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We have helped many races around the country increase their race day revenue 15% to 
50%, and in some case double, triple and even quadruple their investment
We do this by solving three inherent problems within the industry today. 
1) Race registrations are leveling off.
2) Sponsorship revenue is stagnant.
3) Races are not standing out from their competitors.
These are the three problems we solve.
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Why is this happening?
1) Race registrations are leveling off.  Too many choices – lots of running races.
2) Sponsorship revenue is stagnant.  Same ol’ choices – no return on investment.
3) Races are not standing out from their competitors.  Just like in business, races must 
find a way to STAND OUT from the others and bring more value. 
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How do we solve these problems?
1. Four weeks prior to the start of your race throughout the city of Chicago.  We do 
this to drive registrations.
• Similar to TV, Radio, Internet advertising ‐ we include your ads in a loop of advertisers ‐ for 12 hours 
every day (M‐F) ‐ your ad plays 60 times every hour for 60 hours per week for four (4) weeks.
2. 60‐times per hour 
• Show some of your ads, plus show sponsor ads. 
3. Four hours of exclusive use on Race Day 
• Show sponsors, videos, social media interactions, much, much more.
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Only advertising medium on planet offering all of 
these features & benefits rolled into one solution.
• Ability to change your message instantly
• Schedule messages to play in certain locations or at certain times
• Show animated messages
• Show video ‐ taped, streaming or Live
• Show live television
• Interact with people using social media ‐ while building your social media presence
• Two screens ‐ get twice the exposure
• Use of full sound system and microphone
• Your messages seen every minute (60 times every hour)!
• LED Screens ensure your message is seen vividly ‐ both day or night
• Full accountability through our online software ‐ Ad Manager (patent pending)
• 244 total hours of coverage
• 19,200 ad plays (throughout the city and at great concert, theater and sporting events)
• And generate more sponsorship revenue
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Pricing
Champions Package Runner‐Up Package 
• 4 weeks of shared pre race coverage throughout 
the city, 12 hours per day (8am‐8pm), 5 days per 
week (M‐F) – Total 240 hours.
• 4 hours of on‐site exclusive coverage
• Camera operator, Camera, Tripod, Microphone
• Sound System
• Ad Creation:
• (6) Citywide Sponsor Ads (Pre‐Race)
• (1) Custom Social Media Templates 
• (6) Big Screen Big Shot Sponsor Ads
• (5) Finish Line Cam Sponsor Ads
• (2) Scoreboard Sponsor Ads
• (1) Pre‐Race Pump Up Video Montage
Everything in the Big Shot Package, except:
• 4 weeks pre race coverage
• Camera operator, Camera, Tripod, Microphone
• Ad Creation:
• (1) Pre‐Race Pump Up Video Montage
$2300$3900
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Sponsorship Activations – Pre Race Citywide
Tie in your brand…
With the Event…
Each citywide sponsorship activation 
includes sponsor (large) with tag or 
logo (small) or race.
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Sponsorship Activations – Pre Race Citywide
Tie in race…
With your brand.
Each citywide sponsorship activation 
includes sponsor (large) with tag or 
logo (small) or race.
0
Sponsorship Activations – Pre Race Citywide Route
• 50% of total Pre‐Race inventory
• 1200 ad plays throughout Chicago
• Each sponsor can show up to 5 different messages
• 6 sponsors
0
Sponsorship Activations – Scoreboard 
Your brand on lower third banner.
Each sponsor can show up to 3 
different messages.
0
Sponsorship Activations – Scoreboard 
Your brand on lower third banner.
Each sponsor can show up to 3 
different messages.
0
Sponsorship Activations – Big Screen Big Shot 
• Shown on Race Day – 250 Times
• Each sponsor can show up to 5 
different messages.
• Unlike Pre‐Race Activations, 
Sponsor has 100% screen (does not 
have to tie‐in with Race)
0
Sponsorship Activations – Big Screen Big Shot 
• Shown on Race Day – 250 Times
• Each sponsor can show up to 5 
different messages.
• Unlike Pre‐Race Activations, 
Sponsor has 100% screen (does not 
have to tie‐in with Race)
0
Sponsorship Activations – Finish Line Cam
• Shown on Race Day – 200 Times
• Each sponsor can show up to 3 
different messages.
Live Video as runners cross finish line
*Must have video camera hooked‐up
Sponsor banner ad… seen by all 
who finish strong!
0
Sponsorship Activations – Finish Line Cam
• Shown on Race Day – 200 Times
• Each sponsor can show up to 3 
different messages.
Live Video as runners cross finish line
*Must have video camera hooked‐up
Sponsor banner ad… seen by all 
who finish strong!
0
Sponsorship Activations – Get Social
• Shown on Race Day – 1350 Times before, during 
and after race!
• 3 Custom Templates Created
• Build Social Media followers
• Create interactive conversations!
Live Tweets, Facebook posts on the Big Screen 
with your Sponsors #hasthag
Racers can see their 
pictures on the Big Screen!
0
Sponsorship Activations – Get Social
• Shown on Race Day – 1350 Times before, during 
and after race!
• 3 Custom Templates Created
• Build Social Media followers
• Create interactive conversations!
Live Tweets, Facebook posts on the Big Screen 
with your Sponsors #hasthag
Racers can see their pictures 
on the Big Screen!
0
Sponsorship Activations – Get Social
Custom Templates Created
0
Sponsorship Activations – Pre‐Race Pump Video 
and Message Undivided Attention
0
So many Benefits – One Solution!
0
Rev‐Up Race Day Revenues with GoLite Ads
(888) 674‐1188
Spaces are filling up. 
Lock in your Event Date today.
www.GoLiteAds.com/Racing

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