Tips and tricks for getting the word out to supporters of your non-profit or school that they can earn donations to support your cause through the GoodDining program.

1. Tips for Marketing GoodDining
A step-by-step campaign to increase participation and
maximize donations through your membership

2. GoodDining: What’s Inside
1. What is GoodDining?
2. How It Works
3. Step 1: Where to Start?
4. Step 2: The Message
5. Step 3: Excite Your Supporters
6. Easy Ways to Earn Your Donations
7. GoodIdeas
8. Date, Dine, Donate
9. Frequently Asked Questions
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3. What is GoodDining?
• GoodDining is a joint venture between GoodSearch.com and the Rewards
Network
• GoodDining is the nation’s first 365 day-a-year dine for charity program
• GoodDining has over 10,000 restaurants participating nationwide so your
supporters can dine locally or on the go anywhere in the U.S.
• Program members earn a 2.5% donation on the first $750 spent; 5%
thereafter – includes tax & tip
• Earn an additional 1% donation when you complete a post-dining survey of
the restaurant within 30 days
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4. How Good Dining Works
What to Do
• Enroll in the GoodDining program by completing the form and registering a
credit or debit card
• Dine out at participating restaurants on days when donations can be earned
and pay with your registered card
Where to Dine
• Eat or Take out at local bistros and fine-dining
• Use GoodDining search to find these participating restaurants in your local
area
What You’ll Get
• When you provide a valid email address and marketing permission, you’ll
earn 2.5% donation when you dine at a participating restaurant
• The more you dine out, the more donations you’ll earn – up to 6%
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5. Step 1: Where to Start
• Search for restaurants in your
local area
• Choose 3 or 4 that are popular
and somewhat diverse
• Nice Restaurant
• Pizza Place
• Family Restaurant
• Diner
• Ice Cream Parlor
• Note the total number of
participating restaurants in your
local area
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6. Step 2:The Message
• Tell your supporters what GoodDining is:
The first 365-day a year Dine for Charity Program
• Explain how the program supports your non-profit
GoodDining donates up to 6% of your check including tax & tip to our
organization
• Make the program relevant by referencing local participating restaurants
Ordering a pizza for movie night? Try Mama’s Pizza and use your registered
GoodDining Credit or Debit Card to benefit our organization!
• Let them know how many restaurants are in your area
Thinking about going out to eat? There are over 187 GoodDining
restaurants in the San Francisco Bay Area!
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7. Step 3: Excite Your Supporters
(Slide 1 of 3)
Email
Dear Friend of the ASPCA,
You have the opportunity to make a
difference every time you dine at a local
restaurant or order take out.
Register for the GoodDining program and up to 6% of your check – tax and tip
included – can be donated to support our cause.
There are over 10,000 participating restaurants nationwide including upscale
chains like Macaroni Grill and local restaurants like the Persimmon Café.
You can help us continue our mission and support our cause 365 days a
year, all you have to do is go out to eat.
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8. Step 3: Excite Your Supporters
(Slide 2 of 3)
Facebook
• Start by announcing the program
There is a new way to donate to our
cause just by going out to eat! Register
for GoodDining and you can earn up to
a 6% donation of your total check
including tax and tip from any one of
10,000 participating restaurants! Find out
more here: http://bit.ly/rD9FCc
• Be local and relevant to your supporters by showcasing local participating
restaurants
Feel like Mexican tonight? You should try Colibri on Geary St. Excellent
tapas! You can earn up to a 6% donation of your total check including tax
and tip! You can check it out here: http://www.colibrimexicanbistro.com/
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9. Step 3: Excite Your Supporters
(Slide 3 of 3)
Twitter
• Start by announcing the program
Hungry? Try GoodDining! Eat at a
participating restaurant and they’ll
donate up to 6% to our cause! Register
here: http://bit.ly/rD9FCc Pls RT!
• Be local and relevant to your supporters
by tweeting about local participating
restaurants
Feel like Mexican tonite? Try Colibri on
Geary St and earn donations for our cause!
Register with GoodDining here: http://bit.ly/rD9FCc
• Encourage a conversation
Are you dining for our cause? We want to know! Share your dining experience –
tweet about where you had dinner!
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10. Easy Ways to Donate
• Don’t fight over who gets to pick up the tab, explain to your friends that you
earn donations when you pay with your registered GoodDining Credit or
Debit Card. Have them pay you cash and you pay with your registered
GoodDining credit card.
• Meeting with a local business to discuss how they can support your
organization? Take them to a GoodDining restaurant and drive your point
home when you earn a donation from your meal.
• Having an event and need to feed a lot of volunteers? Order pizza from a
participating restaurant take some of that money back when you earn a
donation.
• Always tip well, .
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11. GoodIdeas: Let’s Have Dinner
Together (Slide 1 of 3)
1. Pick a participating restaurant that is locally popular
2. Create an event at this local restaurant
3. Use a free event website like http://www.eventbrite.com to create your
registration page
4. Send an invitation to all of your supporters via email, facebook and or twitter
5. Encourage your participants to post updates and pictures or check-in to
social media to create exposure for your organization
6. Follow up with a thank you and let your supporters how much was raised
during the event
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12. GoodIdeas: Dine For Charity
Campaign (Slide 2 of 3)
1. Pick a week or month out of the year for a Dine for Charity Campaign
2. Set a goal for GoodDining donation earning for the duration of your
campaign based on the number of supporters you have or the size of your
local community
3. Publicize your event with press releases, social media posts and emails or
letters to your support base
4. List all the restaurants in the local area that participate in the GoodDining
program in your advertising and on your website
5. Regularly communicate to your user base how much has been earned
during the event to encourage them toward your goal
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13. GoodIdeas: Double Dipping
(Slide 3 of 3)
1. Chose a GoodDining restaurant in your area and host a Charity Auction in
their banquet room
2. Tell your supporters about the event and let them know that it’s a
GoodDining restaurant
3. Begin the event with dinner and remind your supporters to pay with their
GoodDining- registered credit or debit card
4. Have the charity auction
5. Communicate how much was earned through the auction and GoodDining
checks after the event.
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14. Date, Dine, Donate (and a little fun)
• If you’re going out on a first date, suggest a restaurant that participates in
the GoodDining program
• Encourage your date to try the most expensive thing on the menu, or order
a number of appetizers if your date can’t decide between several tempting
options
• Make sure you order a really good bottle of wine
• If you’re not completely stuffed – try one or more desserts
• Impress your date by picking up the whole check, TIPPING BIG and
explaining how your date has impacted your favorite charity
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15. Frequently Asked Questions
(Slide 1 of 4)
• Q. Why do I have to register a credit/debit card with GoodDining
Program?
• A. Our goal with the GoodDining Program is to provide members with an
easy-to-use rewards program that is totally discreet. We have special
processing technology that tracks the use of credit and debit cards
registered with us when they're used at participating restaurants, bars and
clubs.
We can then track members' spending and automatically deposit donations
into the designated GoodDining account. This way, there are no ID cards to
present or coupons to clip. The restaurant, bar or club will not know about
you earning donations. Please note that the GoodDining Program will never
charge your credit/debit card without your permission. You may review
our Privacy Policy here.
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16. Frequently Asked Questions
(Slide 2 of 4)
• Q. Is GoodDining.com a secure website?
• A. Yes. When you register your credit card or access your account
information, you are accessing our secure server. The secure server
software (SSL) encrypts all information you input before it is sent to us.
Additionally, all of the customer data we collect is protected against
unauthorized access.
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17. Frequently Asked Questions
(Slide 3 of 4)
• Q. How does my dining activity get tracked?
• A. When you pay your bill for a qualified dine at a participating
restaurant, bar or club using a credit/debit card you've registered with
us, we track your total transaction amount and award donations based on
your current Membership Level, which are automatically deposited into your
GoodDining account.
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18. Frequently Asked Questions
(Slide 4 of 4)
• Q. Do I need to let the restaurant know I'm a member of the
GoodDining Program?
• A. No. The GoodDining Program is a totally discreet way to earn
donations, with the following features:
• No ID card to present.
• No special coupon to redeem.
• No membership number to remember.
• No one knows you're using the GoodDining Program.
• Fine more answers at: http://www.gooddining.com/faqs.htm
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19. Thank You
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