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Clara Shih Slides: April Facebook Developer Garage

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GrantBell

This document discusses how businesses must adapt to succeed in the Facebook era. It summarizes that Facebook has become a trusted online forum for personal identity where users share photos, interests, and connections to friends. As a result, user expectations have changed and businesses are now expected to provide personalized interactions and transitive trust. The document also describes how new modes of communication on Facebook foster weak ties and capture long tail audiences. It provides an example of a recruiting app called Jobs4MyFriends that leverages employee referrals through Facebook.

TechnologyEntertainment & Humor
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Winning in the Facebook Era The business and cultural changes every Facebook developer must understand “This book recognizes that we’ve come to a place where people can represent their real identity—and Clara Shih use the social filters on the Web to connect with the world around 8 April 2009 them.” —Sheryl Sandberg Chief Operating Officer, Facebook
Trusted forum and template for online ID Photos and interests Demographics Employer, school, city Friends Socially acceptable! TheFacebookEra.com
World Wide Web of People TheFacebookEra.com
As a result, user expectations have changed Expected due diligence Personalized interactions Transitive trust TheFacebookEra.com
Inventing new modes of communication Casual But emotional Foster weak ties Capture long tail TheFacebookEra.com
My app: Faceconnector (originally Faceforce) I realized Facebookis CRM TheFacebookEra.com
Recruiting Example: Jobs4MyFriends Employee referrals are one of the best ways to source candidates TheFacebookEra.com
Q&A email clara@thefacebookera.com fbpagefacebook.com/thefacebookera my book available today TheFacebookEra.com

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Clara Shih Slides: April Facebook Developer Garage

  • 1. Winning in the Facebook Era The business and cultural changes every Facebook developer must understand “This book recognizes that we’ve come to a place where people can represent their real identity—and Clara Shih use the social filters on the Web to connect with the world around 8 April 2009 them.” —Sheryl Sandberg Chief Operating Officer, Facebook
  • 2. Trusted forum and template for online ID Photos and interests Demographics Employer, school, city Friends Socially acceptable! TheFacebookEra.com
  • 3. World Wide Web of People TheFacebookEra.com
  • 4. As a result, user expectations have changed Expected due diligence Personalized interactions Transitive trust TheFacebookEra.com
  • 5. Inventing new modes of communication Casual But emotional Foster weak ties Capture long tail TheFacebookEra.com
  • 6. My app: Faceconnector (originally Faceforce) I realized Facebookis CRM TheFacebookEra.com
  • 7. Recruiting Example: Jobs4MyFriends Employee referrals are one of the best ways to source candidates TheFacebookEra.com
  • 8. Q&A email clara@thefacebookera.com fbpagefacebook.com/thefacebookera my book available today TheFacebookEra.com