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Chapter 19: Managing Marketing and Selling Communications Show and Tell Presentation
- 1. Share the Gift of Health Chapter 19: Managing Marketing and Selling Communications Golda Camille Go May 9, 2013 www.goldacamillego.blogspot.com/ Photo Source: Google and Healthway Medical Thursday, May 9, 2013
- 2. Managing Marketing and Selling Communications • Direct Marketing • Interactive Marketing • Creating a Buzz (Viral Marketing) • Word of Mouth • Personal Selling Thursday, May 9, 2013
- 3. Direct Marketing • “ is the consumer-direct channels to REACH and DELIVER goods and services to customers without using market middlemen.” Source: Marketing Management, Kotler and Keller, 13th Ed. Thursday, May 9, 2013
- 4. Direct Marketing Direct Mail Catalog Marketing Telemarketing TV shopping Kiosk Thursday, May 9, 2013
- 5. Team of Lead Generation Telemarketers Team of Wellness Professionals Catalog, Flyers, Inserts Concierge/ Kiosk TV Commercials Thursday, May 9, 2013
- 6. Interactive Marketing • Easy access • Personalized and Direct • Search Ads, Display and Banner Ads • Catchy and Responsive Thursday, May 9, 2013
- 7. Websites and e-Marketing Thursday, May 9, 2013
- 8. Websites and e-Marketing Thursday, May 9, 2013
- 9. Online Promotions Thursday, May 9, 2013
- 10. Creating a Buzz! 1 influencer spreads from one to another... Compelling information To the Community Thursday, May 9, 2013
- 11. Word of Mouth Thursday, May 9, 2013
- 12. Personal Selling • What the prospect has NOW. • What the prospect ENJOYS most. • What the prospect would ADJUST • Who is the DECISION maker. • What SOLUTION can you offer? Thursday, May 9, 2013
- 13. Summary • Direct Marketing is the act of DELIVERING and REACHING the products to the consumers. • Interactive Marketing conveniently reaches out to consumers with direct response from them. Thursday, May 9, 2013
- 14. Summary • Creating a Buzz is like starting a brushfire! • Personal selling is understanding what your consumers NEED and what you can offer them. Thursday, May 9, 2013
- 15. Remember this... Take charge... You’re just one click away! www.healthway.com.ph www.facebook.com/healthwaymedical Thursday, May 9, 2013
- 16. Share the Gift of Health Chapter 19: Managing Marketing and Selling Communications Golda Camille Go May 9, 2013 www.goldacamillego.blogspot.com/ Photo Source: Google and Healthway Medical Thursday, May 9, 2013