18. Still in transition, so the online campaign is not fully implementedWHY? They forget the strategic phase and how to implement it
19. Talk The new Strategic Communication Participate Connect Main Strategy Engage Community
20. The Key Important Factors: 04 Your Brand Everywhere »Try different channel »Converting online chatter to human interaction 02 A simple message, well told » Simple, defined messages » Take the consumer experience » Make it their cause 03 Speak to the Heart »New Media & Touchpoints »Old Media used well 01 Knowing Where To Play » Identifying strategic segments early »Know thy consumer 05 No Small Change »Keeping the doors open » Giving social networks the tools to self-organise 06 Building engagement »Keeping the doors open » Giving social networks the tools to self-organise 07 Evolution of Message Platforms »Laddering of platforms »Strategy setting in good time 08 Be Prepared To Win »Post-Launch Build-up »Keeping up consumer engagement