To create awareness about the exclusive four part series on the reigning IPL champions Kolkata Knight Riders. Diverting people from the online community to watch the programme with
interesting campaign to get maximum reach and viewership.To get more interaction on the social media platforms and encourage fans to
participate actively on the page.
6. Campaign Objectives
• To create awareness about the exclusive four part series on the reigning IPL
champions Kolkata Knight Riders.
• Diverting people from the online community to watch the programme with
interesting campaign to get maximum reach and viewership.
• To get more interaction on the social media platforms and encourage fans to
participate actively on the page.
7. Core Strategy
• To build up on the fact that two BIG things are coming together on Discovery
Channel i.e. Cricket and Bollywood.
• To highlight KKR’s transformation from a Motley crew of struggling players to
the formidable champions they now are – As that was the theme of the series
• #DiscoveryLivingWithKKR was used officially to spread the message on
Facebook and Twitter.
8.
9. Facebook Insights
• Total fan growth during the campaign: 152,583
• Talking about on our Facebook page has increased to 105,531
• Average campaign reach for Living with KKR: 359,340
• Total reach for all the Living With KKR Posts: 6,788,288
10. Total engagement for the campaign:
• Total number of Likes on the Living With KKR posts: 33,548
• Total number of Comments on the Living With KKR posts: 1,123
• Total number of Shares on the Living With KKR posts: 1,154
Average number of engagement per post:
• Average number of Likes per post: 1,198
• Average number of Comments per post: 40
• Average number of Shares per post: 41
Facebook Insights
28. Twitter Insights
• Timeline Deliveries: 14,129,692
• Reach: 1,325,979 (More than 1.3 Million people on Twitter)
• Number of Tweets: 10,285
• Contributors: 1,124
• Number of followers increased: 770
38. YouTube Videos
Video Titles Views Likes
Living With KKR - Promo 3,170 25
Living With KKR - Exclusive Promo 104,719 53
Living With KKR - From Tears to Triumph 3,996 28
Living With KKR - Promo 1,893 10
Living With KKR - Kolkata 112,597 30
39. YouTube Videos
Video Titles Views Likes
Living With KKR - Exclusive Clip 2,895 23
Living With KKR - SRK Missed Call 846 10
Living With KKR - SRK Message 2,834 28
Living With KKR -- IPL Auction 982 10
Living With KKR -- Gautam Gambhir 1248 13