers For Sales Professionals
Basic
Premium
27. GRAPEVINE CHAMBER OF COMMERCE
Just left the Grapevine Chamber of Commerce event at
Presents:
Cowboys Golf Club. Check it out at WWW. Cowboys …..
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29. GRAPEVINE CHAMBER OF COMMERCE
Business Premium Sample of Information
Presents:
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30. GRAPEVINE CHAMBER OF COMMERCE
Chose which of the primary LinkedIn Offerings
Presents:
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e best suites your needs!
For Recruiters For Job Seekers For Sales Professionals
Basic
Premium
31. GRAPEVINE CHAMBER OF COMMERCE
Presents:
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e
LinkedIn Offerings
QUESTIONS?
32. GRAPEVINE CHAMBER OF COMMERCE
What we will cover and what you will learn
Presents:
S oc i al M di a 1 01
e Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Your Company Business Pages
Advertising on LinkedIn
Recap and Questions
33. GRAPEVINE CHAMBER OF COMMERCE
Presents:
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e
Kate Grigal
Director of Client Services
34. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S o c i a l Offerings PartiII a 1 0 1
M de
Company Pages
LinkedIn Video Part 2
35. Your Company Page
GRAPEVINE CHAMBER OF COMMERCE
Presents:
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36. GRAPEVINE CHAMBER OF COMMERCE
Presents:
When members want to know
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more about your company,
they look to your
Company Page
on LinkedIn
37. Your Company…
..and the Worlds Largest Audience of Professionals
GRAPEVINE CHAMBER OF COMMERCE
It’s your company’s profile of record on LinkedIn and a powerful way to reach
Presents:
millions of professionals through word-of-mouth recommendations and trusted
testimonials.
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eIt’s an opportunity to reveal the human side of your company.
Provide a peek at the individuals behind the brand, and highlight how members use
your products in their daily lives to solve real problems.
Your Company Page offers tools for you to
bring your brand to life.
38. What’s a Company Page?
.
GRAPEVINE CHAMBER OF COMMERCE
It’s the central hub for your brand.
Presents:
Through your Company Page, you can manage all facets of your brand: your company brand,
your employment brand and your product brand.
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It’s your engagement tool.
Bring your brand to life by showcasing your glowing recommendations, your standout products,
your best employees, and by directly messaging your followers.
It’s how you grow your business virally – through word of mouth.
Let your employees and customers become brand ambassadors and spread the word about
your company through network-aware testimonials and recommendations.
It’s a rich source of analytics.
Gain insights into your followers and measure how
their recommendations spread virally on LinkedIn.
39. Why Create a Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Your Company Page is your interface to
millions of professionals on LinkedIn.
Presents:
LinkedIn members want find our more
about your company, hear of job
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openings, discover what your company
culture is like, and get recommendations
from their network on products that may
be best suited to their needs
40. What Kind of Content is on Your
Company Page?
1 GRAPEVINE CHAMBER OF COMMERCE
When you set up your Company Page, you have an active role in deciding what content to
Presents:
highlight, what information to include, and how you speak to specific segments of members
visiting your page..
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2 e .
Your Company Page is viewer-aware, which means you can display different products
and jobs to an IT manager in Pharma than you do to a Media sales professional
3
.
Your Company Page is also network-aware, which means members can see who in their
network works at your company and who in their network recommends your products.
41. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
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42. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
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43. Your Company Page
Overview Tab
Members will be able to:
GRAPEVINE CHAMBER OF COMMERCE
Follow your company to stay in the loop on
key developments, including job openings and
other updates. Presents:
Read through a high-level overview of
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your company.
See who in their network is employed
by your company.
Access the latest news about
your company through your blog
posts or tweets
Visit the “Employee Statistics”
section to get an analytical
perspective on your employees.
Get a quick summary of other
key company data that you
choose to provide.
44. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
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45. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Products & Services Tab
Building your showcase of recommendations
Presents:
Your Products & Services Tab is the
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voice of your Product (or Services) Brand.
You can use this tab to showcase your
Best products and services
to highly targeted audiences
acurate and spotlight product
recommendations and engage with
prospective and current customers.
Listing all products and services
You can create a directory
-style listing that includes all
your product and service
offerings.
Each product or service
can also include: descriptions,
features, images, display banners,
videos, and special offers.
46. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
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e
47. What Kind of Content is on Your
Company Page?
Giving voice to your employment COMMERCE
GRAPEVINE CHAMBER OF brand
With a Premium Careers Page, you can showcase your best talent,
Presents:
promote job opportunities, provide insights into your
company culture and hiring practices as well as
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interact with both active and passive job seekers.
If you have posted any jobs on LinkedIn ,they’ll
automatically appear in this section.
If you have a Premium Careers Page, your
jobs will be targeted to the individual member
viewing the page.
Customizing Content
• Describe company culture,
mission and values
• Outline potential career paths
• List awards, statistics or milestones
• Provide detailed information
on locations
• Give details on teams, projects
or corporatephilanthropy
48. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
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49. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Analytics Tab
Gaining insights about your following
Presents:
Analytics Tab visible only to
administrators
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of your Company Page.
You learn who is visiting your company
page, which areas of your page interest
them, and how this data compares
against similar companies.
Easy-to-read graphs dynamically
populate
with monthly data about the traffic to your
Company Page and interactions with its
content.
You can also learn which
industries, functions and companies
make
up your group of followers.
50. Discovery of your Company Page
GRAPEVINE CHAMBER OF COMMERCE
Member discovery of your Company Page, Careers
Tab and Products & Services Tab
Presents:
There are plenty of ways for members to organically
discover your Company Page, your Careers Tab or
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your Products & Services Tab while they’re doing
research
or searching on LinkedIn.
Organic discovery of your Company Page
Your Company Page will always appear when a
member types your company’s name into LinkedIn’s
search box on their home page or on the Companies
home page.
Members may discover your Company Page when:
• View the LinkedIn profile of one of your employees
(Hovering your cursor over a company name brings
up a mini-company prole, which links to your
Company Page).
• Receive a notification when your products or services
are recommended by one of their connections.
53. GRAPEVINE CHAMBER OF COMMERCE
Presents:
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Your Company Business Pages
QUESTIONS?
54. GRAPEVINE CHAMBER OF COMMERCE
What we will cover and what you will learn
Presents:
S oc i al M di a 1 01
e Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Your Company Business Pages
Advertising on LinkedIn
Recap and Questions
55. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S o c iAdvertising on LinkedIn 1 0 1
al M di a e
56. Why Advertise on LinkedIn
GRAPEVINE CHAMBER OF COMMERCE
Presents:
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57. What are LinkedIn Ads?
GRAPEVINE CHAMBER OF COMMERCE
LinkedIn Ads are a self-service advertising solution that allows
Presents:
you to create and place ads on prominent pages on the
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LinkedIn.com website.
People click on your ads and visit your website. You specify
which LinkedIn members view your ads by selecting a target
audience: by job title, job function, industry, geography, age,
gender, company name, company size, or LinkedIn Group.
Control your advertising costs by setting a budget and only pay
for the clicks or impressions that you receive
58. How do you get started?
GRAPEVINE CHAMBER OF COMMERCE
Create an ad – write your ad in minutes using a LinkedIn account
Presents:
Select a target audience – determine which LinkedIn members
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should see your ad
Set your budget and bid – set a maximum amount you want to
spend and how much you’re willing to pay for clicks or impressions
Your ad will be reviewed by a member of our customer support
team, usually within 24 hours.
If your ad meets guidelines and is approved, it will become active
on the LinkedIn.com website.
59. How Will Your Ads Look and Appear?
GRAPEVINE CHAMBER OF COMMERCE
Ads consists of these elements:
Presents:
1. Headline (up to 25 characters of text)
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2. Description (up to 75 characters of text)
3. From: (your name or any company)
4. Image: (50x50 pixel image)
5. URL (website people visit once they click on your ad)
Your ads will be eligible to appear on a variety of prominent pages
on the LinkedIn.com website.
Profile Page (when users view the profile of other LinkedIn members)
Home Page (the page that users see when they log in to LinkedIn)
Inbox (the page where users see messages and invitations to connect)
Search Results Page (the page that results when you search for a
member by name)
Groups (on pages in LinkedIn Groups)
61. GRAPEVINE CHAMBER OF COMMERCE
Presents:
Shared Learning's
S o c i a LinkedIn e d i a 1 0 1
l M Overview
LinkedIn Offerings
Your Company Business Pages
Advertising on LinkedIn
Recap and Questions