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THE MOSCOW, RUSSIA RADIO MARKET
by
GRANT GODDARD

www.grantgoddard.co.uk
December 1996
WEEKLY REACH (= cume)

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
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

 





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







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



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

 



 










 
















 








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





The Moscow, Russia Radio Market: December 1996
©1996 Grant Goddard

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The Moscow, Russia Radio Market: December 1996
©1996 Grant Goddard

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The Moscow, Russia Radio Market: December 1996
©1996 Grant Goddard

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
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  

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 
   

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 



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

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
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
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 
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
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 
 




















page 4
AUDIENCE CROSS-TABULATION (= cross-cume)


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
 


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





 




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 


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 

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









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The Moscow, Russia Radio Market: December 1996
©1996 Grant Goddard

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

 

 

 
 






 




page 5
PLACE OF LISTENING
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 
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
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 

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
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 
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
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
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
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
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
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
 
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
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
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






 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
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 
 
 
 
 
 
 
 

















The Moscow, Russia Radio Market: December 1996
©1996 Grant Goddard

page 6
SEX INDEX
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 
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

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
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
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
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 
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
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
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
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 
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 

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
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
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 


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
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 




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









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
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
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


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

 
 
 





The Moscow, Russia Radio Market: December 1996
©1996 Grant Goddard

page 7
AGE INDEX
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 
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 

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 
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
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 
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
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
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
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
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
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
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

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
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 
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



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 
 
 

The Moscow, Russia Radio Market: December 1996
©1996 Grant Goddard

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 
 
 

















 
 
 

page 8


HOUSEHOLD INCOME INDEX









 

 

















 
 
















 









 
 
 
 
 
 
 
 
 
 
 
 
 
 
 





















































 
 
 

 
 
 





The Moscow, Russia Radio Market: December 1996
©1996 Grant Goddard

page 9
EDUCATION INDEX












 







 





 






 









 


















































































































 
 
 





 
 
 









The Moscow, Russia Radio Market: December 1996
©1996 Grant Goddard

































page 10
OCCUPATION INDEX













 



 



 




 



















 
















 
 





































































































































































 
 
 





 
 
 









 
 
 









































data: ComCon2

Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior
management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk

The Moscow, Russia Radio Market: December 1996
©1996 Grant Goddard

page 11

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  • 1. THE MOSCOW, RUSSIA RADIO MARKET by GRANT GODDARD www.grantgoddard.co.uk December 1996
  • 2. WEEKLY REACH (= cume)                                                                                   The Moscow, Russia Radio Market: December 1996 ©1996 Grant Goddard page 2
  • 3.  TOTAL HOURS LISTENED PER WEEK (= share)                                                                 The Moscow, Russia Radio Market: December 1996 ©1996 Grant Goddard                                                                               page 3
  • 4. DURATION OF LISTENING (= TSL) weekdays                                                                                                                                          The Moscow, Russia Radio Market: December 1996 ©1996 Grant Goddard weekends                                                                                                                        page 4
  • 5. AUDIENCE CROSS-TABULATION (= cross-cume)                                                                     The Moscow, Russia Radio Market: December 1996 ©1996 Grant Goddard                                          page 5
  • 6. PLACE OF LISTENING                                                                                                                               The Moscow, Russia Radio Market: December 1996 ©1996 Grant Goddard page 6
  • 7. SEX INDEX                                                                                                                  The Moscow, Russia Radio Market: December 1996 ©1996 Grant Goddard page 7
  • 8. AGE INDEX                                                                                                                                                                                        The Moscow, Russia Radio Market: December 1996 ©1996 Grant Goddard                                           page 8
  • 9.  HOUSEHOLD INCOME INDEX                                                                                                                                                          The Moscow, Russia Radio Market: December 1996 ©1996 Grant Goddard page 9
  • 10. EDUCATION INDEX                                                                                                                                                                             The Moscow, Russia Radio Market: December 1996 ©1996 Grant Goddard                               page 10
  • 11. OCCUPATION INDEX                                                                                                                                                                                                                                                                                              data: ComCon2 Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk The Moscow, Russia Radio Market: December 1996 ©1996 Grant Goddard page 11