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GRAPEVINE CHAMBER OF COMMERCE
              Presents:




LinkedIn for Business
GRAPEVINE CHAMBER OF COMMERCE
                 Presents:




S oc i al M di a 1 01
           e

             Marti Pevehouse
            Membership Director
       Martip@grapevinechamber.org
GRAPEVINE CHAMBER OF COMMERCE




Carlos Merla            Kate Grigal
Microsoft Corporation     Vireo Marketing
                         kate@vireomarketing.com
 Director Incubation
      Services
GRAPEVINE CHAMBER OF COMMERCE
 What we will cover and what you will learn
                    Presents:




S oc i al M di a 1 01
           e Shared Learning's

             LinkedIn Overview

             LinkedIn Offerings

              Business Pages

          Advertising on LinkedIn

            Recap and Questions
GRAPEVINE CHAMBER OF COMMERCE
                   Presents:
1. Make technology a learning Experience

S o c i a l Constant Change 1 0 1
2. Embrace the
               M di a
                  e
3. Be Aware of the “Open Kimono Syndrome”


4. Information Transformation
GRAPEVINE CHAMBER OF COMMERCE
 What we will cover and what you will learn
                    Presents:




S oc i al M di a 1 01
           e Shared Learning's

             LinkedIn Overview

             LinkedIn Offerings

              Business Pages

          Advertising on LinkedIn

            Recap and Questions
GRAPEVINE CHAMBER OF COMMERCE
               Presents:



     Carlos Merla 1 0 1
S oc i al M di a
            e
      LinkedIn Overview
GRAPEVINE CHAMBER OF COMMERCE
                                                     Presents:




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           e
 Executive Chairman and co-Founder
 LinkedIn
 Public Company; 1001-5000 employees; LNKD; Internet industry
 June 2009– Present (2 years 10 months)

 Working on key strategic issues day-to-day at Linkedin. My focus is broad strategy,
 innovation, and key initiatives. Linkedin connects the worlds professionals for information
 sharing, productivity, and success. Your professional network is how you stay competitive
 as a professional: sharing tips on work practices, benchmarks, and key tools. Your
 professional network is how you stay up to date on your industry: key trends, information,
 and transformations. Your professional network is how you get the best opportunities: a
 job, a client, a consulting contract, or other business connections. Linkedin helps you
 collaborate with your network on productivity, information, and success
GRAPEVINE CHAMBER OF COMMERCE
                   Presents:




S oc i al M di a 1 01
           e
     “The question about being competitive is
       not just what to be competitive about
        today, but what to be prepared for
                     tomorrow”
GRAPEVINE CHAMBER OF COMMERCE
                   Presents:




S oc i al M di a 1 01
           e
      “The question is not if you should use
         social media for your business,
           but how you should us it?
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           =e

           Social Network
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           =e

       Professional Network
GRAPEVINE CHAMBER OF COMMERCE
                     Presents:


         The Worlds Largest Audience
S o c i a l of Professionals a 1 0 1
                M di
                   e
       Over 100 million professionals are following
       more than 1.9 million companies on LinkedIn
GRAPEVINE CHAMBER OF COMMERCE
                Presents:




S o c i a l areM d i a 1 0 1
        Who
                 e followers?
               these
GRAPEVINE CHAMBER OF COMMERCE
             Job Seekers
               Presents:




S oc i al M di a 1 01
           e  Employees

          Potential Customers

         Purchasing Managers

            Current Clients

         The Business World
GRAPEVINE CHAMBER OF COMMERCE
   Top Executives to Entry Level use LinkedIn
                   Presents:




S oc i al M di a 1 01
           e                    •   Younger members use the site
                                    mostly to post résumés and
                                    network for jobs, while more
                                    experienced professionals
                                    use it to demonstrate thought
                                    leadership and expertise


                                •   Others promote their
                                    businesses, conduct market
                                    research and--perhaps most
                                    important--win new business
They Follow Companies to …..

   GRAPEVINE CHAMBER OF COMMERCE
          ..Stay in the know…
                  Presents:




S oc i al M di a 1 01
           e
           Compare Products

           Compare Services

         Track Potential Clients

         Keep an eye on Jobs

        Search for Candidates
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e
         LinkedIn Overview



       QUESTIONS?
GRAPEVINE CHAMBER OF COMMERCE
 What we will cover and what you will learn
                    Presents:




S oc i al M di a 1 01
           e Shared Learning's

             LinkedIn Overview

             LinkedIn Offerings

              Business Pages

          Advertising on LinkedIn

            Recap and Questions
GRAPEVINE CHAMBER OF COMMERCE
                      Presents:




S o c i LinkedIn Offerings a 1 0 1
        al M di   e
  For Recruiters   For Job Seekers   For Sales Professionals


                        Basic

                      Premium
GRAPEVINE CHAMBER OF COMMERCE
                     Presents:




S oc i al M di a 1 01
           e



 For Recruiters
GRAPEVINE CHAMBER OF COMMERCE
                 Presents:




S oc i al M di a 1 01
           e



            For Job Seekers
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e



                           For Sales Professionals
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e



                Premium
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e
GRAPEVINE CHAMBER OF COMMERCE
 Just left the Grapevine Chamber of Commerce event at
                                      Presents:
 Cowboys Golf Club. Check it out at WWW. Cowboys …..




S oc i al M di a 1 01
           e
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e
GRAPEVINE CHAMBER OF COMMERCE
             Business Premium Sample of Information
                Presents:




S oc i al M di a 1 01
           e
GRAPEVINE CHAMBER OF COMMERCE
Chose which of the primary LinkedIn Offerings
                    Presents:




S oc i al M di a 1 01
           e      best suites your needs!




 For Recruiters         For Job Seekers   For Sales Professionals


                            Basic


                           Premium
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e
         LinkedIn Offerings



       QUESTIONS?
GRAPEVINE CHAMBER OF COMMERCE
 What we will cover and what you will learn
                    Presents:




S oc i al M di a 1 01
           e Shared Learning's

             LinkedIn Overview

             LinkedIn Offerings

       Your Company Business Pages

          Advertising on LinkedIn

            Recap and Questions
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e

         Kate Grigal
       Director of Client Services
GRAPEVINE CHAMBER OF COMMERCE
                   Presents:




S o c i a l Offerings PartiII a 1 0 1
                M de
              Company Pages

              LinkedIn Video Part 2
Your Company Page
   GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e
GRAPEVINE CHAMBER OF COMMERCE
               Presents:


        When members want to know
S oc i al M di a 1 01
           e
         more about your company,
             they look to your
             Company Page
               on LinkedIn
Your Company…
    ..and the Worlds Largest Audience of Professionals
      GRAPEVINE CHAMBER OF COMMERCE
     It’s your company’s profile of record on LinkedIn and a powerful way to reach
                                   Presents:
     millions of professionals through word-of-mouth recommendations and trusted
                                       testimonials.



S oc i al M di a 1 01
           eIt’s an opportunity to reveal the human side of your company.




  Provide a peek at the individuals behind the brand, and highlight how members use
               your products in their daily lives to solve real problems.



    Your Company Page offers tools for you to
            bring your brand to life.
What’s a Company Page?
                                                     .
       GRAPEVINE CHAMBER OF COMMERCE
  It’s the central hub for your brand.

                                         Presents:
  Through your Company Page, you can manage all facets of your brand: your company brand,
  your employment brand and your product brand.



S oc i al M di a 1 01
           e
  It’s your engagement tool.
  Bring your brand to life by showcasing your glowing recommendations, your standout products,
  your best employees, and by directly messaging your followers.


  It’s how you grow your business virally – through word of mouth.
  Let your employees and customers become brand ambassadors and spread the word about
  your company through network-aware testimonials and recommendations.


  It’s a rich source of analytics.
  Gain insights into your followers and measure how
  their recommendations spread virally on LinkedIn.
Why Create a Company Page?
       GRAPEVINE CHAMBER OF COMMERCE
  Your Company Page is your interface to
   millions of professionals on LinkedIn.
                                      Presents:
   LinkedIn members want find our more
      about your company, hear of job


S oc i al M di a 1 01
           e
   openings, discover what your company
  culture is like, and get recommendations
  from their network on products that may
        be best suited to their needs
What Kind of Content is on Your
                        Company Page?
  1 GRAPEVINE CHAMBER OF COMMERCE
  When you set up your Company Page, you have an active role in deciding what content to
                                       Presents:
  highlight, what information to include, and how you speak to specific segments of members
  visiting your page..



S oc i al M di a 1 01
  2        e                                   .
  Your Company Page is viewer-aware, which means you can display different products
  and jobs to an IT manager in Pharma than you do to a Media sales professional


  3
                                              .
  Your Company Page is also network-aware, which means members can see who in their
  network works at your company and who in their network recommends your products.
What Kind of Content is on Your
              Company Page?
   GRAPEVINE CHAMBER OF COMMERCE
                Presents:




S oc i al M di a 1 01
           e
What Kind of Content is on Your
              Company Page?
   GRAPEVINE CHAMBER OF COMMERCE
                Presents:




S oc i al M di a 1 01
           e
Your Company Page
                           Overview Tab
  Members will be able to:
      GRAPEVINE CHAMBER OF COMMERCE
  Follow your company to stay in the loop on
  key developments, including job openings and
  other updates.                      Presents:

  Read through a high-level overview of


S oc i al M di a 1 01
           e
  your company.

  See who in their network is employed
  by your company.

  Access the latest news about
  your company through your blog
  posts or tweets

  Visit the “Employee Statistics”
  section to get an analytical
  perspective on your employees.

  Get a quick summary of other
  key company data that you
  choose to provide.
What Kind of Content is on Your
              Company Page?
   GRAPEVINE CHAMBER OF COMMERCE
                Presents:




S oc i al M di a 1 01
           e
What Kind of Content is on Your
                          Company Page?
        GRAPEVINE CHAMBER OF COMMERCE
                   Products & Services Tab
         Building your showcase of recommendations
                         Presents:
  Your Products & Services Tab is the



S oc i al M di a 1 01
           e
  voice of your Product (or Services) Brand.

  You can use this tab to showcase your
  Best products and services
  to highly targeted audiences
  acurate and spotlight product
  recommendations and engage with
  prospective and current customers.


  Listing all products and services
  You can create a directory
  -style listing that includes all
  your product and service
  offerings.
  Each product or service
  can also include: descriptions,
  features, images, display banners,
  videos, and special offers.
What Kind of Content is on Your
              Company Page?
   GRAPEVINE CHAMBER OF COMMERCE
                Presents:




S oc i al M di a 1 01
           e
What Kind of Content is on Your
                          Company Page?
  Giving voice to your employment COMMERCE
      GRAPEVINE CHAMBER OF brand
  With a Premium Careers Page, you can showcase your best talent,
                                        Presents:
  promote job opportunities, provide insights into your
  company culture and hiring practices as well as



S oc i al M di a 1 01
           e
  interact with both active and passive job seekers.

  If you have posted any jobs on LinkedIn ,they’ll
  automatically appear in this section.
  If you have a Premium Careers Page, your
  jobs will be targeted to the individual member
  viewing the page.

  Customizing Content
  • Describe company culture,
  mission and values
  • Outline potential career paths
  • List awards, statistics or milestones
  • Provide detailed information
  on locations
  • Give details on teams, projects
  or corporatephilanthropy
What Kind of Content is on Your
              Company Page?
   GRAPEVINE CHAMBER OF COMMERCE
                Presents:




S oc i al M di a 1 01
           e
What Kind of Content is on Your
                           Company Page?
        GRAPEVINE CHAMBER OF COMMERCE
                       Analytics Tab
           Gaining insights about your following
                        Presents:
  Analytics Tab visible only to
  administrators


S oc i al M di a 1 01
           e
  of your Company Page.

  You learn who is visiting your company
  page, which areas of your page interest
  them, and how this data compares
  against similar companies.

  Easy-to-read graphs dynamically
  populate
  with monthly data about the traffic to your
  Company Page and interactions with its
  content.

  You can also learn which
  industries, functions and companies
  make
  up your group of followers.
Discovery of your Company Page
       GRAPEVINE CHAMBER OF COMMERCE
  Member discovery of your Company Page, Careers
  Tab and Products & Services Tab
                                      Presents:
  There are plenty of ways for members to organically
  discover your Company Page, your Careers Tab or


S oc i al M di a 1 01
           e
  your Products & Services Tab while they’re doing
  research
  or searching on LinkedIn.


  Organic discovery of your Company Page
  Your Company Page will always appear when a
  member types your company’s name into LinkedIn’s
  search box on their home page or on the Companies
  home page.

  Members may discover your Company Page when:

  • View the LinkedIn profile of one of your employees
  (Hovering your cursor over a company name brings
  up a mini-company prole, which links to your
  Company Page).
  • Receive a notification when your products or services
  are recommended by one of their connections.
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e
    Your Company Business Pages



       QUESTIONS?
GRAPEVINE CHAMBER OF COMMERCE
 What we will cover and what you will learn
                    Presents:




S oc i al M di a 1 01
           e Shared Learning's

             LinkedIn Overview

             LinkedIn Offerings

       Your Company Business Pages

          Advertising on LinkedIn

            Recap and Questions
GRAPEVINE CHAMBER OF COMMERCE
                 Presents:




S o c iAdvertising on LinkedIn 1 0 1
         al M di a  e
Why Advertise on LinkedIn
   GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e
What are LinkedIn Ads?
     GRAPEVINE CHAMBER OF COMMERCE
  LinkedIn Ads are a self-service advertising solution that allows
                           Presents:
  you to create and place ads on prominent pages on the


S oc i al M di a 1 01
           e
  LinkedIn.com website.

  People click on your ads and visit your website. You specify
  which LinkedIn members view your ads by selecting a target
  audience: by job title, job function, industry, geography, age,
  gender, company name, company size, or LinkedIn Group.

  Control your advertising costs by setting a budget and only pay
  for the clicks or impressions that you receive
How do you get started?
     GRAPEVINE CHAMBER OF COMMERCE
  Create an ad – write your ad in minutes using a LinkedIn account
                           Presents:
  Select a target audience – determine which LinkedIn members


S oc i al M di a 1 01
           e
  should see your ad

  Set your budget and bid – set a maximum amount you want to
  spend and how much you’re willing to pay for clicks or impressions
  Your ad will be reviewed by a member of our customer support
  team, usually within 24 hours.

  If your ad meets guidelines and is approved, it will become active
  on the LinkedIn.com website.
How Will Your Ads Look and Appear?
      GRAPEVINE CHAMBER OF COMMERCE
  Ads consists of these elements:
                            Presents:
  1. Headline (up to 25 characters of text)


S oc i al M di a 1 01
           e
  2. Description (up to 75 characters of text)
  3. From: (your name or any company)
  4. Image: (50x50 pixel image)
  5. URL (website people visit once they click on your ad)

   Your ads will be eligible to appear on a variety of prominent pages
   on the LinkedIn.com website.
   Profile Page (when users view the profile of other LinkedIn members)
   Home Page (the page that users see when they log in to LinkedIn)
   Inbox (the page where users see messages and invitations to connect)
   Search Results Page (the page that results when you search for a
   member by name)
   Groups (on pages in LinkedIn Groups)
GRAPEVINE CHAMBER OF COMMERCE
               Presents:




S oc i al M di a 1 01
           e
GRAPEVINE CHAMBER OF COMMERCE
                 Presents:
           Shared Learning's

S o c i a LinkedIn e d i a 1 0 1
          l M      Overview

           LinkedIn Offerings

      Your Company Business Pages

         Advertising on LinkedIn

          Recap and Questions

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3/23/12 LinkedIn for Business Interactive Training

  • 1. GRAPEVINE CHAMBER OF COMMERCE Presents: LinkedIn for Business
  • 2. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e Marti Pevehouse Membership Director Martip@grapevinechamber.org
  • 3. GRAPEVINE CHAMBER OF COMMERCE Carlos Merla Kate Grigal Microsoft Corporation Vireo Marketing kate@vireomarketing.com Director Incubation Services
  • 4. GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn Presents: S oc i al M di a 1 01 e Shared Learning's LinkedIn Overview LinkedIn Offerings Business Pages Advertising on LinkedIn Recap and Questions
  • 5. GRAPEVINE CHAMBER OF COMMERCE Presents: 1. Make technology a learning Experience S o c i a l Constant Change 1 0 1 2. Embrace the M di a e 3. Be Aware of the “Open Kimono Syndrome” 4. Information Transformation
  • 6. GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn Presents: S oc i al M di a 1 01 e Shared Learning's LinkedIn Overview LinkedIn Offerings Business Pages Advertising on LinkedIn Recap and Questions
  • 7. GRAPEVINE CHAMBER OF COMMERCE Presents: Carlos Merla 1 0 1 S oc i al M di a e LinkedIn Overview
  • 8. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e Executive Chairman and co-Founder LinkedIn Public Company; 1001-5000 employees; LNKD; Internet industry June 2009– Present (2 years 10 months) Working on key strategic issues day-to-day at Linkedin. My focus is broad strategy, innovation, and key initiatives. Linkedin connects the worlds professionals for information sharing, productivity, and success. Your professional network is how you stay competitive as a professional: sharing tips on work practices, benchmarks, and key tools. Your professional network is how you stay up to date on your industry: key trends, information, and transformations. Your professional network is how you get the best opportunities: a job, a client, a consulting contract, or other business connections. Linkedin helps you collaborate with your network on productivity, information, and success
  • 9. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e “The question about being competitive is not just what to be competitive about today, but what to be prepared for tomorrow”
  • 10. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e “The question is not if you should use social media for your business, but how you should us it?
  • 11. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 =e Social Network
  • 12. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 =e Professional Network
  • 13. GRAPEVINE CHAMBER OF COMMERCE Presents: The Worlds Largest Audience S o c i a l of Professionals a 1 0 1 M di e Over 100 million professionals are following more than 1.9 million companies on LinkedIn
  • 14. GRAPEVINE CHAMBER OF COMMERCE Presents: S o c i a l areM d i a 1 0 1 Who e followers? these
  • 15. GRAPEVINE CHAMBER OF COMMERCE Job Seekers Presents: S oc i al M di a 1 01 e Employees Potential Customers Purchasing Managers Current Clients The Business World
  • 16. GRAPEVINE CHAMBER OF COMMERCE Top Executives to Entry Level use LinkedIn Presents: S oc i al M di a 1 01 e • Younger members use the site mostly to post résumés and network for jobs, while more experienced professionals use it to demonstrate thought leadership and expertise • Others promote their businesses, conduct market research and--perhaps most important--win new business
  • 17. They Follow Companies to ….. GRAPEVINE CHAMBER OF COMMERCE ..Stay in the know… Presents: S oc i al M di a 1 01 e Compare Products Compare Services Track Potential Clients Keep an eye on Jobs Search for Candidates
  • 18. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e LinkedIn Overview QUESTIONS?
  • 19. GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn Presents: S oc i al M di a 1 01 e Shared Learning's LinkedIn Overview LinkedIn Offerings Business Pages Advertising on LinkedIn Recap and Questions
  • 20. GRAPEVINE CHAMBER OF COMMERCE Presents: S o c i LinkedIn Offerings a 1 0 1 al M di e For Recruiters For Job Seekers For Sales Professionals Basic Premium
  • 21. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e For Recruiters
  • 22. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e For Job Seekers
  • 23. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e For Sales Professionals
  • 24. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e Premium
  • 25. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 26. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 27. GRAPEVINE CHAMBER OF COMMERCE Just left the Grapevine Chamber of Commerce event at Presents: Cowboys Golf Club. Check it out at WWW. Cowboys ….. S oc i al M di a 1 01 e
  • 28. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 29. GRAPEVINE CHAMBER OF COMMERCE Business Premium Sample of Information Presents: S oc i al M di a 1 01 e
  • 30. GRAPEVINE CHAMBER OF COMMERCE Chose which of the primary LinkedIn Offerings Presents: S oc i al M di a 1 01 e best suites your needs! For Recruiters For Job Seekers For Sales Professionals Basic Premium
  • 31. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e LinkedIn Offerings QUESTIONS?
  • 32. GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn Presents: S oc i al M di a 1 01 e Shared Learning's LinkedIn Overview LinkedIn Offerings Your Company Business Pages Advertising on LinkedIn Recap and Questions
  • 33. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e Kate Grigal Director of Client Services
  • 34. GRAPEVINE CHAMBER OF COMMERCE Presents: S o c i a l Offerings PartiII a 1 0 1 M de Company Pages LinkedIn Video Part 2
  • 35. Your Company Page GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 36. GRAPEVINE CHAMBER OF COMMERCE Presents: When members want to know S oc i al M di a 1 01 e more about your company, they look to your Company Page on LinkedIn
  • 37. Your Company… ..and the Worlds Largest Audience of Professionals GRAPEVINE CHAMBER OF COMMERCE It’s your company’s profile of record on LinkedIn and a powerful way to reach Presents: millions of professionals through word-of-mouth recommendations and trusted testimonials. S oc i al M di a 1 01 eIt’s an opportunity to reveal the human side of your company. Provide a peek at the individuals behind the brand, and highlight how members use your products in their daily lives to solve real problems. Your Company Page offers tools for you to bring your brand to life.
  • 38. What’s a Company Page? . GRAPEVINE CHAMBER OF COMMERCE It’s the central hub for your brand. Presents: Through your Company Page, you can manage all facets of your brand: your company brand, your employment brand and your product brand. S oc i al M di a 1 01 e It’s your engagement tool. Bring your brand to life by showcasing your glowing recommendations, your standout products, your best employees, and by directly messaging your followers. It’s how you grow your business virally – through word of mouth. Let your employees and customers become brand ambassadors and spread the word about your company through network-aware testimonials and recommendations. It’s a rich source of analytics. Gain insights into your followers and measure how their recommendations spread virally on LinkedIn.
  • 39. Why Create a Company Page? GRAPEVINE CHAMBER OF COMMERCE Your Company Page is your interface to millions of professionals on LinkedIn. Presents: LinkedIn members want find our more about your company, hear of job S oc i al M di a 1 01 e openings, discover what your company culture is like, and get recommendations from their network on products that may be best suited to their needs
  • 40. What Kind of Content is on Your Company Page? 1 GRAPEVINE CHAMBER OF COMMERCE When you set up your Company Page, you have an active role in deciding what content to Presents: highlight, what information to include, and how you speak to specific segments of members visiting your page.. S oc i al M di a 1 01 2 e . Your Company Page is viewer-aware, which means you can display different products and jobs to an IT manager in Pharma than you do to a Media sales professional 3 . Your Company Page is also network-aware, which means members can see who in their network works at your company and who in their network recommends your products.
  • 41. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 42. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 43. Your Company Page Overview Tab Members will be able to: GRAPEVINE CHAMBER OF COMMERCE Follow your company to stay in the loop on key developments, including job openings and other updates. Presents: Read through a high-level overview of S oc i al M di a 1 01 e your company. See who in their network is employed by your company. Access the latest news about your company through your blog posts or tweets Visit the “Employee Statistics” section to get an analytical perspective on your employees. Get a quick summary of other key company data that you choose to provide.
  • 44. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 45. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Products & Services Tab Building your showcase of recommendations Presents: Your Products & Services Tab is the S oc i al M di a 1 01 e voice of your Product (or Services) Brand. You can use this tab to showcase your Best products and services to highly targeted audiences acurate and spotlight product recommendations and engage with prospective and current customers. Listing all products and services You can create a directory -style listing that includes all your product and service offerings. Each product or service can also include: descriptions, features, images, display banners, videos, and special offers.
  • 46. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 47. What Kind of Content is on Your Company Page? Giving voice to your employment COMMERCE GRAPEVINE CHAMBER OF brand With a Premium Careers Page, you can showcase your best talent, Presents: promote job opportunities, provide insights into your company culture and hiring practices as well as S oc i al M di a 1 01 e interact with both active and passive job seekers. If you have posted any jobs on LinkedIn ,they’ll automatically appear in this section. If you have a Premium Careers Page, your jobs will be targeted to the individual member viewing the page. Customizing Content • Describe company culture, mission and values • Outline potential career paths • List awards, statistics or milestones • Provide detailed information on locations • Give details on teams, projects or corporatephilanthropy
  • 48. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 49. What Kind of Content is on Your Company Page? GRAPEVINE CHAMBER OF COMMERCE Analytics Tab Gaining insights about your following Presents: Analytics Tab visible only to administrators S oc i al M di a 1 01 e of your Company Page. You learn who is visiting your company page, which areas of your page interest them, and how this data compares against similar companies. Easy-to-read graphs dynamically populate with monthly data about the traffic to your Company Page and interactions with its content. You can also learn which industries, functions and companies make up your group of followers.
  • 50. Discovery of your Company Page GRAPEVINE CHAMBER OF COMMERCE Member discovery of your Company Page, Careers Tab and Products & Services Tab Presents: There are plenty of ways for members to organically discover your Company Page, your Careers Tab or S oc i al M di a 1 01 e your Products & Services Tab while they’re doing research or searching on LinkedIn. Organic discovery of your Company Page Your Company Page will always appear when a member types your company’s name into LinkedIn’s search box on their home page or on the Companies home page. Members may discover your Company Page when: • View the LinkedIn profile of one of your employees (Hovering your cursor over a company name brings up a mini-company prole, which links to your Company Page). • Receive a notification when your products or services are recommended by one of their connections.
  • 51. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 52. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 53. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e Your Company Business Pages QUESTIONS?
  • 54. GRAPEVINE CHAMBER OF COMMERCE What we will cover and what you will learn Presents: S oc i al M di a 1 01 e Shared Learning's LinkedIn Overview LinkedIn Offerings Your Company Business Pages Advertising on LinkedIn Recap and Questions
  • 55. GRAPEVINE CHAMBER OF COMMERCE Presents: S o c iAdvertising on LinkedIn 1 0 1 al M di a e
  • 56. Why Advertise on LinkedIn GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 57. What are LinkedIn Ads? GRAPEVINE CHAMBER OF COMMERCE LinkedIn Ads are a self-service advertising solution that allows Presents: you to create and place ads on prominent pages on the S oc i al M di a 1 01 e LinkedIn.com website. People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive
  • 58. How do you get started? GRAPEVINE CHAMBER OF COMMERCE Create an ad – write your ad in minutes using a LinkedIn account Presents: Select a target audience – determine which LinkedIn members S oc i al M di a 1 01 e should see your ad Set your budget and bid – set a maximum amount you want to spend and how much you’re willing to pay for clicks or impressions Your ad will be reviewed by a member of our customer support team, usually within 24 hours. If your ad meets guidelines and is approved, it will become active on the LinkedIn.com website.
  • 59. How Will Your Ads Look and Appear? GRAPEVINE CHAMBER OF COMMERCE Ads consists of these elements: Presents: 1. Headline (up to 25 characters of text) S oc i al M di a 1 01 e 2. Description (up to 75 characters of text) 3. From: (your name or any company) 4. Image: (50x50 pixel image) 5. URL (website people visit once they click on your ad) Your ads will be eligible to appear on a variety of prominent pages on the LinkedIn.com website. Profile Page (when users view the profile of other LinkedIn members) Home Page (the page that users see when they log in to LinkedIn) Inbox (the page where users see messages and invitations to connect) Search Results Page (the page that results when you search for a member by name) Groups (on pages in LinkedIn Groups)
  • 60. GRAPEVINE CHAMBER OF COMMERCE Presents: S oc i al M di a 1 01 e
  • 61. GRAPEVINE CHAMBER OF COMMERCE Presents: Shared Learning's S o c i a LinkedIn e d i a 1 0 1 l M Overview LinkedIn Offerings Your Company Business Pages Advertising on LinkedIn Recap and Questions