3. Introductions
• Name and organization
• What are you most interested in learning
today?
02/26/13 3
4. How much is being donated?
• $100 million (overall), $72 million (gg.org)
• 2012 Median Donation: $28.75
• Annual volume: $20.5 million (2011)
02/26/13 4
5. Who are GlobalGiving’s non-profit
partners?
• 1,200 + organizations on GlobalGiving.org
• 59% US-based; 41% International based
• Countries receiving donations: 120
• More than 6,300
projects have
received funding through
GlobalGiving
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6. Project Locations
• Projects receiving donations last week (excluding GG): 667
•Projects with estimated locations: 65
02/26/13 6
7. Who is donating?
• 280,000 donors to date
• GlobalGiving received more than a million
unique visitors in 2012
• Donors including add-on: 50%
02/26/13 7
8. Project Team Updates
• Increased donation opportunities
– Campaigns: Recurring donation, tribute card, gifts
for good, video, and photo
– Bonus Days: Over $600K already raised
– Special matching: Japan, Animal Planet, Safer
World, Youth Opportunity
• Improved impact/quality measures
02/26/13 8
9. Project Team Updates
• Improved feedback from partners
– Leadership Council
– GlobalGiving Ambassadors
• Learning
– Peer Mentoring
– Scaling and delivering community feedback
– Expert webinars
02/26/13 9
11. Product Updates
• Increasing donor conversion
– Recurring donations
– Search feature redesign
– Improvements to make page loading quicker
• Back end improvements
– Due Diligence Renewal System
• New features
– Microprojects
• Marketing
– Bricks for Good
02/26/13 11
13. Agenda
• GlobalGiving Success Stories
• Donor attraction
• Donor engagement
– Matching and fundraising campaigns
– New features and fundraising tools
• 2013 Campaign Calendar
02/26/13 13
14. Leadership Initiatives (joined in 2010)
Project: Create 120 Jobs and 10 new businesses in
Nigeria
Raised to date:
> $230,000 (including more than $100K in matching!)
GlobalGiving Style:
•Strategic annual planning with GG in mind
•Sincere relationship building with donors and GG
•GlobalGiving Ambassador Program
•Superstar! Corporate partnerships
02/26/13 14
15. Gwalior Children’s Hospital
Charity (joined in 2010)
Project: Snehalaya meaning the Home with Love in
Hindi
Raised to Date: $80,000
GlobalGiving style:
•Working to become a Superstar
•Active engagement throughout the year
•Reporting through narrative and photo
02/26/13 15
16. Take 2 (joined in 2009)
Project: Teaching Children w/ Autism Washington, DC
Raised to date: $50,000
GlobalGiving Style:
•Immediate, customized thank you notes
•Regular reports
•Engaging local supporters around events
02/26/13 16
17. More than Me Foundation (2010)
Project: 500 Girls off the Street & Into School in
Liberia
Raised to Date: > $80,000
GlobalGiving Style:
•Experimentation
•Taking advantage of variety of opportunities:
Ford Test Drive, Gifts for Good, Girl Effect
•Relies on large base of smaller donors: photo
contest, Bonus Day
•Enthusiastic engagement with GlobalGiving
02/26/13 17
18. Shining Hope for Communities
(joined in 2011)
Project: Clean Water for the Kibera School for Girls!
Raised to Date: >$100,000
GlobalGiving Style:
•Campaigns!
•Girl Effect Challenge
•Recurring Donation Campaign
•Mother’s Day Tribute Card Campaign
•Self-created promotions
02/26/13 18
19. What do these organizations have
in common?
• Intentionally planned GlobalGiving into their
organizational fundraising
• Selected and experimented with different
campaigns
• Active engagement with GlobalGiving
activities and staff
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21. What does your organization do
to attract donors?
02/26/13 21
22. Lessons from GG’s top fundraisers
1. Look for venues to share your story.
• Rotary Clubs, religious institutions, universities, house
parties
1. Give prospective donors a reason to fall in love with
your organization.
• Zimkids International through pen pal programs,
video conferencing, and emails
1. Be intentional about expanding your network of
advocates.
• MHOP mobilized close to 400 donors in one campaign
using a network of advocates
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23. Lessons from GG’s top fundraisers
4. Give your advocates a reason to do outreach.
• Lotus Outreach uses GlobalGiving tools to create their own
promotions and campaigns
4. Don’t be afraid to tap into your own networks!
• “Many of our donors are literally our staff’s third grade
teachers or dentists.” – MHOP
4. Increase your visibility on GlobalGiving’s site.
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24. Who are GlobalGiving donors?
• More than 280,000 donors all time
• 80% American
• 40,000 visitors to the site weekly
• Employees: 37,000 Eli Lilly & Co; 34,000 Nike;
Half a million YourCause users
• Media viewers: 20/20, Oprah, Nick Kristof
• Average GG donor: Middle-age professional
woman
02/26/13 24
29. Search Ranking Criteria
• 40% the amount of time since your
previous project report
• 20% the number of donors that your
project has attracted
• 20% the amount of money your project has
raised, relative to other projects
• 20% how close is the project to being fully
funded
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36. Donor Tools!
Build donor tools into your regular
interaction with donors
What GlobalGiving tools does your
organization use? How have you included
them in your interaction with donors?
02/26/13 36
42. Donor Communication!
• 46% of donors stop giving because they feel
like their donations are not recognized or
appreciated!
• Send thank you notes multiple times per
month
• Share photos, anecdotes, and stats in project
reports
02/26/13 42
59. Partner Rewards Program
The Why?
•Gives you concrete ways to help your
organization stand out
•Rewards organizations that are reporting
regularly, participating in campaigns, etc.
•Helps GG better manage a growing network
02/26/13 59
61. Partner - Benefits
• Permanent access to GlobalGiving’s online fundraising and
donor management tools (as long as organization remains
in good standing);
• Free monthly trainings covering topics such as financial
management for non-profits, social media for non-profits,
reporting on your progress, and more;
• Inclusion on GlobalGiving’s employee giving programs with
corporate partners;
• Access to GlobalGiving’s site-wide matching campaigns;
• Eligibility to receive gift card redemptions from donors.
• Ability to post volunteer opportunities on the GlobalGiving
site and its volunteer partner sites
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62. Leader - Benefits
Benefits are the same as Partner (above), plus:
• Eligible to be recommended to a corporate
partner, featured in GlobalGiving social media,
and highlighted in donor communications;
• Eligible for special trainings, matching
campaigns, and other opportunities just for
Leaders.
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63. Superstar - Benefits
Benefits are the same as leader, plus:
• Most likely to be recommended to a
corporate partner, featured in GlobalGiving
social media, and in donor communications;
• Eligibility for donor interaction and events;
• Eligible for future trainings, matching
campaigns, and other opportunities special for
Superstars.
• Eligible for Project of the Month club
02/26/13 63
72. What is a Microproject?
• A microproject is a one-time fundraising effort to
help achieve a specific activity or outcome.
• Microprojects can either benefit specific people or an
activity with a reasonably small amount of funding.
• All microprojects are connected to a “parent project”
• An average budget of $500, but can be between
$250-10,000
• 90 days to be fully funded
73. Project Vs Microproject
Parent Project Microproject
•General •Specific
•Any budget amount •$250 - $10,000
•No timeline •90 days to fund
•Reports due every 3 •Only one required report
after funding
months
•Up to 25 projects at a
•Unlimited projects with time
reporting •No donation options
•Donation options
74. Microproject Examples
"$500 will send Grace to school for a year.”
• Parent: Scholarships for 100 girls in Liberia
"$250 will buy Deepti a new goat.”
• Parent: Improving the Livelihoods of women in India
“$400 will provide Oscar with job training.“
• Parent: Vocational training for Youth in Argentina
80. GiveforYouth.org
• Target youth 13-25
• Be about a specific individual or small group
• Focus on continuing education, job training,
skills development, entrepreneurship
• Have a funding goal of $250-$10,000
• Interested in joining?
https://surveyglobalgiving.wufoo.com/forms/give-
02/26/13 80
Notas do Editor
NYO-AAA123-20110829-
Agency 77 video
Picture of a magnet attracting people
Example of a great project page – arrows to specific things
Pull ranking from Washington ranking
Picture of people getting involved
Give your donors advanced notice. - Develop a communications strategy around your campaign. Usually, asking your donors to give once isn’t enough. Let them know about upcoming campaigns in advance. Be sure to send at least one reminder, if not more! Identify advocates. Advocates can be a huge help during campaigns. Bonus Day winners and successful campaign fundraisers frequently rely on advocates that they identify weeks before the campaign begins! Consider giving them a specific goal—to raise $1,000 or to recruit 10 donors. Offer an incentive—a small gift, website recognition—to your supporters for fundraising on your behalf. Build excitement on your Facebook and Twitter! Ask your fans and followers to donate and spread the word. Update them throughout the day with your progress. Ask donors to comment once they’ve made a donation. Reach out to your large donors personally. GlobalGiving will match up to $1,000 per donor per project on Bonus Day. Reach out to your large donors via email or phone.
These campaigns are only available to organizations with projects on globalgiving.org. If you only have projects on GlobalGiving UK or one of GlobalGiving’s corporate partner sites, unfortunately, you are not eligible for these campaigns. Please feel free to email me to learn how to join GlobalGiving.org.
Close to $400/month in recurring donations
Show thank you feature on the donation manager Talk about – building relationships through thank you emails