1. @GrantKenney
Twitter: Is it just for the birds?
Philadelphia, Pennsylvania
June 9, 2016
Grant Kenney, Senior Digital Strategist

2. @GrantKenney
Who I AM

3. @GrantKenney
Who I’ve worked with

4. @GrantKenney
oH, YOU’RE STILL HERE,
TWITTER?

5. @GrantKenney
Twitter? Still? Really?

6. @GrantKenney
STILL GROWING
310 MAU in Q1 2016
Source: Statistica

7. @GrantKenney
Engagement on the rise

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Gifs!!!

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Change is a’comin

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TRAVELERS WANT TO KNOW
YOU!
* via Global Web Index
Slide courtesy of Joe
Giessler!

11. @GrantKenney
TRAVELERS TWEET

12. @GrantKenney
Conversions are happening

13. @GrantKenney
Latest and greatest best practices

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Tweet length: less is more

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KEEP IT SHORT AND SWEET

16. @GrantKenney
Tweet more pictures!!!
Tweets with
pictures get about
313% more
engagements
Source: Twitter

17. @GrantKenney
Don’t just use a picture to use a
picture

18. @GrantKenney
Don’t overuse hashtags

19. @GrantKenney
Don’t overuse hashtags

20. @GrantKenney
CHOOSE APPROPRIATE
Hashtags
#PureMichiganEDU
ANYTHING can be hashtagged, so make sure you’re using
relevant – and appropriate – hashtags.
#THINspiration Goal

21. @GrantKenney #PureMichiganEDU
#THINspiration Reality
CHOOSE APPROPRIATE
Hashtags

22. @GrantKenney
Ask more questions

23. @GrantKenney
Ask more questions

24. @GrantKenney
MONITOR REGULARLY

25. @GrantKenney
LISTEN
7 in 8
social messages to
brands go
unanswered within
72 hours
Source: Sprout Social

26. @GrantKenney
LISTEN
Brands are
expected to
respond within
ONE
HOUR on
Twitter
Source: Search Engine Watch

27. @GrantKenney
http://www.marketgeorgia.org/

28. @GrantKenney
BE HUMAN
“IF YOU’RE
NOT
HAVING FUN
YOU’RE NOT
DOING IT
RIGHT”

29. @GrantKenney
Take issues ofFLINE

30. @GrantKenney

31. @GrantKenney
Use tools to help

32. @GrantKenney
Use lists…they’re free!

33. @GrantKenney
How can I use twitter to better my
content?

34. @GrantKenney
AMPLIFY CONTENT
Send out more than one tweet to promote a single piece of content. Deliver
multiple tweets with slightly different angles.
• The first tweet builds awareness
• The second tweet is in the form of a question
• The final tweet features a fact from the content being promoted
#PureMichiganEDU

35. @GrantKenney
EXTEND THE STORY

36. @GrantKenney
SOCIAL MEDIA WITH PURPOSE

37. @GrantKenney
RECYCLE

38. @GrantKenney

39. @GrantKenney
DRIVE TRAFFIC
Like Instagram, the prevalence of hashtags on Twitter allows
you to reach a multitude of people who may not be aware you
exist.
#PureMichiganEDU

40. @GrantKenney
Frequency and timing
#PureMichiganEDU
• Tweet 4-6 times per day
• Typically, posting before lunch and the early evening works best
• Use a tool like Tweriod to find your best times to post

41. @GrantKenney
analytics
Analytics are FREE and provide useful information on your
performance.
#PureMichiganEDU

42. @GrantKenney
Tweet activity
#PureMichiganEDU

43. @GrantKenney
Audience insights
#PureMichiganEDU

44. @GrantKenney

45. @GrantKenney
TwoSixDigital.co
m
@TwoSixDigital
@GrantKenney