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Making the Most of GlobalGiving in 2012
1. United through Sport SA
Making the Most of
GlobalGiving in 2012
Alexis Nadin
anadin@globalgiving.org
2. Develop a long-term strategy
Include your GG strategy in your
overall fundraising strategy
Set ambitious, but realistic goals
Plan a calendar
Take advantage of special events
or opportunities
Use GlobalGiving’s tools to help
you reach your goals
Involve your supporters!
Aim for Superstar-dom
3.
4. Bonus Days
On Bonus Day, we match donations made
through GlobalGiving.org up to $1,000 per donor
at 30%-50%. Additional bonus prizes are
awarded to top fundraisers.
March 14 – 30% Match
June 13
Partner – 30% Match
Leader – 40% Match
Superstar – 50% Match
October 17 - 30% Match
5.
6.
7. February Video Contest
You asked for it, so we’re
doing it!
Submissions are due
Wednesday, February 15th
Videos must be 2 minutes or
less
Video must be embedded on
your project page
Submit the project page link
using the online contest form More than Me
Five videos will be selected
by an expert judge to be
featured by GlobalGiving on
Facebook and Twitter.
8. Mother’s Day Tribute Card
Campaign
May 1 – May 13
$500 will be awarded to the top 10
projects with the most unique tribute
card donors
A project must have at least 10 unique
tribute card donors to be eligible for
bonus awards.
Only projects on GlobalGiving.org are
eligible to participate in this campaign.
9.
10.
11. Mother’s Day Gifts for Good
Last day to submit for Mother’s Day – April 9
Give away a ―gift‖—jewelry, scarves, and
more—in exchange for donations of a certain
amount ($25, $50, $75)
Organization provides ―gift‖ and manages
shipping
GlobalGiving will provide you with the mailing
addresses of participating donors
GlobalGiving
provides
promotion
through donor
newsletter and
social media
12.
13. Third Annual Photo Contest
Photo Submission Voting
Due July 20 August 1 – 15
Up to 3 photos per 1 vote = 1 ―Like‖ on
organization Facebook
Photos must be uploaded 75 photos will be
on your project page categorized and
75 photos will be selected uploaded onto
by a professional GlobalGiving’s Facebook
photographer to page for voting
participate in online voting Winner will receive
$1,000 bonus
Winner and runner up
from each remaining
category will be featured
15. September Fundraiser
Campaign
GlobalGiving is
offering financial
incentives to your
organization and
prizes for your donors
during this month-
long campaign!
WomensTrust, Inc.
Suggestions?
16. Holiday Promotions
Gifts for Good – Deadline Nov. 9
Recurring Donation Campaign – Dec 1 - 31
GlobalGiving is offering bonus prizes to the top
projects with the most new donors who sign up
for recurring donations during the campaign
At least 10 new unique recurring donors to
qualify
The final results of this campaign will be
announced in March 2013. Bonuses will be
awarded based on the amount raised and the
number donors at this time.
18. New Initiatives
Leadership Council
Apply online by Thursday, February 16th
A new advisory committee made up of
representatives from our non-profit partners
The Leadership Council will meet (via conference
call) quarterly to discuss important topics for
GlobalGiving
Ambassadors Program
Apply by March 9th
A new program that will identify leading
GlobalGiving partners to visit other non-profit
partners and host workshops overseas
Selected individuals will visit GlobalGiving in
Washington, DC for training
24. Search Ranking Criteria
40% the amount of time since your
previous project report
20% the number of donors that your
project has attracted
20% the amount of money your project
has raised, relative to other projects
20% how close is the project to being
fully funded
27. Campaigns!
Campaigns are designed to help you
keep your donors engaged.
Give your donors advanced notice
Identify advocates
Build excitement on your Facebook
and Twitter
Reach out to your large donors
personally
28. Donor Tools!
You don’t need a campaign to take
advantage of our donor tools.
Build donor tools into your regular
interaction with donors
Fundraiser pages, recurring donations,
gifts
32. Develop a long-term strategy
Include your GG strategy in your
overall fundraising strategy
Set ambitious, but realistic goals
Plan a calendar
Take advantage of special events
or opportunities
Use GlobalGiving’s tools to help
you reach your goals
Involve your supporters!
Aim for Superstar-dom
Disclaimer: This training is for current partners – if you have not succeeded in an open challenge, if you are not a current partner – this training is not for you! The purpose of this training is to help you develop a GlobalGiving strategy that’s right for your organization! We’ve found that organizations that set goals and evaluate their progress on the site are most successful in fundraising on GlobalGiving. At the end of this training, I challenge you to idenfify a few ways that you can improve your fundraising on GlobalGiving—maybe that means participating in a few campaigns, posting reports more frequently, or setting up a call with a member of GlobalGiving’s team.2012 campaigns – we will go through each campaign, some of the tentative terms and conditions, and tips for success, including case studies of organizations that have succeeded in these campaignsGlobalGiving Strategy – We asked you to tell us what you were interested in learning from this training in the online registration form. We received A LOT of different feedback. Some people wanted to know what content to include in the project page. Others were interested in hearing how to best attract donors through the site. I’ve done my best to provide relevant information for everyone on how to best utilize GlobalGiving attract new donors, keep existing donors engaged, and best position your organization to be promoted by GlobalGiving through our donor outreach and corporate campaigns.Any questions before I get started?
Show off the worksheet!
These campaigns are only available to organizations with projects on globalgiving.org. If you only have projects on GlobalGiving UK or one of GlobalGiving’s corporate partner sites, unfortunately, you are not eligible for these campaigns. Please feel free to email me to learn how to join GlobalGiving.org.
Bonus Days are our most popular fundraising campaigns. In 2011, we gave away $220,000 in matching funds and raised $820,000. These are particularly popular campaigns because donors get an extra return on their donation and the limited time frame – Bonus Days last 24 hours starting at midnight EST –creates a sense of urgency to give NOW. Be prepared, in some cases, donations have run out before the end of the day (midnight EST).This year we have 3 Bonus Days….Explain the Partner Rewards Level Campaign
In 2011, GlobalGiving made it possible for you to embed Youtube videos in your project page. In 2012, we’re offering you the chance to have your video promoted on GlobalGiving’s social media.Demonstrate how to embed a video in the project page.
GlobalGiving’s Third Annual Photo ContestBack by popular demand! Last year, the winning photo had over 1,200 “likes”This contest is a great way to grow your Facebook network and engage donors without asking them to give!
We know, we know. Our Fundraiser pages need a Face lift! So we’re giving them one! The extreme fundraiser make over is scheduled for early 2012.
To celebrate our new, sure-to-fabulous fundraiser pages, we’re hosting a campaign this September Why September? We picked September because your summer volunteers are back at school. Board members and large donors are getting back to work after vacations.
Why the Recurring Donation Campaign in December?
Close to $400/month in recurring donations
Picture of a magnet attracting people
Example of a great project page – arrows to specific things
Pull ranking from Washington ranking
Picture of people getting involved
Give your donors advanced notice. - Develop a communications strategy around your campaign. Usually, asking your donors to give once isn’t enough. Let them know about upcoming campaigns in advance. Be sure to send at least one reminder, if not more!Identify advocates. Advocates can be a huge help during campaigns. Bonus Day winners and successful campaign fundraisers frequently rely on advocates that they identify weeks before the campaign begins! Consider giving them a specific goal—to raise $1,000 or to recruit 10 donors. Offer an incentive—a small gift, website recognition—to your supporters for fundraising on your behalf.Build excitement on your Facebook and Twitter! Ask your fans and followers to donate and spread the word. Update them throughout the day with your progress. Ask donors to comment once they’ve made a donation.Reach out to your large donors personally. GlobalGiving will match up to $1,000 per donor per project on Bonus Day. Reach out to your large donors via email or phone.
Show thank you feature on the donation managerTalk about – building relationships through thank you emails