Go for Happy Profit by Herman Toch at TEDxBrainport Eindhoven 2013: The world in transformation, the purpose of business, creating reasons for happiness and the meaning of Happy Profit!

1. Profession
Company
Website
Synopsis
Name

2. HERMAN TOCH | TEDX
Brainport | JUNE 2013

5. PROBABLY HE FOOLED US ON MANY OCCASIONS WITH HIS STORIES

8. Isn’t it time to ask ourselves some very fundamental questions?
Isn’t it time we take responsibility for solving the problems we helped creating?

9. ISN’T IT TIME WE SHAPE BRANDS AGAIN THAT WE ARE PROUD OF?
Not only because of their profit or their market share but also because of what they stand for

10. OUR BRANDS HAVE
BECOME IRRELEVANT
FOR CONSUMERS!
WE ARE ON THE OTHER
SIDE OF THE FENCE

11. BE ON THE
SAME SIDE
OF THE FENCE?
DO YOU REALLY CARE ABOUT ME?
DO YOU REALLY TRY TO MAKE THINGS BETTER FOR ME?
CAN I REALLY TRUST YOU?
DO YOU REALLY TRY TO MAKE MY WORLD A BETTER PLACE?
DO I GET A VOICE?

12. THE FUTURE IS…
A WORLD IN
TRANSFORMATION

13. ON OUR WAY TO A NEW WORLD
TIME
WHATWESEE
PRESENT WORLD REALITY NEW WORLD REALITY

14. TIME
WHATWESEE
OLD WORLD TRANSITION PHASE NEW WORLD
NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE

15. TIME
WHATWESEE LOOKING FOR A NEW
ORGANZING IDEA
THE GOOD LIFE ?
NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE

16. ‘A NEW WORLD’ GENERATION
OF MARKETEERS CREATING
‘NEW WORLD COMPANIES’

17. CREATING REASONS FOR
PEOPLE TO BE HAPPY
THE PURPOSE OF
YOUR BUSINESS
Profit maximalization?
The purpose of business is the
business of purpose

18. Profit is a reward for
what we do and why we
do the things we do.
GO FOR HAPPY PROFIT

19. +2 = happy profit = Purpose & Principle driven, inspiring
people in their search for the good life, the issues are an
opportunity, companies are integral part of society
+1 = good profit = take responsibility for the issues.
Positive on People & Planet
- 1 = bad profit = short term profit maximalization, the
costs are socialized, no attention given to the issues we
create

20. +2 = happy profit = Purpose & Principle driven, inspiring
people in their search for the good life, the issues are an
opportunity, companies are integral part of society
+1 = good profit = take responsibility for the issues.
Positive on People & Planet
- 1 = bad profit = short term profit maximalization, the
costs are socialized, no attention given to the issues we
create
Profit
Optimisation

22. Please share the idea of happy profit
goforhappyprofit.com
= sustainable profit
= creating brands and companies we are proud of
= help creating a better world

23. give your dollar to
a project building
happy profit
MAKING
THE FUTURE …