How to Recruit Engineers: The Influence of Reviews, Friends and Social

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2014
Glassdoor Survey:
How to Recruit Software Engineers
A Strategic Guide for Talent Acquisition Professionals

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Luan Lam
Senior Director of Talent Acquisition
luan.lam@appdynamics.com
Featured Speakers
Steve Burton
VP of Marketing
steve.burton@Glassdoor.com
@burtonsays

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Agenda
 About the Survey
 Supply & Demand
 Recruitment Tactics
 AppDynamics Case study
– Recruitment Strategies
– Diversity Campaigns
– Influence over the competition
 Retention Insights
 Glassdoor Overview

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How to Recruit Engineers Infographic

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About the Survey
Recruiting software engineers in today’s highly competitive
tech environment can be one of the toughest assignments

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Supply & Demand

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Supply & Demand
of software engineers
surveyed plan to look for
work this quarter

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2 out of 5 software
engineers looking
for a job have been
with their current
employer for 8-10
years
Who Is Looking to Make the Jump?

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Recruitment Tactics that Work
of software engineers
hear about a new job through
online sites like Glassdoor

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Recruitment Tactics that Work
value when a recruiter
is transparent about the
pros and cons

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Recruitment Tactics that Work
“Understand my skills and
background and fit the job
to me, rather than the
other way around.”
“Tell me about the
good and bad of your
company. Why do I want
to work there over some
other company?”
“Be transparent
about work culture
and company
values.”

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Recruitment Tactics that Work
“Ask for me to contact my
friends if I’m not personally
interested in a position…it
feels like you are asking
me to do your job for you.”
“Omit the salary
package. How am I
supposed to know
whether the job is worth
considering?”
“Send a generic
mass-email.
It goes right to
the trash.”

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Recruiting Female Software Engineers
An even smaller number
of female engineers plan
to look for new jobs this
quarter
Only 17% of female software
engineers plan to look for a job
in the next 3 months compared
to 26% of males

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Recruiting Female Software Engineers
More females than
males are likely to apply
to a company that a
friend recommends
48% of female software
engineers are very likely to
apply to a company that friend
recommends compared to
38% of males

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Most Effective Recruitment Tactics
say blog posts from
engineers at the
hiring company help
entice them

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Most Effective Recruitment Tactics
say they appreciate meet-ups
at the company hiring where
they have a chance to connect
with other engineers

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Most Effective Recruitment Tactics
say social media outreach from
other engineers at the hiring
company is most effective in
learning about job opportunities

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AppDynamics Recruitment Strategies for Software Engineers

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The Art of Story-Telling

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Branding & Advertising
Career Site Facebook Glassdoor

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Highlight Achievements
Glassdoor Best
Place to Work
2014!

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Diversity Campaigns
Become an
AppDynamo!

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Campus Recruiting
Campus Recruiting

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Leveraging Available Tools & Resources

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Running an effective recruiting process

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Awareness & Influence Over Competitors

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Monitoring Reputation Against Competitors

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Continuing to Thrive in Recruiting
A company’s Employer Brand Reputation directly
impacts its ability to attract and retain top talent

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Glassdoor Success Story
Challenge:
• Recruit qualified engineers in a competitive market
• Showcase employer brand and culture
• Increase visibility with stronger messaging
Results on Glassdoor:
• 20 hires in 12 months
• $700 cost-per-hire as compared to $4K on other sources
• Top 25 best medium-sized company to work for
Glassdoor Solutions:
• Employer Profile
• Job Ads
• Spotlight & Display Ads