The document provides an overview of getting started with social media for organizations. It discusses choosing a name for social media accounts, setting up profiles on key platforms like Twitter and Facebook, best practices for using hashtags and engaging followers, and tips for creating regular social media content like sharing news, photos and questions. The goal is to help organizations use social media authentically to engage with stakeholders and spread their message.

1. From Zero to Social

2. So you want to be more social?

3. OK…Let’s Go

4. What is Social Media?

5. Yikes!

7. Social Media Plus…. is YOU

8. Collaboration

9. You read the paper

14. You drink coffee

17. You listen to the radio

19. You go to a conference

22. You eat dinner

25. You watch TV

29. You give to charity

53. GlobalGiving’s TweetCloud