Sister Cities Conference Powerpoint_Sonja Lehner
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Sister Cities Conference Powerpoint_Sonja Lehner
- 1. Preparing an Online Fundraising Strategy Sister Cities International Conference Jacksonville, FL 7/12/2012 Sonja Lehner, GlobalGiving
- 2. Agenda • Welcome! • Online fundraising for non-profit organizations – Trends in giving – Why online fundraising? – Building an online fundraising strategy • Joining GlobalGiving – What is GlobalGiving? – Why GlobalGiving? – How to Join! • Questions? 2
- 3. Giving Trends How much was given through charitable donations in the U.S. last year? $298 Billion What percent of the $298 Billion was from individual giving? 73% or $218 Billion
- 4. Giving in Number • Overall giving has increased 4% over 2010 • Giving to international institutions has increased 7.6% to $22 Billion • Foundation grants increased just 1.4%
- 5. Why Online Fundraising? • Easy to Use • Fast • Accessible… • http://www.youtube.com/watch?v=0eUeL3 n7fDs&feature=related
- 6. technology doesn’t make us social
- 7. it influences our behaviors
- 8. our social circles expand Source: David Armano
- 10. Why do people give? #1 Reason – Someone they know asked them to! #2 Reason – They feel a personal connection with the program #3 Reason – They were compelled by the story
- 11. Developing a Strategy for Online Fundraising
- 12. What are your Who do you goals? want to talk to? How do you What do you want to want to say? communicate? How do you know that you have succeeded?
- 13. Spend time with your closest friends, and trust them to connect with their friends for you. 5-10 people
- 14. Mom Dad Mom Best Friend Cousin Dad Co-worker Classmate Pastor Best Friend Neighbor Volunteer Donor Cousin Mom Dad Best Friend Co-worker Your Cousin Co-worker network: Classmate Classmate 10 Pastor Neighbor Pastor Volunteer Donor Mom Neighbor Dad Best Friend Cousin Volunteer Co-worker Classmate Pastor Donor Neighbor Volunteer Donor
- 15. Expanding your Network Board Mom Member Co-worker You Friend Brother Pastor 1
- 17. This answers the ‘who’ question, but.. • What are we saying to these networks? • What is the best way to communicate these stories? • What is the best way to engage and inspire to action?
- 18. Working for engagement Awareness Engagement Donation
- 19. tell a true story That your audience can identify with
- 21. donor email fundraisers website social offline media events
- 22. What are your Who do you goals? want to talk to? How do you What do you want to want to say? communicate? How do you know that you have succeeded?
- 26. • Corporate partnerships • Matching grants • Mobile giving campaigns GlobalGiving • Personalized Donor community Management members • New Donors can access • Fundraising and capacity building training • UK and US Charitable Status
- 28. Joining GlobalGiving Due Nominate Open Diligence Yourself Challenge process
- 30. Due Nominate Open Diligence Yourself Challenge process
- 31. Due Diligence – Key documents • Certificate of Registration • Organizational Documents • How is your organization run? • Dissolution Clause • Financial Statements • Be detailed! • List of Board and Staff members • Text document only • Program documents • What are your programs? How do they work?
- 32. Due Nominate Open Diligence Yourself Challenge process
- 33. Global Open Challenges • To secure a long term spot on GlobalGiving, all organizations submit one project and raise at least $4000 from at least 50 people. • Bonus grants: $18,000+ • GG community members can access benefits: www.globalgiving.org/non-profits/features-and- benefits/ • In the April 2012 Open Challenge, 330 organizations raised $739,000
- 34. Due Nominate Open Diligence Yourself Challenge process
- 35. • Corporate partnerships • Matching grants • Mobile giving campaigns GlobalGiving • Personalized Donor community Management members • New Donors can access…. • Fundraising and capacity building training • UK and US Charitable Status
- 36. Identify. Communicate. Grow Caravan to Class • Founded 2010 in Sausalito, CA • Participated in the December 2011 Global Open Challenge to secure a permanent spot on GlobalGiving What they did • Every channel engaged • Made it fun. • Said “thank you” very frequently.
- 37. Resources • Social Media Revolution • NameChk – find out if your org name is registered • Social Media ROI – how to justify what you’re doing • Facebook Page Best Practices – by Zoetica • So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter • How Charities are Finding the Good with Facebook Fanpages (case studies) • Facebook Bestpractices for Nonprofits (beyond the basics) • 26 Slideshares on Social Media for Nonprofits • 10 Facebook resources for nonprofits • Social Media Starter Kit – by AARP • Mashable’s Social Media Page
- 38. Thank You! Sonja Lehner Program Associate GlobalGiving Foundation 001-202-232-5784 slehner@globalgiving.org @globalgiving (twitter)
Notas do Editor
- Get your cell phones ready and handy if you’re in the US and you want to try it yourself!
- Having your supporters reach out on your behalf to people they know that you don’t – expanding your donor base#1 signifies someone they didn’t know before that the Pastor knows and can connect them to. Most important thing to get from this is that 76% of donors give to a program because someone they trust asked them to. This proves that the people in your networks (your fundraising captains specifically) can leverage their connections to get donations for your project
- What is GlobalGiving?A website that helps organizations raise money to help their communities.We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.