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I Wanna Be Found Using SEO to Enhance Your Job Search
Goals for Tonight's Presentation ,[object Object],[object Object],[object Object],[object Object]
About Tonight's Session ,[object Object],[object Object],[object Object],What This Presentation Won't Do
As A Professional ,[object Object],[object Object],[object Object],[object Object],[object Object],As A Blogger/Writer ,[object Object],[object Object],[object Object],[object Object],Background
Goal: Optimize presence in search to establish professional expertise and provide relevant background information to potential recruiters/employers
Professional Target Keywords Non-profit Community  Engagement Development Fundraising OR โ€œfund raisingโ€ Social Media Outreach Strategy Project OR Program Chicago OR 60629 Personal Interest Keywords Comics OR Graphic Novels Popular Culture Doctor Who Sherlock Holmes Television Ideal Keyword List   Goal: Increase frequency & presence of career/professional keywords while maintaining personal interest keywords
Optimizing Content - Blogs ,[object Object],[object Object],[object Object],[object Object]
Optimizing Social Media Professional keywords generated from past activities, job descriptions , and professional/personal interests ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Optimizing Resume & Applications Optimizing online content is  not  a substitute for regular job search activities
Some Notes About Linked In ,[object Object],[object Object],[object Object]
More Notes About Linked In ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bringing it All Together โ€“ Communications Hub ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword-Rich Intro Text  with links to content Links to online content About.me  Social Media  Profile
Google Search Results โ€“ August 2010 Search for โ€œGordon Dymowskiโ€ on Google on 08/13/11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results โ€“ Tag Cloud Generated using Google with Search Cloudlet Extension for Firefox on 08/13/11  Increased frequency of keywords related to professional efforts; potential to expand professional presence in search
Results โ€“ Personal Job Search (August) ,[object Object],[object Object],[object Object]
Results โ€“ Linked In (August) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interim: August 2011 โ€“ January 2012 ,[object Object],[object Object],[object Object],Question: Will this system sustain results over time  with diminished job search activity?
Google Search Results โ€“ 01/18/2012 Search for โ€œGordon Dymowskiโ€ on Google on 08/13/11 ,[object Object],[object Object],[object Object],[object Object]
Google Tag Cloud โ€“ 1/18/2012 Generated using Google with Search Cloudlet Extension for Chrome
Results โ€“ Linked In/Interviews (Jan 2011) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ย 
Upcoming Events/Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information Gordon Dymowski [email_address] (773) 809-4473 http://linkd.in/gordondym www.gordondymowski.com

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I Wanna Be Found - Job Seeking and SEO (01/2012 Edition)

  • 1. I Wanna Be Found Using SEO to Enhance Your Job Search
  • 2.
  • 3.
  • 4.
  • 5. Goal: Optimize presence in search to establish professional expertise and provide relevant background information to potential recruiters/employers
  • 6. Professional Target Keywords Non-profit Community Engagement Development Fundraising OR โ€œfund raisingโ€ Social Media Outreach Strategy Project OR Program Chicago OR 60629 Personal Interest Keywords Comics OR Graphic Novels Popular Culture Doctor Who Sherlock Holmes Television Ideal Keyword List Goal: Increase frequency & presence of career/professional keywords while maintaining personal interest keywords
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Keyword-Rich Intro Text with links to content Links to online content About.me Social Media Profile
  • 14.
  • 15. Results โ€“ Tag Cloud Generated using Google with Search Cloudlet Extension for Firefox on 08/13/11 Increased frequency of keywords related to professional efforts; potential to expand professional presence in search
  • 16.
  • 17.
  • 18.
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  • 20. Google Tag Cloud โ€“ 1/18/2012 Generated using Google with Search Cloudlet Extension for Chrome
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  • 24. Contact Information Gordon Dymowski [email_address] (773) 809-4473 http://linkd.in/gordondym www.gordondymowski.com