Mais conteúdo relacionado Semelhante a How to Become an OpenCompany (20) How to Become an OpenCompany1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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What Is Transparency?
An Inside Look at What It’s Like
to Work at Your Company
2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Why Is Transparency Important?
of new employees
have “buyer's
remorse”
trust reviews more
when they see both
good and bad scores
3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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What Is OpenCompany?
A Program to Recognize Companies that
Embrace Transparency
5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Having Your Head In the Sand is the Wrong
Approach
If you don’t manage your brand,
someone else will write the story for you
7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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OpenCompany: 5 Steps Towards Transparency
Add
Photos
Get
Reviews
Promote
Your
Profile
Update
Profile
Respond
to
Reviews
8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Step 1: Join the Conversation
Develop A Mission Statement that Gives An
Authentic View of What it’s Like to Work For You
4 in 7 candidates
read reviews before
even forming an opinion
about your company
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Branding Your Profile for Today’s Candidates
Authentic
Credible
Aspirational
Relevant
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o Take photos of fun company activities
oPhotograph or video a “day in the life”
o Post visuals on your career site and
through social media
Have an Employee Photo or Video Contest
14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Step 3: Get Your Employees Involved
of job seekers say ratings
and reviews from those on
the inside are influential when
deciding where to work
16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Step 4: Respond to Reviews
of job seekers find the employer
perspective useful when learning
about jobs and companies
17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Zillow CEO Spencer Rascoff
responds to
reviews
on behalf of the company.
As a result,
four candidates in a
recent 30-day period
said that reading the
employer response solidified
their decision to accept
the job offer.
See Results from Responding to Reviews
18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Tips for Responding to Reviews
Be Authentic
Say Thank You! Recognize the Positive
Address the Issues
19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Step 5: Promote Your Employer Profile
52%
trust family and
friends
Only 5%
trust a company’s
own website
20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Places to Promote
o Link to Your Profile
o On Your Career Site
o In Social Media Posts
o In Recruitment Videos
o At Recruitment Events