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The 5 Personas of
Customer Feedback
To get the most wholistic view
of your customers’ experience, you
must obtain feedback from as
many of them as possible; but not
every customer is the same...

So how do we effectively collect
feedback from so many
customers? Local Viewpoints
has identified 5 different
kinds of people, and we’ve tailored
our tools to appeal to each.

Innovator
Advocates

Protector

Negative
Ninny

Gamer

Advocates
The advocates recommend

Local Viewpoints allows

their favorite business to

your customers to speak

their friends, especially if the

on your behalf with just

process is simple.

the click of a few buttons.

Suggestions?

Innovator
The innovator wants to share

Local Viewpoints provides you

their ideas with you, and you

with a modern mobile suggestion

should listen! Their thoughts

box, allowing you to improve

could improve your business

the things customers care about.

SLOW

WAT
CONS CH FOR
T
INFOR RUCTIVE
MATIO
N

Negative Ninny
The Negative Ninny likes to identify

Local Viewpoints tools continues

the one or two faults in your

to probe for areas of dissatisfaction,

business, yet still recommends

identifying customers at risk.

your business to friends.

SHERIF

Protector
The protector needs to tell you

Local Viewpoints’ structured

and the world about their

reviews and real time alerts

precieved poor experience

reduces the negative impact of

with your business.

a protectors feedback.

Win $100

!

L
L
L

L
$100

L

Let’s Play

Gamer
The gamer wants to win some

Local Viewpoints offers a

money. They will give you

$100 monthly sweepstakes to

feedback if you give them a

give the gamer that extra perk.

chance to try their luck.

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Customer Feedback Persona's

  • 1. The 5 Personas of Customer Feedback To get the most wholistic view of your customers’ experience, you must obtain feedback from as many of them as possible; but not every customer is the same... So how do we effectively collect feedback from so many customers? Local Viewpoints has identified 5 different kinds of people, and we’ve tailored our tools to appeal to each. Innovator Advocates Protector Negative Ninny Gamer Advocates The advocates recommend Local Viewpoints allows their favorite business to your customers to speak their friends, especially if the on your behalf with just process is simple. the click of a few buttons. Suggestions? Innovator The innovator wants to share Local Viewpoints provides you their ideas with you, and you with a modern mobile suggestion should listen! Their thoughts box, allowing you to improve could improve your business the things customers care about. SLOW WAT CONS CH FOR T INFOR RUCTIVE MATIO N Negative Ninny The Negative Ninny likes to identify Local Viewpoints tools continues the one or two faults in your to probe for areas of dissatisfaction, business, yet still recommends identifying customers at risk. your business to friends. SHERIF Protector The protector needs to tell you Local Viewpoints’ structured and the world about their reviews and real time alerts precieved poor experience reduces the negative impact of with your business. a protectors feedback. Win $100 ! L L L L $100 L Let’s Play Gamer The gamer wants to win some Local Viewpoints offers a money. They will give you $100 monthly sweepstakes to feedback if you give them a give the gamer that extra perk. chance to try their luck.