A handy model you can use to evaluate business viability or revenue potential of concepts for the mobile network operator. The follow the money busienss mode

1. The
“Follow The Money”
Business Model

2. Quote from a typical email that
lands in my inbox.

3. What they are looking for
is one of these.

4. And you need
something simple to
evaluate with.

5. Let‟s construct a model
that we can use

6. It all starts with this guy,
the consumer…
Interacting with the
mobile operator
SMS MMS Voice Data
Operator’s Core Network

7. using one of these
typical modalities
SMS MMS Voice Data
Operator’s Core Network

8. This modality opens
some interesting and
complex opportunities
SMS MMS Voice Data
Operator’s Core Network

9. Android
iOS
WWW
Smart phones opened
to door to entirely new
revenue channels
SMS MMS Voice Data
Operator’s Core Network

10. Android
iOS
WWW
Payments
And new revenue
threats as well
SMS MMS Voice Data
Operator’s Core Network

11. Android
iOS
WWW
Payments
Add interconnect
revenue potential
SMS MMS Voice Data
Operator’s Core Network

12. Android
iOS
WWW
Payments
And off-net service
potential…
SMS MMS Voice Data
Operator’s Core Network

13. Android
iOS
WWW
Payments
You get a tidy model to use for
business case validation
“Follow The Money”
SMS MMS Voice Data
Operator’s Core Network

14. Android
iOS
WWW
Payments
SMS MMS Voice Data
Operator’s Core Network

15. Curious to see how
it might work?

16. Let‟s take mobile call
completion as an
example
SMS MMS Voice Data
Operator’s Core Network

17. 70
Successful
30
Unanswered
Mobile calls typically
have a 70% success
rate

18. 70
Successful
30
Unanswered
Unsuccessful calls
might go to voicemail

19. 70
Successful
30
Unanswered
70% 30%
Active
But only 30% have
Voicemail
voicemail active

20. Which gives us this model
70
Successful
30
Unanswered
70% 30% Message Retrieval
Active
Voicemail
Missed Call Notification

21. Where it is easy to
“Follow the Money”
Call Activity
70
Successful
Call Activity
30
Unanswered
70% 30% Message Retrieval Call Activity
Active
Voicemail
Missed Call Notification Notifications

22. Will the big „concept do
any of these things? Stimulate Call
Return Activity
Increase Call
Success Rates
70
Successful
Stimulate Call
30
Activity Unanswered
Increase Increase
Voicemail Voicemail
Increase Voicemail
Deposit Rates Retrieval Rates
Penetration
70% 30% Message Retrieval
Active
Voicemail
Provide Increase the
Alternatives to Missed Call Notification Value of
Voicemail Notifications

23. Is it going to move the
needle?
NO Move on …
YES Build a probable
revenue model

24. LinkedIn Profile- Click Here
www.graham-mcinnes.com