When you are running #DigitalMarketing Campaign, it is very crucial to monitor few #KPIs to understand whether your campaign is successful or not. Here I'm listing out top and most important 5 KPIs (#KeyPerformanceIndicators) monitoring which can help you alot in understanding how well you are doing with Digital Marketing campaign and what are the best #marketingstrategies you can practise.

1. Best 5 KPI to Measure Success of Your Digital Marketing Campaign
As of now, Digital Marketing is spreading over the business industry at a light speed; everyone
is looking out to use this as their primary marketing strategy. Moreover, consumers are learning
and going through, more and more information about brand, organization, industries or topic
areas as they research online. So companies need to deploy more sophisticated strategies in
order to earn attention, and most importantly trust. This is one of the most important factors
giving rise to Digital Marketing.

2. Now the questions arise, how are you going to check whether your digital marketing campaign
is working for your business? How successful your marketing strategy is? How to define KPI (Key
Performance Indicators) for your campaign? Which factors you have to select for evaluating
performance?
Here is the list of top 5 metrics (KPI) which you can use to measure how successful your digital
marketing campaign is? These metrics is even important to evaluate how you can improve to
achieve you goal.
Top 5 Key Performance Indicators tobe measured:
Audience: Audience is one of the main metric you need to measure when you are running a
digital marketing campaign. This audience evaluation lets you understand whether your
campaign is targeting right audience. This section also provides the information on total
number of visitors, total unique visitors and total returning visitors.
Channel Specific Traffic: Measuring channel specific traffic is also a crucial factor. This section
can be found in Acquisition section of analytics. Using this metric you can identify how much
traffic you are getting directly, from search engines, from referrals, from social media, paid
marketing etc. With this metric which channel is performing best for you to achieve goals and
where you put more efforts to improve
Conversion Rate: The main metric which defines whether you achieved success in your digital
marketing campaign is Conversion rate metric. This metric tells you that how many website
visitors actually gets converted into leads that is completed goal whether your goal is to gather
valuable information about your website visitors and potential customers, or convert site visits
into sales.
Cost per Conversion: Conversion rate helps you in identifying whether your campaign was
successful or not, whereas Cost per conversion or cost per lead will help you to determine
whether you gained profit in campaign or not. It’s one of the best ways to measure true impact
because it takes into account the financial investment
Return on investment: Whatever marketing strategies we choose, our main agenda is to get
good ROI. A positive ROI means your marketing strategy is effective, while a negative ROI
indicates a serious need for adjustment. To calculate the ROI for your campaign, you’ll compare
your cost per lead against your lead to close ratio, and compare that figure against your
average customer value.

3. Frequent monitoring of these metrics will give you the clear idea of how your digital marketing
campaign is running, how can you improve ROI further and reduce cost.