Drupal By Design - Business Case for Drupal

About Maxias

Maxias is a leading independent digital agency developing web solutions for
over 10 years.

With core strengths in usability, design and development, Maxias presents
clients with the ability to develop a successful interactive web solution from the
ground up.

Our Brand Promise

Beautiful Websites, Great Technology

TheCompanyWeKeep
Education Organisations / Non-Profit Corporate
• Jurong Junior College • Ageless Online • Angliss Singapore
• Learning Vision • Alzheimer’s Disease Association • Bali Connection
• Learning Capital College • AIN Society • Prime Partners Asset
• National University of Singapore • Club Rainbow (Singapore) Management
• The Odyssey Preschool • Operation Hope Foundation • Jagsport
• Pat’s School House • RSVP • Microsoft
• University of Chicago Booth, GSB • Society Of Sheng Hong Welfare
• YMCA School of Education Services
• YMCA Corporate Portal

Government / GLC / Finance Clubs / Lifestyle / Retail
• ACCA • Batam View Beach Resort
• Central Provident Fund Board • British Club
• Capitaland • The Body Shop Singapore
• Football Association of Singapore • Furniture Club
• iCELL Network • Learning Horizon
• KPMG Seminar Series • National Service Resort & Country Club
• KPMG Bank Survey • The Pines Club
• Prime Partners Group • Singapore Island Country Club
• S.League • Visual Merchandising Asia
• YMCA International House

5 Top Reasons why clients pick us:

• Solutions for non-technical users, empowers content owners to add
value to content creation

• Full service interactive agency allows for a broad range of different
online business needs to be address

• Track Record – over 200 websites since 1999

• Beautiful designs with great technology

• Build for growth – solutions for your businesses for the future

Our Solutions are based on Drupal 7

Because Drupal wins the technical decision
Sitecore
8
7
Technical Strength
OpenText 6 CQ5
5
4
3
2
1
Drupal 0 Plone

Joomla Squiz

Wordpress

*Source: Dries Buytaert, Drupal Founder, June 28th 2012

... although loses in authoring experience
Sitecore
8
7
6
Technical Strength
OpenText CQ5
5
4
Authoring Experience
3
2
1
Drupal 0 Plone

Joomla Squiz

Wordpress


Let’s put this in perspective

There is an estimated 800,000 developers
contributing to Drupal today.*


Drupal Community in Singapore is about 500 and growing…

Drupal Singapore 2011- Meet The Drupal Founder”

Photo Courtesy of Yuen Kit Mun

Drupal Community in Singapore is about 500 and growing…

Photo Courtesy of Yuen Kit Mun

These Drupal developers contributed…

…18,877 Drupal Modules!
• Admin Menu • External Link • Mollom • Similar
• Adsense • Embedded Media Field • Module Filter • Site Menu
• Activity • Facebook Connect • Nice Menus • SMTP
• Automatic Nodetitles • FCK Editor • Node Clone • Strong Overrides
• Apache Solr • Featured Conent • Node Queue • Strongarm
• Backup and Migrate • FeedAPI • Node Export • SWF Tools
• Better Formats • File Filed • Meta Tags • Taxonomy
• Calendar and Date • Flags • Organisc Groups • Taxonomy Manager
• Captcha • Find Path • Page Title • Taxonomy Menu
• CivicCRM • Five Star • Panels • Text Image
• Content Access • Form Filter • Path Access • Token
• Content Profile • Google Analytics • Path Auto • Twitter
• Content Template • Global Redirect • Path Redirect • Uber Cart
• Comment Notify • Image Caption • PinIt (Pinterest) • User Badges
• Commerce • IMCE • Poor Man’s Cron • User Points
• Custom Breadcrumbs • Invite • ReCaptcha • Vertical Tabs
• Ctools • Jquery Update • Private Message • Views
• Custom Error • Lightbox 2 • Profile Pages • Views Attach
• Data Module • LoginToboggan • Rules • Views Slideshow
• Devel / Theme • Login Destination • Redirect 403 to Login • Watcher
Developer • Multiping • Scheduler • Web Form
• Diff • Menu Block • Schema • Workflow
• Drush • Media • Search Config *Source: drupal.org/project/modules 30th Oct 2012
• XML Sitemap

Top 5 Reasons for a Drupal Website?

No Indentured
Servitude

Proven Track
Record!

Lower
Total Cost of
Ownership

Foundation for Agile
Development

Rich
Development Tools
on
Open Standards

Top 5 Reasons for a Drupal Website
No Indentured
Servitude
No. 1 - Open Source Solution
Clients are not bounded to a specific solution provider, there’s no indentured servitude
to vendors. This creates greater need for best in service and greater care to client work.

Lower
Total Cost of
Ownership
No. 2 - Lower total cost of ownership
The average total cost of ownership is 40% lower than proprietary software.

e.g.
.Net Drupal
Base System $3,000 Nil

Setup $1,500 $1,800

Standard Modules (off the shelf) $500 - $2,000 $500 - $1,200
e.g. Photogallery, Poll, Form, etc

Advance Modules (Some Dev Required) $2,000 - $5,000 $1,000 - $3,000
e.g. eCommerce, Membership

Custom Module $3,000 - $5,000 $3,000 - $5,000
e.g. Product Comparison

Total $10,000 ~ $16,500 $6,300 - $11,000

Rich
Development
Tools on
Open Standards
No. 3 - Rich Development Tools on Open Standards
Resulting in a large development based around the world… over 18,000 available
Drupal contributed modules!

e.g. SonicGear wanted a comparison module for their products so that consumer can compare product
features

Solution: we used Drupal native taxonomy to create the product types and comparison attributes, and one
contributed module, Flags, to allow users to “flag” items. Finally the Views function was use to present the
items

Development Effort Nil
Design 2 hours
Configuration 2-4 hours
Content Population 8 hours
Cost to Client $1,500

Foundation for
Agile
Development
No. 4 – Foundation of Agile Development
With the internet moving so rapidly and increasing globalisation, only open source
solutions are nimble and fast enough to adopt new technologies effectively

e.g.

Feb 2012 – Hits 10m unique visitors Mar 2012 – New Pinterest Apr 2012 – 15 websites goes live with
Contributed Module Pinterest integration

A Drupal Pinterest module took two (2) months from
identification to development to adoption!

Proven Track
Record!

No. 5 – Proven Track record
Drupal has been established as the leading open source solution for enterprises

These include….

US Government agencies have adopted Drupal as the
Open Source of Choice

Leading Education Institutions have adopted Drupal to
engage their communities

Billboard Top 100 Artists have chosen Drupal for their web
presence

Even High Tech companies are embracing Drupal in a
big way

Leading Drupal sites in action…

National Geographic Channels Sales – B2B Ad Sales

LinkedIn Developer’s Network

Hotel Intercontinental Frankfurt

IKEA – Livet Hemma (Life at Home)

Singapore Management University

Football Association of Singapore

Knowledge Universe Global Portal

Asia Centre of Excellence for Internal Auditors

Serangoon Gardens Country Club

National Service Resort & Country Club

ACCA Singapore CPD Events Site

Approach & Concept
Articulate the issues
Iterative Design Thinking Approach and problems,
question the
brief.
Define
Look at existing solutions,
Gather User feedback explore the
Determine if the solution problem
meets its goals

Learn Research

User Visualized solutions, seek
Test, test, test. alternatives, consider
Use In-Page applications
Analysis and impact
Consider
A/B Testing
Tune Ideate

Prototype

Select possible solutions

Drupal 7
By incorporating Drupal 7, each client’s website will also be able to provide many rich features that
would set the stage of for future expansion and development. The site, with our standard system -
deployment would incorporate a rich content management facility as well as allow for multiple
call-for-actions such as enquiry desks, file downloads, refer-a-friend, rich private content, and
printer-friendly options.

Our Standard edition includes the following modules:
1. Content Management
2. Template Management
3. Image Bank
4. Document Bank
5. Site Search
6. Lightbox Photo Gallery
7. Online Polls
8. Frequently Asked Questions
9. Integrated Site Statistics (Google Analytics)
10. Feedback Management (Contact Us Forms)
11. Refer-A-Friend (Page Form)

Rich Content Management System
Content Management System
We have deployed over a hundred different modules including standard news and events system for over 200 clients. Each
system sections are all individually styled to provide a rich design using standard based Java Scripts and CSS.

By using Rich Text Editors, Maxias powered websites are able to provide a “What-You-See-Is-What-You-Get” editing area.
The result: reduced effort for users trying to express their formatting directly via HTML markup and a much more user friendly
experience.

eCommerce – Catalogue & Shopping Cart
UberCart
Our solutions have been deployed with Ubercart which supports a variety of eCommerce industries from physical goods,
digital downloads or even subscription based billing services.

Features includes Configurable product catalogue, flexible product creaation with product classes, multiple product image
support, attributes system, stock level tracking, shipping and fulfilment and simple ordering process.

Payment Gateway Integration

We are familiar with online payment systems and we have successfully integrated with backend
development including Paypal, Worldpay, Citibank and several other payment solution providers

SEO Ready
Search Engine Friendly URLs
Drupal does away with query string URLs and instead creates search engine friendly URLs for all pages. This
enables search engines to index pages resulting more effectively. Friendly URLs also improve usability and user
experience. E.g. www.maxias.net/promotions

Nodewords
Allows for the additon of meta tags to all content pages. Paying attention to meta tags, such as
keywords, description and canonical URL, will help obtain better search engine positioning.

XML sitemap
The XML sitemap module creates a sitemap that conforms to the sitemaps.org specification. This helps search
engines to more intelligently crawl a website and keep their results up to date

Multilanguage Support

Multilanguage Support
Our solutions are fully double-byte characters supported, ie. it allows for foreign language support which includes Simplified
Chinese as well as Traditional Chinese. We have successfully deployed double-byte websites that includes Mandarin,
Arabic, Japanese and Korean.

Full sites may also be deployed in any specific language (this includes forms, auto-replies etc)

Capitland Rihan Height’s social media portal was deployed in
both English and Arabic, including social functions, messaging
system, Google Map API, Facility Booking System etc

Future China website was deployed in both English and
Simplified Chinese, including one custom events
registration module

Rich 3rd Party Integration
Our solutions are all deployed with leading 3rd party tools to provide client sites with effective online
technologies including:

Integration with Google Analytics
Google Analytics offers many advanced features which help users analyze and understand their site
traffic data. These results can be used to create better marketing campaigns and draw more traffic to
your site.

AddThis Toolkit
The AddThis toolkit allows site visitors to easily share your content with their family and friends through social
networking sites such as Facebook and Linked In as well as email and SMS.

Ancillary Development

Solutions for your consideration

Deep User Management / Membership
Membership System
We believe that to successfully capture mindshare and the hearts of any website target audience, our client’s website
should consider incorporating a robust centralised user management system that will allow them to build future
applications as well as extend her services online in the mid to long term.
A user-centric membership system will allow client sites to create membership groups based on specific target
audiences and build interactive marketing features specific to target audiences. Over the years, we have
deployed many variations of membership system for our clients, incorporating both simple online public
membership to complex “closed door” membership with eCommerce facilities.

Capitland Rihan Height’s social media portal British Club membership portal was Sonic Gear websitel was integrated
was deployed with a private-social based integrated with their club management with a warranty management system
membership system similar to Facebook. system that allowed members to access that allowed users to register and
features such as facility booking and check their product warranties.
tracking of expenditure.

Supports Responsive Design

Responsive Design
Our recommended solutions include the option for Responsive Design which is an approach to the
development of your site to provide an optimal viewing experience on a wide range of devices,
specifically desktops, tablets and mobile phones

Create Forms for Surveys & Contest

Online Surveys and Contest
Online survey and contest uses the form management system to provide an effective solution for managing feedback via
the web. From simple web surveys to large, complex, international market research, the form managerprovides the ideal
solution for collection of survey data and market research, all downloadable in a CSV or Microsoft Excel format.
Rich answer type questions includes text, single selection radio buttons, multi-selection check box or drop down selector and
Date.

Support Flash Components such as Virtual Tours

Virtual Facility Tours
We are able to developed and design custom virtual tours for individual centers.

We created a virtual tour of the Odyssey Preschool, a childcare facility that was build from the
ground up with the child in mind. The tour featured interactive hotspots that users will be able to
find out more information about specific components within each location.

Many many others…

Off-The Shelf Drupal Modules
With over 18,000 available modules on the Drupal platform, your site may taken on an iterative development cycle that
incorporates new modules in the short to mid-term. Some of the more popular development modules include:

User Points – Points system that allows allocation of points to users based on site activity

Flags – a flagging system that allows the creation of functions such as watch lists, comparison system, etc

Message – a built-in message system that allows users to send messages to each other without the need for emails

Custom Development
Maxias is also able to commission the development of new modules or modify existing modules to meet specific needs and
functions.

Maxias Key Industries

Organisations Education Lifestyle and Retail

• Business Chambers • Universities • Country Clubs
• Industry Associations • Private Institutions • Property Development / Management
• Networking Groups • Public Schools • Shopping Centers
• Social Clubs • International Schools • Retail Brands / Chains
• Membership Clubs • Early Childhood Education • Departmental Stores
(eg Pilots Associations) • Personal Tutors / Coaches • Online eCommerce Stores
• Community Groups etc

Market – What are you looking for?

I am thinking of doing
something different online I wish my
I need to website could
revamp my do more
website

Thinking of My website
starting a should also be
membership available in
I want a new Chinese
mobile website program
(multilingual)

My web agency
takes too long to
Venturing abroad, Going develop
I need to reach targeting a new eCommmece
out to my market
customers

Have you considered a
DRUPAL website?

Maxias

We will help bring your
digital ideas to life!

Thank You!
glenn lim tommy tan
managing director Associate director

e. glenn.lim@maxias.net e. tommy.tan @maxias.net
m. +65 9229 1166 m. +65 9757 7580

Singapore Office
16 Mohammed Sultan road
#03-02 Singapore 238965

t. +65 6221 6266 f. +65 6221 6267
www.maxias.net

Copyright
Ideas presented in this proposal are proprietary to the
project team who put it together

Please do not adapt in full or portions for use
without the written approval of the team

Drupal By Design - Business Case for Drupal

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