The document summarizes a mobile research study conducted by Valuewait and LRKC to understand how mobile technology impacts people's life rhythms and happiness. The study used a mobile survey and photo assignment with over 1,200 Dutch respondents to gain insights into transportation habits, activities while traveling, and what people carry with them on the go. Key learnings included that mobile research can effectively engage participants and collect contextual data to understand travel behaviors.

1. Mobile Research Conference
because we are curious...

2. Mobile interaction
• Interaction is part of our lives!
• Relationships only exist on the premises of
interaction
• And just as in real life:
• It must be easy to participate
• It must not take too much effort
• Taking part in interaction should add value
• Interaction should be based on reciprocity

3. Mobile interaction
We are Valuewait,
The Mobile Interaction Company

4. Valuewait
Valuewait facilitates mobile interaction for
• Mobile research
• Mobile marketing & sales
• Mobile solutions

5. Valuewait
• In the browser (“App in the cloud”) and with
native Apps
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6. Valuewait Panel
• Panel of mobile respondents
• Who all have indicated when and how often
they are available to participate
• And are invited to participate
• Participants are rewarded when they
participate for spending time

7. Non panel
• Clients can also invite consumers who are
not in the Valuewait panel
• Clients customer bases
• Publishers and media companies reach
• Any random consumer (passing by)

8. Mobile interaction:
Everybody at your fingertips

9. Case

10. LRKC
• Independent knowledge centre
• Focus on The Netherlands
• Structural research in the different aspects of
Life Rhythm, with goal to achieve an optimal
balance in Life Rhythm
• New (technological) developments change
people’s Life Rhythm and are the topics of
research

11. Goal of research
• Diagnose how the usage of (mobile) ICT is
impacting the way Dutch people experience
“being on the move”, how this impacts their
life rhythm and their overall happiness.

12. Research setup
• Research split up in two phases
• First phase: mobile research - N = 1.200
• Second phase: online dialogue - N = 600

13. Research setup
Mobile research:
• Approximately 60 questions divided into two
sessions
• Two groups: man & woman
• All kinds of questions, including nested
• Picture response based on gender

14. Research setup
• Photograph assignment
• Respondents were invited with a Text
message
• At their designated moment
• During their daily commute
• No Geolocation used

15. Examples

16. Examples

17. Photo assignment
• Take a photograph of the bag you are
carrying with you
• E-mail this photo to Valuewait
• More than 450 photo’s received
• Photo’s provided nice insight in what people
carry with them

18. Photo assignment

19. Results
• Insights in influence of modes of transportation on
stress, Life Rhythm and happiness
• Insights in impact of activities while on the move on
stress, Life Rhythm and happiness
• Insights in dimensions in travel time perception
• Typology of Dutch travellers based on how they
prepare for travel and what they carry with them

20. Learnings
• Mobile research is powerful for engaging with
people and capturing relevant data in a contextual
manner
• Conversion to participation was excellent
• Mobile research decreased the data collection time
• Combining mobile research with an online dialogue
provided for capabilities to clarify findings by
extending the dialogue

21. Valuewait, The Mobile Interaction Company
Databankweg 18
3821 AL AMERSFOORT
The Netherlands
www.valuewait.com